Your favorite white noise podcast might not be accessible soon

Emre Çitak
Aug 19, 2023
Updated • Aug 18, 2023

Spotify, the renowned audio streaming service, has been contemplating the removal of white noise podcasts as a cost-saving measure.

These seemingly unassuming podcasts have surprisingly become a significant revenue source for creators on the platform.

The consideration to remove them stems from Spotify's desire to manage expenses while ensuring a balance between content variety and profitability.

Spotify white noise podcast
A white noise podcast features calming, repetitive sounds like rainfall or static, used for relaxation, focus, and sleep aid

The buzzing noise of white noise podcasts

Spotify's contemplation to remove white noise podcasts has caught the attention of both podcast creators and enthusiasts alike. These podcasts, known for their calming and ambient nature, have managed to attract a substantial listenership.

However, the platform's aim to optimize its financial landscape has led to this contemplation. Reports suggest that white noise podcast creators have achieved remarkable financial success, making serious money from their content.

Spotify's concern may arise from the realization that these podcasts, though simple in nature, can generate significant revenue. The platform's move to consider their removal showcases the company's focus on cost-cutting and aligning its content offerings with financial sustainability.

Spotify white noise podcast
Spotify's decision to remove white noise podcasts might affect a lot of content creators

Content variety vs profitability

The consideration to remove 'white noise' podcasts exemplifies the challenge that streaming platforms like Spotify face—balancing content variety with profitability.

While white noise podcasts have carved out a unique niche in the audio landscape, their potential removal underlines the platform's need to optimize its content lineup while managing expenditures.

Read also: YouTube Music vs. Spotify: Which one to choose?

Podcasters who have found success in the white noise podcast genre are likely concerned about the potential removal. These creators have tapped into a lucrative market, generating revenue that supports their craft. Additionally, the removal of such podcasts could raise questions about the diversity and inclusivity of content on the platform.


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