Adobe Firefly now part of Express, see what's new

Kerem Gülen
Jun 12, 2023

At the Adobe Summit 2023 in London, Adobe dropped a bombshell: the much-anticipated, AI-enabled art generator Firefly is now integrated into Adobe Express for enterprise clients. The partnership of these two powerhouses is a fresh attempt to simplify design creation and is expected to shift the landscape of commercial graphic design.

Enterprise empowerment through AI

Adobe's newly unveiled version of Express, incorporating the magic of Firefly, opens a treasure trove of features for businesses. Express, an already favored tool among content creators and marketers, has significantly upped its game in this latest incarnation, taking a determined stance against competitors like Canva.

Its key selling point is Firefly's ability to generate impressive, brand-aligned, ready-to-publish content. Adobe assures users that all employees, regardless of their creative expertise, can utilize the tool. This focus on democratizing design not only streamlines content creation but also alleviates the burden on design teams to make minor tweaks.

The combination of Express's renowned simplicity and the AI-powered Firefly opens up a realm of high-velocity, high-quality content production perfect for online brand promotions, social media advertisements, and blog graphics.

Image courtesy of Adobe

Safe, smart, and seamless Integration

The Firefly integration is intended to be "commercially safe" as Adobe puts it. The AI has been trained exclusively on copyright-free imagery, making it easier for businesses to avoid potential copyright issues. Moreover, Firefly automatically tags images with Content Credentials to inform consumers that AI was involved in the creation process. This feature can also include additional information such as the artist's name, the creation date, and the tools used.

To further reassure clients, Adobe is planning to offer IP indemnity for enterprise customers, offering to cover legal costs, at least partially, in the event of a copyright claim.

Image courtesy of Adobe

More bang for your buck

The fusion of Express and Firefly brings a host of additional features. These include deeper integration with other Adobe apps, like Photoshop and Experience Manager, a broader library of stock photos and videos, new animations courtesy of Adobe Character Animator, and improved PDF editor support.

Looking ahead, Adobe plans to allow businesses to train Firefly using their own branded assets, a move that could potentially redefine commercial graphic design. Although no timeline for this development has been released, the prospect is quite intriguing.

The latest Adobe Express beta, complete with Firefly integration, is now available on desktop, and a mobile version is anticipated soon. This innovative duo is expected to turn heads in the business world, creating a wave of AI-powered design efficiency.


Tutorials & Tips

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  1. bruh said on August 18, 2023 at 1:25 pm

    Uhh, this has already been possible – I am not sure how but remember my brother telling me about it. I’m not a whatsapp user so not sure of the specifics, but something about sending the image as a file and somehow bypassing the default compression settings that are applied to inbound photos.

    He has also used this to share movies to whatsapp groups, and files 1Gb+.

    Like I said, I never used whatsapp, but I know 100% this isn’t a “brand new feature”, my brother literally showed me him doing it, like… 5 months ago?

  2. 💥 said on August 18, 2023 at 3:55 pm

    Martin, what happened to those: 12 Comments ( Is there a specific justifiable reason why they were deleted?

    Hmm, it looks like the gHacks website database is faulty, and not populating threads with their relevant cosponsoring posts.

  3. 45 RPM said on August 19, 2023 at 6:29 pm

    The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk that it’s about to be deleted from my ‘daily reads’.

    It’s really like “Press Release as re-written by some d*ck for clicks…poorly.” And the subjects are laughable. Can’t wait for “How to search for files on Windows”.

    1. owl said on August 20, 2023 at 12:51 am

      > The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk…

      Sadly, I have to agree.

      Only Martin and Ashwin are worth subscribing to.
      Especially Emre Çitak and Shaun are the worst ones.

      If intended “Clickbait”, it would mark the end of Ghacks Technology News.
      Ghacks doesn’t need crappy clickbaits. Clearly separate articles from newer authors (perhaps AIs and external sales person or external advertising man) as just “Advertisements”!

      We, the subscribers of Ghacks, urge Martin to make a decision.

  4. chessandonions said on August 20, 2023 at 12:40 am

    because nevermore wants to “monetize” on every aspect of human life…

  5. Frank Rizzo said on August 20, 2023 at 11:52 pm

    “Threads” is like the Walmart of Social Media.

  6. Ashray said on August 21, 2023 at 4:06 pm

    How hard can it be to clone a twitter version of that as well? They’re slow.

  7. Paul(us) said on August 21, 2023 at 5:16 pm

    Yes, why not mention how large the HD files can be?
    Why, not mention what version of WhatsApp is needed?
    These omissions make the article feel so bare. If not complete.

    1. Paul(us) said on August 21, 2023 at 5:18 pm

      Sorry posted on the wrong page.

  8. Marc said on August 21, 2023 at 6:00 pm

    such a long article for such a simple matter. Worthless article ! waste of time

  9. plusminus_ said on August 21, 2023 at 7:54 pm

    I already do this by attaching them via the ‘Document’ option.

  10. John G. said on August 21, 2023 at 11:43 pm

    I don’t know what’s going on here at Ghacks but it’s obvious that something is broken, comments are being mixed whatever the article, I am unable to find some of my later posts neither. :S

  11. Tom Hawack said on August 23, 2023 at 2:28 pm

    Quoting the article,
    “As users gain popularity, the value of their tokens may increase, allowing investors to reap rewards.”

    Besides, beyond the thrill and privacy risks or not, the point is to know how you gain popularity, be it on social sites as everywhere in life. Is it by being authentic, by remaining faithful to ourselves or is it to have this particular skill which is to understand what a majority likes, just like politicians, those who’d deny to the maximum extent compatible with their ideological partnership, in order to grab as many of the voters they can?

    I see the very concept of this as unhealthy, propagating what is already an increasing flaw : the quest for fame. I won’t be the only one to count himself out, definitely.

    1. Tom Hawack said on August 23, 2023 at 2:34 pm

      @John G. is right : my comment was posted on [] and it appears there but as well here at []

      This has been lasting for several days. Fix it or at least provide some explanations if you don’t mind.

  12. Tom said on August 24, 2023 at 11:53 am

    > Google Chrome is following in Safari’s footsteps by introducing a new feature that allows users to move the Chrome address bar to the bottom of the screen, enhancing user accessibility and interaction.

    Firefox did this long before Safari.

  13. Mavoy said on September 16, 2023 at 2:17 pm

    Basically they’ll do anything except fair royalties.

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