Google is chasing other search engines now

Martin Brinkmann
May 7, 2023

Up until very recently, Google Search was the clock when it came to online search. Google Search dominated, and still dominates, search, but the tide seems to be turning, and it is now Google that is chasing other search engines, at least when it comes to the integration of new features that could entice users to switch search engines.

There is Microsoft's Bing search engine with its AI integration, powered by OpenAI technology. There is also Brave Search, Neeva and others, which added information from discussions and forums to search results. Last but not least, there is the rising trend of relying on videos instead of traditional search results.

Google was not the first mover in these cases and it looks as if the company is scrambling to keep up. Bard, its AI, was not off to a good start, and while there are plenty of YouTube video results in Google Search, they do not offer the same experience as instant video results provided by other search engines or apps.

For the first time in a long while, Google's search dominance is threatened by several companies and advancements at once. The attacks come from different fronts, one from Microsoft and its AI advances, and one from apps like TikTok, which

An article on the Wall Street Journal (paywalled) website suggests that Google plans to make search more "personal" by integrating AI chat, discussions and video clips to its results. There is little information on the "how" at this time, but Google seems serious about changing its Search engine significantly to stay in the game and maybe even retain the lead that it has over the competition.

Google will have to find the right balance between introducing new components to Google Search and making sure that the majority of its existing users are not spooked by the changes. Bing Search and other search engines would welcome these users with open arms.

Google has not revealed when it plans to integrate these features into search. It is likely that the company is going to A-B test these changes with a limited audience before unlocking them to a wider audience, provided that the data suggests that it is a good idea to do so.

Now You: what is your take on this? Would you like to see these changes integrated into Google Search?

Google is chasing other search engines now
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Google is chasing other search engines now
Google plans to make changes to Google Search in an effort to keep up with the advancements of other search engines.
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  1. basingstoke said on May 9, 2023 at 10:25 am

    Say what you will: but Google still has the biggest, most expansive, and most vast number of indexed websites, and nothing is more important than that – even if the data is rejigged in strange ways, the data is still there… for now.

    The lower prioritisation of http websites is a bad thing though – harming the accuracy of the search for their own agenda.

    The best thing is to have some sort of multi-browser integration, where one search searches many.

  2. 11r20 said on May 8, 2023 at 8:45 pm

    Looks like Google has some major problems.

    May. 7, 2023 4:00 pm
    On Thursday, a senior software engineer at Google jumped to his death from the company’s New York City headquarters, New York Post reported.

    The 31-year-old man, whose identity is being withheld due to pending family notification, jumped from the 14th floor of 111 Eighth Ave. at around 11:30 p.m.

    This is the second incident in which a Google employee took his life this year.

    New York Post reported, “The employee’s death comes months after Jacob Pratt, a 33-year-old Google employee who also worked at the Manhattan headquarters, was found dead of an apparent suicide.

    Pratt appeared to have hanged himself in an apartment at the corner of West 26th Street and 6th Avenue @

  3. AJ4Life said on May 8, 2023 at 5:54 pm

    I only use Ask Jeeves so this doesn’t concern me.

    1. Scroogled said on May 9, 2023 at 11:20 pm

      I haven’t used Ask Jeeves since 2001. It’s actually fairly good after testing it out today. It reminds me of the old Google, and it truly found what I was looking for. Bing and Google, on the other hand, was useless and returned unrelated results.

  4. Tom Hawack said on May 8, 2023 at 10:03 am

    Companies, like civilizations, follow this musical scheme : ADSR … Attack, Decay, Sustain and Release (the end, my friend, other partitions on their way).

    No Google here, nor Microsoft. Maybe am I unconsciously anticipating their ‘Release’ stage? There are valid alternatives, why shouldn’t we feel free and behave accordingly to find and use them? The sheep syndrome which affects a vast majority of us all.

  5. lurch said on May 8, 2023 at 4:07 am

    I’ve been using different web search engines since they became a thing (remember life before AltaVista?). I regularly compare search engines, and for me, Google still rules for quality of results. I can’t stand Google when it comes to privacy, but hey, that’s why it’s free.

    So I use StartPage, which is basically Google results run through a proxy, and which runs happily using a VPN with all scripts turned off and ads blocked. Same results, unGoogled. I’ve looked into StartPage, and am comfortable with their privacy policies.

  6. VioletMoon said on May 8, 2023 at 3:58 am

    Would you like to see these changes integrated into Google Search?

    For sure! Readers may want to hop on the gold mine and consider investing in GOOGL and make some money while talking about nothing.

    1. Alphabet’s advertising business is cyclical.

    2. AI is more of an opportunity than a threat.

    3. The valuation is fantastic.

    “Search engines allow users to interact with the internet directly instead of simply asking questions and getting answers in return. Google uses machine learning to optimize its results. And with decades of consumer search data to work with, it’s hard to see a new rival beating it at its own game, especially with much less data to work with.”

    Using ChatGPT makes everything phony as Holden Caulfield would say:

  7. yanta said on May 8, 2023 at 2:41 am

    Perhaps they should get rid of their blacklists, stop the massive censorship, provide all results and stop giving different results of the same search, and focus more on privacy instead of data collection and profiling users…. Google actually blocks me because I use a VPN. I end up in a captcha loop. I can’t say I’ve missed them.

    Even if they did address all their deficiencies and evil ways, the damage has been done. I don’t think I would ever trust google search, or any of the products for that matter, again.

  8. mikey mike said on May 8, 2023 at 12:25 am

    All a search engine needs to do is provide search results relative to the search string provided. Nothing more nothing less. AI Chat is just going to slow the process of finding what is needed.

    That being stated, if your going to add superlative fluff to a search engine interface make the fluff to be completely turned off.

  9. ECJ said on May 7, 2023 at 11:52 pm

    “…Google plans to make search more “personal” by integrating AI chat, discussions and video clips to its results.”

    I don’t use Google. However, if I did use Google, that would make me want to stop using Google.

  10. CloseAI said on May 7, 2023 at 11:19 pm

    Even with all of the annoying AI nonsense, Bing is now just as bad as Google in terms of results. They censor so much now that it’s almost worthless. Yandex is the only search engine that truly returned results like the old Bing and Google now.

  11. Dustyn said on May 7, 2023 at 10:37 pm

    Anyone remember back in the late 90s when Yahoo! was king of the search engines?

    1. Seeprime said on May 8, 2023 at 7:20 am

      Alta Vista came out outperforming them all. And then, along came Google. Here we are today with Google looking over its shoulder, in gear.

    2. ECJ said on May 7, 2023 at 11:44 pm

      Nope, Yahoo! sucked even back then. Now, Excite and Copernic on the other hand…

      1. ihavenoname said on May 8, 2023 at 1:57 am

        Copernic wasn’t a search engine.
        It was an app that integrated multiple search engines.

      2. 1337 said on May 8, 2023 at 1:02 am

        Excite was the shiznit back in the day. But by 2006 screwgle was the undisputed king after which its front wheels began to leave the tracks. Now its a burning train wreck at the bottom of an impossibly steep canyon. Eventually npc’s will figure it out.

    3. Cor Invictus said on May 7, 2023 at 11:32 pm

      “Anyone remember back in the late 90s when Yahoo! was king of the search engines?”

      I do – with a 33.6 modem and a 15″ Sony CRT – felt like a pro!

  12. Cor Invictus said on May 7, 2023 at 8:55 pm

    “Who masters those technologies will be the masters of the world” — Claus Schwab.

    Let them predators tear each other apart. Grab a pop-corn and watch the bloodshed.

  13. Tachy said on May 7, 2023 at 8:17 pm

    I long for the days when a search engine led me to what I wanted to find instead of what big tech wants to shove in my face.

  14. Matt said on May 7, 2023 at 8:06 pm

    I’m glad Google is finally being taken down. Evil company. They get what they deserve for the crap they pull. They ruined themselves with their toxic ideology that began in their workforce. The work shows for itself, they turned amazing products into barely functional crap. Good riddance.

    1. Yash said on May 8, 2023 at 12:36 pm

      Google had two golden eggs in Google search and Android and the way they’re run has brought their other products down, namely YouTube – that app and even website is just trash, and graveyard of other products.

      Still a positive for them was TikTok might get banned in US, but these AI changes have completely flipped the script. It has Android but that is going nowhere as long as Apple is around and now their search engine dominance is under threat. Good luck Google.

    2. Tom Hawack said on May 8, 2023 at 10:04 am

      Couldn’t more agree. You take the words right out of my keyboard.

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