Meta adds WhatsApp Channels for creators and organizations

Onur Demirkol
Jun 8, 2023
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Meta continues to improve WhatsApp with different features. Today, the company rolled out WhatsApp Channels, a broadcast-based messaging feature that will make the app a "private broadcast messaging product."

Channels communications will appear in a new tab called Updates on WhatsApp. It differs from Meta's Instagram strategy, in which channel announcements are announced via direct messaging. Meta's focus on WhatsApp is on establishing channels for usage by organizations such as NGOs, medical research institutes, and fact-checking authorities rather than individuals.

Admins may send text, photographs, videos, stickers, and polls through these channels, according to Meta. Users will not be able to respond to these communications because they are one-way dialogues. According to the firm, users will be able to follow information related to their hobbies, sports teams, and updates from local leaders, among other things. Followers would not be able to see the channel admin's profile images or contact information. Similarly, followers' phone numbers will not be published.

"We’re aspiring to build the most private broadcast service available. This starts by protecting the personal information of both admins and followers. As a channel admin, your phone number and profile photo won’t be shown to followers. Likewise, following a channel won’t reveal your phone number to the admin or other followers. Who you decide to follow is your choice, and it’s private," WhatsApp said in the statement.

WhatsApp Channels
Courtesy of WhatsApp

WhatsApp Channels will be available soon

Meta is launching Channels in two markets: Colombia and Singapore, with early adopters including Singapore Heart Foundation and Colombia Check, a fact-checking service. The International Rescue Committee (IRC), the World Health Organization (WHO), and prestigious sports teams such as FC Barcelona and Manchester City are all on board, according to the firm.

Meta intends to expand the availability of the Channels functionality to a larger selection of nations in the coming months, with the ultimate objective of allowing any user to create their own Channel. However, it might take some time as the company has been rolling out many features lately. Looks like they need to prioritize WhatsApp Channels to get it out as soon as possible.

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Comments

  1. bruh said on August 18, 2023 at 1:25 pm
    Reply

    Uhh, this has already been possible – I am not sure how but remember my brother telling me about it. I’m not a whatsapp user so not sure of the specifics, but something about sending the image as a file and somehow bypassing the default compression settings that are applied to inbound photos.

    He has also used this to share movies to whatsapp groups, and files 1Gb+.

    Like I said, I never used whatsapp, but I know 100% this isn’t a “brand new feature”, my brother literally showed me him doing it, like… 5 months ago?

  2. 💥 said on August 18, 2023 at 3:55 pm
    Reply

    Martin, what happened to those: 12 Comments (https://www.ghacks.net/chatgpt-gets-schooled-by-princeton-university/#comments). Is there a specific justifiable reason why they were deleted?

    Hmm, it looks like the gHacks website database is faulty, and not populating threads with their relevant cosponsoring posts.

  3. 45 RPM said on August 19, 2023 at 6:29 pm
    Reply

    The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk that it’s about to be deleted from my ‘daily reads’.

    It’s really like “Press Release as re-written by some d*ck for clicks…poorly.” And the subjects are laughable. Can’t wait for “How to search for files on Windows”.

    1. owl said on August 20, 2023 at 12:51 am
      Reply

      > The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk…

      Sadly, I have to agree.

      Only Martin and Ashwin are worth subscribing to.
      Especially Emre Çitak and Shaun are the worst ones.

      If ghacks.net intended “Clickbait”, it would mark the end of Ghacks Technology News.
      Ghacks doesn’t need crappy clickbaits. Clearly separate articles from newer authors (perhaps AIs and external sales person or external advertising man) as just “Advertisements”!

      We, the subscribers of Ghacks, urge Martin to make a decision.

  4. chessandonions said on August 20, 2023 at 12:40 am
    Reply

    because nevermore wants to “monetize” on every aspect of human life…

  5. Frank Rizzo said on August 20, 2023 at 11:52 pm
    Reply

    “Threads” is like the Walmart of Social Media.

  6. Ashray said on August 21, 2023 at 4:06 pm
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    How hard can it be to clone a twitter version of that as well? They’re slow.

  7. Paul(us) said on August 21, 2023 at 5:16 pm
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    Yes, why not mention how large the HD files can be?
    Why, not mention what version of WhatsApp is needed?
    These omissions make the article feel so bare. If not complete.

    1. Paul(us) said on August 21, 2023 at 5:18 pm
      Reply

      Sorry posted on the wrong page.

  8. Marc said on August 21, 2023 at 6:00 pm
    Reply

    such a long article for such a simple matter. Worthless article ! waste of time

  9. plusminus_ said on August 21, 2023 at 7:54 pm
    Reply

    I already do this by attaching them via the ‘Document’ option.

  10. John G. said on August 21, 2023 at 11:43 pm
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    I don’t know what’s going on here at Ghacks but it’s obvious that something is broken, comments are being mixed whatever the article, I am unable to find some of my later posts neither. :S

  11. Tom Hawack said on August 23, 2023 at 2:28 pm
    Reply

    Quoting the article,
    “As users gain popularity, the value of their tokens may increase, allowing investors to reap rewards.”

    Besides, beyond the thrill and privacy risks or not, the point is to know how you gain popularity, be it on social sites as everywhere in life. Is it by being authentic, by remaining faithful to ourselves or is it to have this particular skill which is to understand what a majority likes, just like politicians, those who’d deny to the maximum extent compatible with their ideological partnership, in order to grab as many of the voters they can?

    I see the very concept of this Friend.tech as unhealthy, propagating what is already an increasing flaw : the quest for fame. I won’t be the only one to count himself out, definitely.

    1. Tom Hawack said on August 23, 2023 at 2:34 pm
      Reply

      @John G. is right : my comment was posted on [https://www.ghacks.net/2023/08/23/what-is-friend-tech/] and it appears there but as well here at [https://www.ghacks.net/2023/07/08/how-to-follow-everyone-on-threads/]

      This has been lasting for several days. Fix it or at least provide some explanations if you don’t mind.

  12. Tom said on August 24, 2023 at 11:53 am
    Reply

    > Google Chrome is following in Safari’s footsteps by introducing a new feature that allows users to move the Chrome address bar to the bottom of the screen, enhancing user accessibility and interaction.

    Firefox did this long before Safari.

  13. Mavoy said on September 16, 2023 at 2:17 pm
    Reply

    Basically they’ll do anything except fair royalties.

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