Ubisoft goes solo: Another company to ditch E3 2023

Onur Demirkol
Mar 28, 2023

The gaming giant Ubisoft has decided not to attend E3 2023 but will host its own event in June to showcase all the upcoming titles.

Ubisoft initially announced its plans to attend E3 2023, just like the previous years. However, the company decided to "move in a different direction" and hold its own event named Ubisoft Forward Live on June 12 in Los Angeles.

"E3 has fostered unforgettable moments across the industry throughout the years. While we initially intended to have an official E3 presence, we've made the subsequent decision to move in a different direction and will be holding a Ubisoft Forward Live event on June 12 in Los Angeles. We look forward to sharing more details with our players very soon," a spokesperson told VGC.

Ubisoft is a French video game company founded in 1986 by the Guillemot family. The company has grown tremendously over the years and now has offices in 30 countries worldwide, being one of the major players in the video game industry. The company is known for producing popular franchises such as Assassin's Creed, Far Cry, and Tom Clancy's Rainbow Six, so their attendance was crucial.

After Nintendo and Xbox, Ubisoft has also decided to pass E3 2023. The company will "move in a different direction" and hold its own event.

First physical E3 in four years

This year's show is E3's first physical event in four years, but interestingly, none of the big companies announced whether they would attend the event. The company has also decided to hold a different strategy and reserve the first two days only for business, June 13 and 14. After that, the event will be open to consumer visitors.

"The full roster of exhibitors will be announced in the leadup to the expo, providing participating companies the opportunity to make their own individual announcements beforehand, E3's new organizer ReedPop said a while ago.

Only three months left for E3 2023, and we should have known at least a few names by now if not the full roster. After Ubisoft's decision and none of the big names making official announcements, a few questions must be answered. Recently, Xbox and Nintendo revealed that they wouldn't be a part of this year's event, and Ubisoft is the third to pass E3 2023. Instead of holding a live event last year, E3 canceled the 2022 show and started preparing for an in-person appearance. Now, some of the world's biggest gaming companies will miss the event two years in a row.


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