Halloween is spookier than ever on Snapchat

Emre Çitak
Oct 9, 2023

With Halloween just around the corner, Snapchat is stirring up excitement by unveiling its latest Halloween-themed activation, the Snapchat Phantom House.

This immersive experience promises to take Snapchat users on a thrilling journey filled with mystery and intrigue.

Let's delve into the details of what the Snapchat Phantom House entails, how you can participate, and why it's a must-see for the spooky season.

What is Snapchat Phantom House?

The Snapchat Phantom House is not your typical Halloween event. It's a unique and immersive weekly video series hosted on Snapchat. This series will star popular Snap creators, including Tony Talks, Sofie Dossi, and Ezee, as they race against time to escape the Phantom House. But here's the exciting part: Snapchatters can join in on the adventure.

Snapchat users can tune in weekly to watch the storyline unfold. They can actively participate in the experience by assisting the creators in gathering clues and solving puzzles.

Additionally, users can share their Phantom House journey with friends through AR Lenses and AI-generated Dreams selfies inspired by the Phantom House. This means you can even use Snap's new AI-generated Dreams images during your participation, adding an extra layer of fun and creativity to the experience.

Snapchat Phantom House
Snapchat Phantom House is a perfect opportunity to celebrate Halloween

How to join Snapchat Phantom House

Joining the Phantom House is a breeze:

  1. Stay updated: Ensure that your Snapchat app is up to date. This will ensure you have access to all the latest features and content related to the Phantom House
  2. Engage and participate: Explore Snapchat's weekly Phantom House series. Dive into the storyline, solve puzzles, and contribute to the adventure
  3. Share the thrills: Don't forget to share your Phantom House experience with friends. Use AR Lenses and AI-generated Dreams selfies to create memorable moments and share the excitement
  4. Keep an eye on brands: Brands are also getting in on the action. Look out for interactive AR experiences, commercials within the show, and co-marketing efforts from brands like Maybelline and Disney+

After all, the Snapchat Phantom House is not just an entertainment experience but an advertising opportunity too.


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