Best social media trends to follow (2023)

Onur Demirkol
Jun 27, 2023
Updated • May 23, 2023
Mobile Computing

It became pretty hard to follow social media trends as every day, a new one comes out of nowhere and appears on our feeds. There are several popular social media apps, like TikTok, Instagram, YouTube, and Twitter, and if you are looking to increase your brand visibility on the internet, you should definitely check out the best social media trend to follow in 2023!

Best social media trends to follow
Best social media trends to follow in 2023

How to choose social media trends to follow in 2023

There are a couple of social media trends to follow in 2023, but it might be hard to figure out which one to choose for your own brand.

Brand visibility is one of the most important things to consider if you want to grow your business. There are billions of users across different apps, and they are spending countless hours. Here are the best social media trends to follow this year:


TikTok has grown incredibly in the past few years and has become the king of social media platforms. Users shoot short videos about literally everything. You can watch a film part by part, learn about history, or other entertaining stuff that you see on different social media platforms too.

Some people believe that TikTok is addictive, and once you start vertical scrolling, you can't stop. If you are looking to increase your brand's visibility, you must have a TikTok account where you post content about your product or brand in general. TikTok is one of the most effective social media trends to follow in 2023.

Best social media trends to follow
Social media apps

Social media ads

Social media ads are a better fit for most brands compared to mainstream TV channel ads. Your brand and product will be seen by millions of people and you can also include a "buy now" option to sell your merchandise or product.

In today's digital landscape, social media ads have emerged as an important tool for businesses to enhance their brand visibility and reach a wider audience. With billions of people actively engaging on platforms like Facebook, Instagram, Twitter, and TikTok, ads are some of the best social media tools to follow.

AR and VR

AR and VR are considered the future for shopping, communicating, and also entertainment. We will see more research on these field and it will be a lot common among people. AR already simplified shopping for some people.

Apple is also getting ready to launch its mixed-reality headset this year and the company will work closely with the technology in the upcoming years. Some say that it might replace iPhones someday.


Influencers are today's celebrities and even the smallest one can make a huge difference. Once you get into this industry, you will build your own community in a way, small or big. If you choose the right influencer to advertise your brand, you will benefit from it a lot.

Some influencers build small families instead of communities and reaching those families will help you increase your brand visibility.

Best social media trends to follow
Influencers can be beneficial

Social media accounts for customer service

Social media platforms act as effective methods of communication that let businesses interact with customers in real time. Businesses can quickly respond to client inquiries, address issues, and offer support by building a strong presence on social media channels like Facebook, Twitter, and Instagram.

This open and effective method of customer service indicates a company's dedication to client happiness and promotes wholesome interactions. Additionally, social media platforms give companies a chance to publicly display their excellent customer service, thereby reaching a larger audience and increasing brand recognition.


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  1. ticktock said on June 27, 2023 at 1:38 pm

    Unfiltered access to the internet is a bad thing for children & teenagers. They will just not know when to stop, and they will pick up a lot of bad influences from it.

    This was a problem way before tiktok, and will be long after it’s gone.

  2. John G. said on June 27, 2023 at 11:29 am

    My cousin has several problems with TikTok due to the large amount of time he spends on it. The last few exams were so bad that my uncle told my cousin to uninstall TikTok ASAP to try to get the course of 2023 back. Before TikTok my cousin was a very clever student, now he has failed almost half of exam subjects, such a pity and disgraceful summer he will have indeed! :[

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