TikTok's NewMusic feature strikes a chord

Emre Çitak
May 13, 2023
Updated • May 12, 2023

In a bold move that cements its position as a leading force in music discovery, TikTok has unveiled its latest feature, "NewMusic." This powerful search tool promises to cater to the insatiable appetite of music enthusiasts and provide artists with a platform to showcase their talent.

By typing the keyword "NewMusic" into the search bar, users can unlock a dedicated hub and hashtag, opening the gateway to a world of fresh and pulsating tracks. This announcement comes as TikTok continues to redefine how music is discovered, used, and consumed.

TikTok NewMusic feature
TikTok NewMusic feature has been introduced - Image courtesy of TikTok

The rise of TikTok NewMusic feature

TikTok's venture into revolutionizing music exploration builds upon an existing foundation. The #NewMusic hashtag had already amassed a staggering 18 billion views before the official launch of the NewMusic search feature.

With the introduction of this groundbreaking tool, the view count is expected to soar even higher, currently standing at an impressive 19.1 billion. This exponential growth underscores the immense popularity and untapped potential of the platform.

The music-infused DNA of TikTok

TikTok's deep connection with music can be traced back to its origins. The platform emerged as Musical.ly, where users generated captivating videos, often featuring teenagers and young users lip-syncing to an eclectic range of tunes.

Following its acquisition by Bytedance for a remarkable $1 billion, Musical.ly merged with TikTok, leveraging an immensely successful recommendation algorithm, an engaging user interface, and a vibrant community of creators. Music has consistently remained at the core of TikTok's success.

TikTok NewMusic feature
TikTok NewMusic feature is a great opportunity for new and enterprising artists

TikTok's impact on the music industry

TikTok's influence extends far beyond being a mere platform for entertainment. It has become an essential marketing tool for artists seeking to elevate their music careers. By utilizing the viral potential of TikTok's platform, artists have witnessed their tracks soar to newfound heights, propelled by user-generated content that captures the collective imagination.

The app's remarkable ability to transform unknown talents into overnight sensations has disrupted traditional music industry norms. With the introduction of the NewMusic search feature, TikTok has solidified its position as the go-to destination for music discovery. Users can now embark on an auditory adventure, guided by the rhythm of emerging artists, while musicians have an invaluable platform to share their sonic creations with a global audience.


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  1. C. Arham said on May 14, 2023 at 2:42 pm

    @Leopeva64 and Seeprime:
    China does not overthrow legitimate governments, invade foreign countries or wage wars overseas with tens of thousands of deaths and millions of displaced people. Uncle Sam does that. It is well documented. As far spying is concerned, Uncle Sam leads the pack by far, spying on everything and everyone, friends and foes, including its own citizens and violating its own laws, often with the help of the country’s technology companies. Ask Snowden about it.

    Moreover, China does not need TikTok to gather personal data of U.S. citizens. It can buy all that at a reasonable price in the nearest American data broker, including sensitive information such as political leanings and medical data.

  2. Leopeva64 said on May 13, 2023 at 2:11 pm

    Why do you keep promoting that CCP spy app?


    What’s wrong with you? come on

    1. Seeprime said on May 13, 2023 at 9:37 pm


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