Meta launches Instagram Threads to dethrone Twitter

Emre Çitak
Jul 6, 2023
Apps
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Instagram Threads is a new app from Instagram that allows users to share text updates and join public conversations. The app was first announced in November 2022 and launched on July 6, 2023.

Instagram Threads is designed to be a more intimate and personal way to connect with friends and followers.

What is Instagram Threads?

Threads is a standalone app that is integrated with Instagram. This means that users can use their existing Instagram account to log in to Threads, and they can follow and connect with the same people on both platforms.

Threads posts are limited to 500 characters, but they can include links, photos, and videos up to 5 minutes in length. Threads posts are also ephemeral, meaning that they disappear after 24 hours.

Instagram Threads
Instagram Threads is a standalone app that is integrated with Instagram - Image courtesy of Meta

Features that stand out in Instagram Threads from its competitors

Threads has a number of features that set it apart from other text-based social media platforms, such as Twitter and Facebook. These features include:

Ephemeral posts: Threads posts disappear after 24 hours, which can help to keep conversations more focused and productive.

Intimacy: Threads is designed to be a more intimate and personal way to connect with friends and followers. The app's smaller size and focus on text make it feel more like a private messaging app than a public social media platform.

Integration with Instagram: Threads is integrated with Instagram, which means that users can easily share Threads posts to their Instagram story or feed. This can help to reach a wider audience and generate more engagement.

How to use Instagram Threads

To use Instagram Threads, simply download the app and log in with your existing Instagram account using the link below.

Once you're logged in, you can start following people, creating threads, and replying to other users' threads.

Instagram Threads
Instagram Threads is designed to be a more intimate and personal way to connect with friends and followers - Image courtesy of Meta

Can Instagram Threads outperform Twitter?

It's still too early to say whether Instagram Threads will be able to outperform Twitter. However, Threads has a number of features that could make it a more attractive option for some users. For example, Threads' ephemeral posts can help to keep conversations more focused and productive, and the app's integration with Instagram could help to reach a wider audience.

However, Twitter also has a number of strengths, such as its large user base and its focus on real-time news and events. It remains to be seen whether Threads will be able to overcome these challenges and become a major player in the social media landscape.

Recent changes in Twitter may give Threads a leg up

Twitter has made a number of changes in recent months that have been met with mixed reactions from users. For example, the company has rolled out a change that will allow users to see limited tweets per day.

Twitter's decision to limit the number of tweets users can see per day has been met with mixed reactions from users. Some users have welcomed the change, saying that it will help them to focus on the most important tweets and avoid getting overwhelmed by the noise. Others have criticized the change, saying that it will make it more difficult to stay up-to-date on news and events.

A poll conducted by the social media analytics firm SocialFlow found that 42% of Twitter users support the limit, while 38% oppose it. The remaining 20% of users are undecided. But even the company's recent update of TweetDeck to make it exclusive to Twitter Blue subscribers will surely change this data.

It remains to be seen whether Instagram Threads will be able to capitalize on Twitter's recent changes. However, the app's focus on intimate and personal conversations could make it an attractive option for users who are looking for a more alternative social media platform.

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Comments

  1. bruh said on August 18, 2023 at 1:25 pm
    Reply

    Uhh, this has already been possible – I am not sure how but remember my brother telling me about it. I’m not a whatsapp user so not sure of the specifics, but something about sending the image as a file and somehow bypassing the default compression settings that are applied to inbound photos.

    He has also used this to share movies to whatsapp groups, and files 1Gb+.

    Like I said, I never used whatsapp, but I know 100% this isn’t a “brand new feature”, my brother literally showed me him doing it, like… 5 months ago?

  2. 💥 said on August 18, 2023 at 3:55 pm
    Reply

    Martin, what happened to those: 12 Comments (https://www.ghacks.net/chatgpt-gets-schooled-by-princeton-university/#comments). Is there a specific justifiable reason why they were deleted?

    Hmm, it looks like the gHacks website database is faulty, and not populating threads with their relevant cosponsoring posts.

  3. 45 RPM said on August 19, 2023 at 6:29 pm
    Reply

    The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk that it’s about to be deleted from my ‘daily reads’.

    It’s really like “Press Release as re-written by some d*ck for clicks…poorly.” And the subjects are laughable. Can’t wait for “How to search for files on Windows”.

    1. owl said on August 20, 2023 at 12:51 am
      Reply

      > The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk…

      Sadly, I have to agree.

      Only Martin and Ashwin are worth subscribing to.
      Especially Emre Çitak and Shaun are the worst ones.

      If ghacks.net intended “Clickbait”, it would mark the end of Ghacks Technology News.
      Ghacks doesn’t need crappy clickbaits. Clearly separate articles from newer authors (perhaps AIs and external sales person or external advertising man) as just “Advertisements”!

      We, the subscribers of Ghacks, urge Martin to make a decision.

  4. chessandonions said on August 20, 2023 at 12:40 am
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    because nevermore wants to “monetize” on every aspect of human life…

  5. Frank Rizzo said on August 20, 2023 at 11:52 pm
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    “Threads” is like the Walmart of Social Media.

  6. Ashray said on August 21, 2023 at 4:06 pm
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    How hard can it be to clone a twitter version of that as well? They’re slow.

  7. Paul(us) said on August 21, 2023 at 5:16 pm
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    Yes, why not mention how large the HD files can be?
    Why, not mention what version of WhatsApp is needed?
    These omissions make the article feel so bare. If not complete.

    1. Paul(us) said on August 21, 2023 at 5:18 pm
      Reply

      Sorry posted on the wrong page.

  8. Marc said on August 21, 2023 at 6:00 pm
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    such a long article for such a simple matter. Worthless article ! waste of time

  9. plusminus_ said on August 21, 2023 at 7:54 pm
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    I already do this by attaching them via the ‘Document’ option.

  10. John G. said on August 21, 2023 at 11:43 pm
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    I don’t know what’s going on here at Ghacks but it’s obvious that something is broken, comments are being mixed whatever the article, I am unable to find some of my later posts neither. :S

  11. Tom Hawack said on August 23, 2023 at 2:28 pm
    Reply

    Quoting the article,
    “As users gain popularity, the value of their tokens may increase, allowing investors to reap rewards.”

    Besides, beyond the thrill and privacy risks or not, the point is to know how you gain popularity, be it on social sites as everywhere in life. Is it by being authentic, by remaining faithful to ourselves or is it to have this particular skill which is to understand what a majority likes, just like politicians, those who’d deny to the maximum extent compatible with their ideological partnership, in order to grab as many of the voters they can?

    I see the very concept of this Friend.tech as unhealthy, propagating what is already an increasing flaw : the quest for fame. I won’t be the only one to count himself out, definitely.

    1. Tom Hawack said on August 23, 2023 at 2:34 pm
      Reply

      @John G. is right : my comment was posted on [https://www.ghacks.net/2023/08/23/what-is-friend-tech/] and it appears there but as well here at [https://www.ghacks.net/2023/07/08/how-to-follow-everyone-on-threads/]

      This has been lasting for several days. Fix it or at least provide some explanations if you don’t mind.

  12. Tom said on August 24, 2023 at 11:53 am
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    > Google Chrome is following in Safari’s footsteps by introducing a new feature that allows users to move the Chrome address bar to the bottom of the screen, enhancing user accessibility and interaction.

    Firefox did this long before Safari.

  13. Mavoy said on September 16, 2023 at 2:17 pm
    Reply

    Basically they’ll do anything except fair royalties.

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