Check how AI changed this photographer's shoots

Onur Demirkol
Feb 23, 2023
Updated • Feb 23, 2023

A popular Instagram photographer admits to using AI to generate photos, shares them on his social media profile, and creates his own follower community. At first, he didn't let the truth unfold but recently decided to confess.

In today's world, artificial intelligence usage is becoming more common. In almost every industry, an AI-based mechanism or a tool is being used, including photography and social media, considering the latest news. AI tools have become a reliable tool for many people, and they use their help while conducting their work, including the famous Instagram photographer Avery Portraits & Art.

A popular Instagram photographer admits to using AI to generate photos and shares them on his social media profile.

According to a report by Ars Technica, the Instagram photographer who went viral a while ago admitted to using AI to generate his photos. He said: "[My Instagram account] has blown up to nearly 12K followers since October, more than I expected. Because it is where I post AI-generated, human-finished portraits. Probably 95%+ of the followers don't realize. I'd like to come clean."

Jos Avery doesn't take the photos and leaves them to AI's imagination. Avery added that two of the photos weren't generated by AI but were taken by them. However, it still needs artistic knowledge and abilities for the result to be appealing. After generating the portraits on Midjourney, Avery takes them and makes final touches in Photoshop to make them more appealing for social media. You can have a look at Jos Avery's Instagram profile and see all his work.

A popular Instagram photographer admits to using AI to generate photos and shares them on his social media profile.

Midjourney is an independent research lab famous for its AI tool many people use to create photogenic images. It takes text-based descriptions from users and generates an image accordingly. The concept is similar to other famous AI image tools like OpenAI's DALL-E 2. It is known that its creators have shown millions of art examples of other artists to make the tool more realistic and useful. Because of that, some artists sued Stability AI, Midjourney, and DeviantArt.

Avery continued his words: "I am honestly conflicted. My original aim was to fool people to showcase AI and then write an article about it. But now, it has become an artistic outlet. My views have changed." He currently has 26k followers on Instagram. It is not the biggest art account on the social media platform, but still, a big community is following to see his next works.

It is still not easy to execute as he needs thousands of generated pictures and uses Photoshop to combine them to get the best result. In an email, he said: "I have something like 160 Instagram posts. In order to come up with those, I've generated 13,723 images, not including thousands of uncounted mid-job cancellations. In other words, I'm generating roughly 85 images to come up with one usable image and canceling probably at least that many failed starts."

A popular Instagram photographer admits to using AI to generate photos and shares them on his social media profile.

His followers still enjoy his work even though they are AI-generated and not taken directly by him. It is still considered an aspect of art and highly innovative. Who knows, maybe the take of art will change in the upcoming years with the development of AI, and different kinds of photography and editing professions will be born.


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  1. bruh said on August 18, 2023 at 1:25 pm

    Uhh, this has already been possible – I am not sure how but remember my brother telling me about it. I’m not a whatsapp user so not sure of the specifics, but something about sending the image as a file and somehow bypassing the default compression settings that are applied to inbound photos.

    He has also used this to share movies to whatsapp groups, and files 1Gb+.

    Like I said, I never used whatsapp, but I know 100% this isn’t a “brand new feature”, my brother literally showed me him doing it, like… 5 months ago?

  2. 💥 said on August 18, 2023 at 3:55 pm

    Martin, what happened to those: 12 Comments ( Is there a specific justifiable reason why they were deleted?

    Hmm, it looks like the gHacks website database is faulty, and not populating threads with their relevant cosponsoring posts.

  3. 45 RPM said on August 19, 2023 at 6:29 pm

    The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk that it’s about to be deleted from my ‘daily reads’.

    It’s really like “Press Release as re-written by some d*ck for clicks…poorly.” And the subjects are laughable. Can’t wait for “How to search for files on Windows”.

    1. owl said on August 20, 2023 at 12:51 am

      > The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk…

      Sadly, I have to agree.

      Only Martin and Ashwin are worth subscribing to.
      Especially Emre Çitak and Shaun are the worst ones.

      If intended “Clickbait”, it would mark the end of Ghacks Technology News.
      Ghacks doesn’t need crappy clickbaits. Clearly separate articles from newer authors (perhaps AIs and external sales person or external advertising man) as just “Advertisements”!

      We, the subscribers of Ghacks, urge Martin to make a decision.

  4. chessandonions said on August 20, 2023 at 12:40 am

    because nevermore wants to “monetize” on every aspect of human life…

  5. Frank Rizzo said on August 20, 2023 at 11:52 pm

    “Threads” is like the Walmart of Social Media.

  6. Ashray said on August 21, 2023 at 4:06 pm

    How hard can it be to clone a twitter version of that as well? They’re slow.

  7. Paul(us) said on August 21, 2023 at 5:16 pm

    Yes, why not mention how large the HD files can be?
    Why, not mention what version of WhatsApp is needed?
    These omissions make the article feel so bare. If not complete.

    1. Paul(us) said on August 21, 2023 at 5:18 pm

      Sorry posted on the wrong page.

  8. Marc said on August 21, 2023 at 6:00 pm

    such a long article for such a simple matter. Worthless article ! waste of time

  9. plusminus_ said on August 21, 2023 at 7:54 pm

    I already do this by attaching them via the ‘Document’ option.

  10. John G. said on August 21, 2023 at 11:43 pm

    I don’t know what’s going on here at Ghacks but it’s obvious that something is broken, comments are being mixed whatever the article, I am unable to find some of my later posts neither. :S

  11. Tom Hawack said on August 23, 2023 at 2:28 pm

    Quoting the article,
    “As users gain popularity, the value of their tokens may increase, allowing investors to reap rewards.”

    Besides, beyond the thrill and privacy risks or not, the point is to know how you gain popularity, be it on social sites as everywhere in life. Is it by being authentic, by remaining faithful to ourselves or is it to have this particular skill which is to understand what a majority likes, just like politicians, those who’d deny to the maximum extent compatible with their ideological partnership, in order to grab as many of the voters they can?

    I see the very concept of this as unhealthy, propagating what is already an increasing flaw : the quest for fame. I won’t be the only one to count himself out, definitely.

    1. Tom Hawack said on August 23, 2023 at 2:34 pm

      @John G. is right : my comment was posted on [] and it appears there but as well here at []

      This has been lasting for several days. Fix it or at least provide some explanations if you don’t mind.

  12. Tom said on August 24, 2023 at 11:53 am

    > Google Chrome is following in Safari’s footsteps by introducing a new feature that allows users to move the Chrome address bar to the bottom of the screen, enhancing user accessibility and interaction.

    Firefox did this long before Safari.

  13. Mavoy said on September 16, 2023 at 2:17 pm

    Basically they’ll do anything except fair royalties.

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