Instagram is changing its double tap and go formula for content creators

Social media platforms are constantly striving to introduce new features that elevate user engagement and interaction. Among the frontrunners in this race is Instagram, which is now testing a substantial update that directly influences the way users interact with content within their feeds.
This update entails the prominent display of comment and share counts within the in-stream interface, a departure from the conventional approach of revealing these metrics only upon accessing a post.
Presently, Instagram displays the number of likes a post has received as a visible metric directly on the post itself. However, comment and share counts remain hidden until users engage with a post. They explain all these in a blog post previously.
This separation has contributed to a discrepancy in how users perceive engagement, often associating likes with popularity while underestimating the depth of conversations and shares.

With the proposed update, Instagram aims to bridge this gap by prominently showcasing comment and share counts beneath each post in the main feed.
This alteration means that users scrolling through their feed will instantly gauge the extent of conversations and sharing activity associated with a particular post.
The intent behind this modification is to provide a more holistic understanding of a post's resonance within the community.
Why is Instagram making this change?
The decision to experiment with this update is rooted in Instagram's ongoing commitment to fostering a genuine and meaningful user experience. By making comment and share counts readily visible, the platform aspires to inspire users to prioritize substantive interactions over pursuing vanity metrics.
This aligns with Instagram's broader objective of countering the culture of comparison and promoting content that genuinely resonates with individuals.
Before you continue: Current Instagram algorithm explained.

How will it affect content creators?
For content creators, this update necessitates a strategic adjustment. While likes have traditionally been a primary measure of success, this change means that creators must now focus on producing content that sparks conversations and encourages sharing.
This shift could lead to more thoughtful content creation aimed at eliciting reactions beyond a simple double-tap.
The newfound visibility of comment and share counts could prompt content creators to actively engage in meaningful discussions with their audience.
Encouraging dialogues, responding to comments, and sharing user-generated content could become integral to maintaining an engaged follower base.
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Uhh, this has already been possible – I am not sure how but remember my brother telling me about it. I’m not a whatsapp user so not sure of the specifics, but something about sending the image as a file and somehow bypassing the default compression settings that are applied to inbound photos.
He has also used this to share movies to whatsapp groups, and files 1Gb+.
Like I said, I never used whatsapp, but I know 100% this isn’t a “brand new feature”, my brother literally showed me him doing it, like… 5 months ago?
Martin, what happened to those: 12 Comments (https://www.ghacks.net/chatgpt-gets-schooled-by-princeton-university/#comments). Is there a specific justifiable reason why they were deleted?
Hmm, it looks like the gHacks website database is faulty, and not populating threads with their relevant cosponsoring posts.
The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk that it’s about to be deleted from my ‘daily reads’.
It’s really like “Press Release as re-written by some d*ck for clicks…poorly.” And the subjects are laughable. Can’t wait for “How to search for files on Windows”.
> The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk…
Sadly, I have to agree.
Only Martin and Ashwin are worth subscribing to.
Especially Emre Çitak and Shaun are the worst ones.
If ghacks.net intended “Clickbait”, it would mark the end of Ghacks Technology News.
Ghacks doesn’t need crappy clickbaits. Clearly separate articles from newer authors (perhaps AIs and external sales person or external advertising man) as just “Advertisements”!
We, the subscribers of Ghacks, urge Martin to make a decision.
because nevermore wants to “monetize” on every aspect of human life…
“Threads” is like the Walmart of Social Media.
How hard can it be to clone a twitter version of that as well? They’re slow.
Yes, why not mention how large the HD files can be?
Why, not mention what version of WhatsApp is needed?
These omissions make the article feel so bare. If not complete.
Sorry posted on the wrong page.
such a long article for such a simple matter. Worthless article ! waste of time
I already do this by attaching them via the ‘Document’ option.
I don’t know what’s going on here at Ghacks but it’s obvious that something is broken, comments are being mixed whatever the article, I am unable to find some of my later posts neither. :S
Quoting the article,
“As users gain popularity, the value of their tokens may increase, allowing investors to reap rewards.”
Besides, beyond the thrill and privacy risks or not, the point is to know how you gain popularity, be it on social sites as everywhere in life. Is it by being authentic, by remaining faithful to ourselves or is it to have this particular skill which is to understand what a majority likes, just like politicians, those who’d deny to the maximum extent compatible with their ideological partnership, in order to grab as many of the voters they can?
I see the very concept of this Friend.tech as unhealthy, propagating what is already an increasing flaw : the quest for fame. I won’t be the only one to count himself out, definitely.
@John G. is right : my comment was posted on [https://www.ghacks.net/2023/08/23/what-is-friend-tech/] and it appears there but as well here at [https://www.ghacks.net/2023/07/08/how-to-follow-everyone-on-threads/]
This has been lasting for several days. Fix it or at least provide some explanations if you don’t mind.
> Google Chrome is following in Safari’s footsteps by introducing a new feature that allows users to move the Chrome address bar to the bottom of the screen, enhancing user accessibility and interaction.
Firefox did this long before Safari.
Basically they’ll do anything except fair royalties.