No more ''i'' in Intel

Emre Çitak
Jun 16, 2023

Intel has made a bold move by deciding to rebrand its processors. This change, starting with the upcoming Meteor Lake CPUs, introduces a new nomenclature: Intel Core and Intel Core Ultra. Notably, the iconic "i" in Intel's naming scheme will no longer be used, as explained by the blog post of Intel.

This transformation carries deeper implications for the industry and Intel's position within it, marking a departure from their long-held leadership. But why is Intel changing its branding strategy.

Why is Intel rebranding their CPUs?

Intel's traditional dominance in the processor market often resulted in competitors following their lead in product naming and marketing, with AMD being a notable example. However, this rebranding signals a shift in approach. Intel is now adopting a hybrid strategy, drawing inspiration from both AMD and Apple.

For the first time in a while, Intel finds itself chasing its rivals, acknowledging the emergence of a new epoch where their brand may no longer hold the same significance for average consumers.

Intel rebranding
The iconic "i" in Intel's processor naming scheme will be dropped - Screenshot: Intel

Simplified naming of complicated processors

The new naming convention places emphasis on the "Core" element while omitting the familiar "i" from processor tiers like i3 and i9. Consequently, a CPU previously referred to as "Intel Core i5-14600K" will now be known as "Intel Core 5 14600K".

This streamlined approach aims to simplify the naming structure, making it more accessible and understandable to users.

Intel's new CPU tiers

Intel's processor tiering will continue to follow the familiar 3/5/7/9 pattern, mirroring AMD's Ryzen CPUs. However, the absence of the "i" designation signifies a departure from previous practices. In a bid to highlight the distinction between mainstream chips and the high-end segment, Intel has introduced two families:

  • Intel Core
  • Intel Core Ultra

These are reminiscent of Apple's Pro, Max, and Ultra tiers. While both families feature tier 5 and 7 chips, the Core Ultra line focuses on delivering premium performance.

Intel rebranding
The new branding will feature two main designations: Intel Core and Intel Core Ultra - Screenshot: Intel

New generation indicators

To stay aligned with the new branding, Intel is dropping the mention of generation numbers. Previously, CPUs were labeled with generation indicators like "Intel 13th Generation Core i9-13900K Processor." Going forward, the generation will be indicated by the numbers following the tier designation.

Intel prefers the processor number to come after the word "processor" in the full name. For instance, a next-gen CPU would be called "Intel Core Ultra 7 Processor 14700K." While it is likely that people will omit the word "processor" in casual references, the updated approach aims to provide clarity and consistency.


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  1. The Dark Lady said on July 9, 2023 at 11:19 am

    Martin, I would appreciate that you do not censor this post, as it’s informative writing.

    Onur, there is a misleading statement “[…] GIFs are animated images …”. No, obviously you don’t seem to have take much notice of what you were told back in March regarding; Graphics Interchange Format (GIF).

    For example, (if you had read my replies within that thread, you might have learnt something useful). I even mentioned, “GIF intrinsically supports animated images (GIF89a)”.

    You linked to said article, [Related: …] within this article, but have somehow failed to take onboard what support you were given by several more knowledgeable people.

    If you used AI to help write this article, it has failed miserably.

    1. E. Fromme said on September 29, 2023 at 1:32 pm

      EMRE ÇITAK posts are useless because they are fraught with inaccuracies and are irrelevant.

  2. KeZa said on August 17, 2023 at 5:58 pm

    AI is stupid, and it will not get any better if we really know how this all works. Prove me wrong..

  3. Database failure said on August 18, 2023 at 5:21 pm

    Martin, [#comment-4569908] is only meant to be in: []. Whereas it appears duplicated in several recent random low-quality non relevant articles.

    Obviously it [#comment-4569908] was posted: 9 July 2023. Long before this thread even existed… your database is falling over. Those comments are supposed to have unique ID values. It shouldn’t be possible to duplicate the post ID, if the database had referential integrity.

  4. Howard Pearce said on August 25, 2023 at 12:24 pm

    Don’t tell me!

    Ghacks wants the state to step in for STATE-MANDATED associations to save jobs!!!

    Bring in the dictatorship!!!

    And screw Rreedom of Association – too radical for Ghacks maybe

  5. Howard Allan Pearce said on September 7, 2023 at 9:13 am

    GateKeeper ?

    That’s called “appointing” businesses to do the state’s dirty work!!!!!

    But the article says itself that those appointed were not happy – implying they had not choice!!!!!!

    1. Howard Allan Pearce Jones said on October 1, 2023 at 4:28 am

      Rreedom of Association is one of our most important rights. Some people think it’s Freedom, but no, I say Rreedom is far more important. There are many STATE-MANDATED associations that save jobs, that’s right MANDATED. I can’t name any of them, but rest assured they are bad, because saving jobs are bad, and people having jobs leads to dictatorship!!! Anyone who disagrees is too radical for Ghacks maybe, because I’m not sure.

  6. owl said on September 7, 2023 at 9:50 am

    @The Dark Lady,
    @Database failure,
    @Howard Pearce,
    @Howard Allan Pearce,

    Note: I replaced the quoted URI scheme: https:// with “>>” and posted.

    The current is owned by “Softonic International S.A.” (sold by Martin in October 2019), and due to the fate of M&A, has changed in quality.
    Many Authors of bloggers and advertisers certified by Softonic have joined the site, and the site is full of articles aimed at advertising and clickbait.
    As it stands, except for articles by Martin Brinkmann, Mike Turcotte, and Ashwin, they are low quality, unhelpful, and even vicious. It is better not to read those articles.
    How to display only articles by a specific author:
    Added line to My filters in uBlock Origin:,.home-posts,.home-category-post:not(:has-text(/Martin Brinkmann|Mike Turcotte|Ashwin/))

    By the way, if you use an RSS reader, you can track exactly where your comments are (I’m an iPad user, so I use “Feedly Classic”, but for Windows I prefer the desktop app “RSS Guard”).
    RSS Guard: Feed reader which supports RSS/ATOM/JSON and many web-based feed services.

  7. Anonymous said on September 14, 2023 at 6:41 pm

    We all live in digital surveillance glass houses under scrutiny of evil people because of people like Musk. It’s only fair that he takes his turn.

  8. Anonymous said on September 18, 2023 at 1:31 pm

    “Operating systems will be required to let the user choose the browser, virtual assistant and search engine of their choice. Microsoft cannot force users to use Bing or Edge. Apple will have to open up its iOS operating system to allow third-party app stores, aka allow sideloading of apps. Google, on the other hand, will need to provide users with the ability to uninstall preloaded apps (bloatware) from Android devices. Online services will need to allow users to unsubscribe from their platform easily. Gatekeepers need to provide interoperability with third-parties that offer similar services.”

    Wonderful ! Let’s hope they’ll comply with that law more than they are doing with the GDPR.

  9. sean conner said on September 27, 2023 at 6:21 am
  10. Sherry Grant said on September 29, 2023 at 7:47 pm

    What does this article about Musk/Tesla have to do with computing, devices, phones?
    More irelevant filler.

  11. Anonymous said on September 29, 2023 at 8:47 pm

    yeah sure… they are always the victims and it is only against them ????

    Believe them 100% and never question anything. This lawsuit sounds like the type you heard when people were eating batteries.

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