GenZ is increasingly Turning to TikTok for News than Search Engines

Shaun
Feb 22, 2023
Updated • Feb 22, 2023
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GenZ is increasingly Turning to TikTok for News than Search Engines

It’s not news anymore that GenZ started preferring searching on TikTok for news to search engines like Google. However, we now have the answer to whether this trend will continue into the foreseeable future. Rather than slow down or turn the other way, it looks like the younger generation is increasing this TikTok practice. 

GenZ is increasingly Turning to TikTok for News than Search Engines

More publications are starting to note this trend by GenZ to turn to sources other than search engines for news. As a matter of fact, it looks like commercial entities are looking for new ways to leverage platforms like TikTok in their favor. I’ve specifically been seeing more adverts for products in my area that actually look pretty fun. The ads are more useful to me than the ones I’ve been seeing on Google.

So let’s look at one of the stats, for interest’s sake. According to Morning Consult, 14% of the younger GenZ members are going to TikTok for the latest news in February alone. It’s expected that this number will rise. 

Is this surprising, though? In our fast-paced times, why would GenZ want to read tedious articles about what’s happening in the world today? Instead, they can turn to short videos on TikTok that present the same details in a more entertaining way. Plus, you can actually see what’s happening in real time if someone is live.

GenZ still prefers TikTok for news

I’ve been having fun watching Karen Gillan’s antics on TikTok. She had quite a struggle trying to convince the platform that she is the real actress, making us giggle with the hilarious methods she tried. Now, I’m keen to watch her videos for hints on her upcoming movies rather than checking on Google.

 

No, I’m not GenZ, but I understand why it’s more fun to check news details on TikTok.

Source: Morning Consult

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Comments

  1. bruh said on August 18, 2023 at 1:25 pm
    Reply

    Uhh, this has already been possible – I am not sure how but remember my brother telling me about it. I’m not a whatsapp user so not sure of the specifics, but something about sending the image as a file and somehow bypassing the default compression settings that are applied to inbound photos.

    He has also used this to share movies to whatsapp groups, and files 1Gb+.

    Like I said, I never used whatsapp, but I know 100% this isn’t a “brand new feature”, my brother literally showed me him doing it, like… 5 months ago?

  2. 💥 said on August 18, 2023 at 3:55 pm
    Reply

    Martin, what happened to those: 12 Comments (https://www.ghacks.net/chatgpt-gets-schooled-by-princeton-university/#comments). Is there a specific justifiable reason why they were deleted?

    Hmm, it looks like the gHacks website database is faulty, and not populating threads with their relevant cosponsoring posts.

  3. 45 RPM said on August 19, 2023 at 6:29 pm
    Reply

    The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk that it’s about to be deleted from my ‘daily reads’.

    It’s really like “Press Release as re-written by some d*ck for clicks…poorly.” And the subjects are laughable. Can’t wait for “How to search for files on Windows”.

    1. owl said on August 20, 2023 at 12:51 am
      Reply

      > The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk…

      Sadly, I have to agree.

      Only Martin and Ashwin are worth subscribing to.
      Especially Emre Çitak and Shaun are the worst ones.

      If ghacks.net intended “Clickbait”, it would mark the end of Ghacks Technology News.
      Ghacks doesn’t need crappy clickbaits. Clearly separate articles from newer authors (perhaps AIs and external sales person or external advertising man) as just “Advertisements”!

      We, the subscribers of Ghacks, urge Martin to make a decision.

  4. chessandonions said on August 20, 2023 at 12:40 am
    Reply

    because nevermore wants to “monetize” on every aspect of human life…

  5. Frank Rizzo said on August 20, 2023 at 11:52 pm
    Reply

    “Threads” is like the Walmart of Social Media.

  6. Ashray said on August 21, 2023 at 4:06 pm
    Reply

    How hard can it be to clone a twitter version of that as well? They’re slow.

  7. Paul(us) said on August 21, 2023 at 5:16 pm
    Reply

    Yes, why not mention how large the HD files can be?
    Why, not mention what version of WhatsApp is needed?
    These omissions make the article feel so bare. If not complete.

    1. Paul(us) said on August 21, 2023 at 5:18 pm
      Reply

      Sorry posted on the wrong page.

  8. Marc said on August 21, 2023 at 6:00 pm
    Reply

    such a long article for such a simple matter. Worthless article ! waste of time

  9. plusminus_ said on August 21, 2023 at 7:54 pm
    Reply

    I already do this by attaching them via the ‘Document’ option.

  10. John G. said on August 21, 2023 at 11:43 pm
    Reply

    I don’t know what’s going on here at Ghacks but it’s obvious that something is broken, comments are being mixed whatever the article, I am unable to find some of my later posts neither. :S

  11. Tom Hawack said on August 23, 2023 at 2:28 pm
    Reply

    Quoting the article,
    “As users gain popularity, the value of their tokens may increase, allowing investors to reap rewards.”

    Besides, beyond the thrill and privacy risks or not, the point is to know how you gain popularity, be it on social sites as everywhere in life. Is it by being authentic, by remaining faithful to ourselves or is it to have this particular skill which is to understand what a majority likes, just like politicians, those who’d deny to the maximum extent compatible with their ideological partnership, in order to grab as many of the voters they can?

    I see the very concept of this Friend.tech as unhealthy, propagating what is already an increasing flaw : the quest for fame. I won’t be the only one to count himself out, definitely.

    1. Tom Hawack said on August 23, 2023 at 2:34 pm
      Reply

      @John G. is right : my comment was posted on [https://www.ghacks.net/2023/08/23/what-is-friend-tech/] and it appears there but as well here at [https://www.ghacks.net/2023/07/08/how-to-follow-everyone-on-threads/]

      This has been lasting for several days. Fix it or at least provide some explanations if you don’t mind.

  12. Tom said on August 24, 2023 at 11:53 am
    Reply

    > Google Chrome is following in Safari’s footsteps by introducing a new feature that allows users to move the Chrome address bar to the bottom of the screen, enhancing user accessibility and interaction.

    Firefox did this long before Safari.

  13. Mavoy said on September 16, 2023 at 2:17 pm
    Reply

    Basically they’ll do anything except fair royalties.

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