Instagram embraces the fascinating world of AI

Emre Çitak
Jul 31, 2023

Instagram is constantly evolving to enhance user experiences and stay at the forefront of technology. In recent times, there has been a surge in interest regarding generative AI technology, and Instagram is not one to be left behind in this trend.

The platform is experimenting with a range of generative AI elements, aiming to introduce innovative tools that will elevate creativity and interaction for its users.

While the current developments primarily focus on AI chatbots like ChatGPT and visual creation tools like Midjourney, the potential for generative AI in the artistic domain is immense.

As technology continues to advance, we can expect even more groundbreaking features that redefine how we interact and express ourselves on social media platforms.

New Instagram AI tools
New Instagram AI tools are on the way - Image by lookstudio on Freepik

What are the upcoming Instagram AI tools?

The platform, which reminded everyone once again of its place among social media giants, especially by releasing Threads, seems to make a name for itself with Instagram AI tools this time.

How will this affect your social media profiles? Here are the upcoming Instagram AI tools according to Alessandro Paluzzi:

  • Generative AI sticker creation
  • Visual editing tools
  • AI chatbot
  • Message summary
  • Instagram Standouts

Generative AI sticker creation

One of the exciting new features in development is the Generative AI Sticker Creation tool. This tool will empower users to craft custom graphics for their Instagram posts and Stories based on simple text prompts.

By utilizing visual AI creation in-stream, users can add unique and eye-catching stickers to their content, enhancing the overall aesthetic appeal and creativity of their posts.

Visual editing tools

Instagram is also working on Generative AI tools to improve the post-creation process. Two elements stand out in this development - the ''AI brush'' and ''Restyle''.

The AI brush will allow users to replace parts of an image using generative AI, effectively filling in gaps or modifying specific elements within the image.

On the other hand, ''Restyle'' will enable users to recreate sections of an uploaded image by describing the desired changes through text prompts.

This innovative approach will provide users with greater control over their content, facilitating easy customization and personalization. We know so little about it all so far but here is how it looks:

AI chatbot

Similar to Snapchat's My AI chatbot, Instagram is also experimenting with a new conversational UI embedded within Direct Messages (DMs).

By typing ''@ai'' in the chat field, users will be able to summon the AI chatbot, which can answer questions, provide recommendations, and even settle disputes by offering random trivia, all within the DM thread.

This AI chatbot will add a new dimension to user engagement and interactions on the platform.

Message summary

To cater to users with busy schedules, Instagram is developing an AI-powered tool that will summarize full Direct Messages. This time-saving feature will efficiently condense message content, making it more convenient for users to catch up on important conversations without reading through lengthy messages.

Although the concept of message summarization using AI is promising, some users may be cautious about relying solely on AI to interpret the nuances of every conversation, as reported by Twitter, sorry X leaker @alex193a:

Instagram Standouts

We don't know much about Instagram Standouts, but the image shared by Alessandro Paluzzi clearly tells us that there will be a kind of "celebration" periodically as friends connect and engage in joint interactions.

Sound familiar? Yes, it looks very similar to Spotify and TikTok Wrapped.

Labels on AI-generated content

To maintain transparency, Instagram plans to introduce new labels that indicate when an image has been created using generative AI tools.

This feature aims to differentiate AI-generated content from regular user-created content, ensuring clarity and authenticity. Instagram's initiative to encourage creators to add a ''created by AI'' marker on posts that originated from other AI tools will further enhance transparency and credibility within the platform.

Featured image credit: Image by Freepik.


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  1. bruh said on August 18, 2023 at 1:25 pm

    Uhh, this has already been possible – I am not sure how but remember my brother telling me about it. I’m not a whatsapp user so not sure of the specifics, but something about sending the image as a file and somehow bypassing the default compression settings that are applied to inbound photos.

    He has also used this to share movies to whatsapp groups, and files 1Gb+.

    Like I said, I never used whatsapp, but I know 100% this isn’t a “brand new feature”, my brother literally showed me him doing it, like… 5 months ago?

  2. 💥 said on August 18, 2023 at 3:55 pm

    Martin, what happened to those: 12 Comments ( Is there a specific justifiable reason why they were deleted?

    Hmm, it looks like the gHacks website database is faulty, and not populating threads with their relevant cosponsoring posts.

  3. 45 RPM said on August 19, 2023 at 6:29 pm

    The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk that it’s about to be deleted from my ‘daily reads’.

    It’s really like “Press Release as re-written by some d*ck for clicks…poorly.” And the subjects are laughable. Can’t wait for “How to search for files on Windows”.

    1. owl said on August 20, 2023 at 12:51 am

      > The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk…

      Sadly, I have to agree.

      Only Martin and Ashwin are worth subscribing to.
      Especially Emre Çitak and Shaun are the worst ones.

      If intended “Clickbait”, it would mark the end of Ghacks Technology News.
      Ghacks doesn’t need crappy clickbaits. Clearly separate articles from newer authors (perhaps AIs and external sales person or external advertising man) as just “Advertisements”!

      We, the subscribers of Ghacks, urge Martin to make a decision.

  4. chessandonions said on August 20, 2023 at 12:40 am

    because nevermore wants to “monetize” on every aspect of human life…

  5. Frank Rizzo said on August 20, 2023 at 11:52 pm

    “Threads” is like the Walmart of Social Media.

  6. Ashray said on August 21, 2023 at 4:06 pm

    How hard can it be to clone a twitter version of that as well? They’re slow.

  7. Paul(us) said on August 21, 2023 at 5:16 pm

    Yes, why not mention how large the HD files can be?
    Why, not mention what version of WhatsApp is needed?
    These omissions make the article feel so bare. If not complete.

    1. Paul(us) said on August 21, 2023 at 5:18 pm

      Sorry posted on the wrong page.

  8. Marc said on August 21, 2023 at 6:00 pm

    such a long article for such a simple matter. Worthless article ! waste of time

  9. plusminus_ said on August 21, 2023 at 7:54 pm

    I already do this by attaching them via the ‘Document’ option.

  10. John G. said on August 21, 2023 at 11:43 pm

    I don’t know what’s going on here at Ghacks but it’s obvious that something is broken, comments are being mixed whatever the article, I am unable to find some of my later posts neither. :S

  11. Tom Hawack said on August 23, 2023 at 2:28 pm

    Quoting the article,
    “As users gain popularity, the value of their tokens may increase, allowing investors to reap rewards.”

    Besides, beyond the thrill and privacy risks or not, the point is to know how you gain popularity, be it on social sites as everywhere in life. Is it by being authentic, by remaining faithful to ourselves or is it to have this particular skill which is to understand what a majority likes, just like politicians, those who’d deny to the maximum extent compatible with their ideological partnership, in order to grab as many of the voters they can?

    I see the very concept of this as unhealthy, propagating what is already an increasing flaw : the quest for fame. I won’t be the only one to count himself out, definitely.

    1. Tom Hawack said on August 23, 2023 at 2:34 pm

      @John G. is right : my comment was posted on [] and it appears there but as well here at []

      This has been lasting for several days. Fix it or at least provide some explanations if you don’t mind.

  12. Tom said on August 24, 2023 at 11:53 am

    > Google Chrome is following in Safari’s footsteps by introducing a new feature that allows users to move the Chrome address bar to the bottom of the screen, enhancing user accessibility and interaction.

    Firefox did this long before Safari.

  13. Mavoy said on September 16, 2023 at 2:17 pm

    Basically they’ll do anything except fair royalties.

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