YouTube Shorts creators can look forward to sharing in ad revenue from Feb

Jan 11, 2023
Updated • Jan 11, 2023

If you film Shorts on YouTube, this news is tailored to you. The social media platform has a brand-new monetization process in the works for its Shorts short video space. The company has confirmed that, from the 1st of February 2023, revenue from ads that are displayed between the Shorts will be shared amongst eligible creators within the app. 

In YouTube’s words: 

‘Starting February 1st, 2023, monetizing partners will be able to earn money from ads that are viewed between videos in the Shorts Feed. This new revenue-sharing model will replace the YouTube Shorts Fund.’ 

The feature was first announced in September 2022, and given how pivotal such a feature is to the way creators make money on YouTube, it’s rather exciting that it’s taking effect soon. This decision doesn’t just affect YouTube content creators, though. With the way that trends are birthed, followed, and spread, it’s likely that more platforms offering short video content will hop on the ad monetization bandwagon. 

There’s an inherent issue with short-form videos like those hosted on YouTube Shorts. It’s incredibly difficult to monetize such brief content in any meaningful way. Unlike larger videos, where you can intersperse adverts at regular intervals throughout the video, Shorts are simply too short. Each clip is shorter than the standard YouTube advert. 

Better monetization for YouTube Shorts

Elsewhere, social media giants are putting other methods of monetization into use, such as China’s local version of TikTok, where the majority of income earned is generated from in-stream commerce. Unfortunately, this specific mechanic has not taken off with quite as much success in the Western market. Therefore, companies need to think of other ways to monetize content. 

The thing about content creation is that although an individual may have a passion for a certain subject, the primary draw of digital content creation is the financial incentive involved. Should that incentive disappear and the enterprise becomes unsustainable in generating an income, creators will lose interest and move to platforms that offer better incentives. 

Many social media apps use a type of creator fund to help keep creators on board, but this method is unsustainable as more creators drawing money from the pool shrinks the availability of funds considerably. 

YouTube’s plan seems a lot more viable. The way this will work is that creators will post Shorts and between Shorts there will be adverts. These adverts generate revenue for YouTube. This revenue will go into one cumulative fund, and 45% of this revenue will be shared with eligible creators. Your number of views will determine how much ad revenue you are entitled to. Should Shorts experience a massive windfall, so will the creators. 

YouTube has stated that it expects the payouts from the new system to be even greater than those that creators are already experiencing. Whether or not this will be the case will only be clear when February rolls around. 


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  1. bruh said on August 18, 2023 at 1:25 pm

    Uhh, this has already been possible – I am not sure how but remember my brother telling me about it. I’m not a whatsapp user so not sure of the specifics, but something about sending the image as a file and somehow bypassing the default compression settings that are applied to inbound photos.

    He has also used this to share movies to whatsapp groups, and files 1Gb+.

    Like I said, I never used whatsapp, but I know 100% this isn’t a “brand new feature”, my brother literally showed me him doing it, like… 5 months ago?

  2. 💥 said on August 18, 2023 at 3:55 pm

    Martin, what happened to those: 12 Comments ( Is there a specific justifiable reason why they were deleted?

    Hmm, it looks like the gHacks website database is faulty, and not populating threads with their relevant cosponsoring posts.

  3. 45 RPM said on August 19, 2023 at 6:29 pm

    The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk that it’s about to be deleted from my ‘daily reads’.

    It’s really like “Press Release as re-written by some d*ck for clicks…poorly.” And the subjects are laughable. Can’t wait for “How to search for files on Windows”.

    1. owl said on August 20, 2023 at 12:51 am

      > The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk…

      Sadly, I have to agree.

      Only Martin and Ashwin are worth subscribing to.
      Especially Emre Çitak and Shaun are the worst ones.

      If intended “Clickbait”, it would mark the end of Ghacks Technology News.
      Ghacks doesn’t need crappy clickbaits. Clearly separate articles from newer authors (perhaps AIs and external sales person or external advertising man) as just “Advertisements”!

      We, the subscribers of Ghacks, urge Martin to make a decision.

  4. chessandonions said on August 20, 2023 at 12:40 am

    because nevermore wants to “monetize” on every aspect of human life…

  5. Frank Rizzo said on August 20, 2023 at 11:52 pm

    “Threads” is like the Walmart of Social Media.

  6. Ashray said on August 21, 2023 at 4:06 pm

    How hard can it be to clone a twitter version of that as well? They’re slow.

  7. Paul(us) said on August 21, 2023 at 5:16 pm

    Yes, why not mention how large the HD files can be?
    Why, not mention what version of WhatsApp is needed?
    These omissions make the article feel so bare. If not complete.

    1. Paul(us) said on August 21, 2023 at 5:18 pm

      Sorry posted on the wrong page.

  8. Marc said on August 21, 2023 at 6:00 pm

    such a long article for such a simple matter. Worthless article ! waste of time

  9. plusminus_ said on August 21, 2023 at 7:54 pm

    I already do this by attaching them via the ‘Document’ option.

  10. John G. said on August 21, 2023 at 11:43 pm

    I don’t know what’s going on here at Ghacks but it’s obvious that something is broken, comments are being mixed whatever the article, I am unable to find some of my later posts neither. :S

  11. Tom Hawack said on August 23, 2023 at 2:28 pm

    Quoting the article,
    “As users gain popularity, the value of their tokens may increase, allowing investors to reap rewards.”

    Besides, beyond the thrill and privacy risks or not, the point is to know how you gain popularity, be it on social sites as everywhere in life. Is it by being authentic, by remaining faithful to ourselves or is it to have this particular skill which is to understand what a majority likes, just like politicians, those who’d deny to the maximum extent compatible with their ideological partnership, in order to grab as many of the voters they can?

    I see the very concept of this as unhealthy, propagating what is already an increasing flaw : the quest for fame. I won’t be the only one to count himself out, definitely.

    1. Tom Hawack said on August 23, 2023 at 2:34 pm

      @John G. is right : my comment was posted on [] and it appears there but as well here at []

      This has been lasting for several days. Fix it or at least provide some explanations if you don’t mind.

  12. Tom said on August 24, 2023 at 11:53 am

    > Google Chrome is following in Safari’s footsteps by introducing a new feature that allows users to move the Chrome address bar to the bottom of the screen, enhancing user accessibility and interaction.

    Firefox did this long before Safari.

  13. Mavoy said on September 16, 2023 at 2:17 pm

    Basically they’ll do anything except fair royalties.

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