Ryan Reynolds' business acumen shines again with $1B company sale
T-Mobile announced its plans to acquire the famous actor Ryan Reynolds' budget-friendly mobile virtual network operator firm, Mint Mobile. Reynolds and T-Mobile's CEO, Mike Sievert, shot an entertaining video to officialize the process and let the fans know.
T-Mobile is not only acquiring Mint Mobile but its parent company, Ka'ena Corporation. The acquisition includes two other subsidiaries apart from Mint Mobile; the wireless service offering international calling options to communities across the country Ultra Mobile and wholesaler Plum.
The company will pay up to a maximum of $1.35 billion to complete the sale, split into 39$ cash and 61% stock. Both parties have agreed to close the deal, which is expected to be finalized later this year. However, the price may change according to Ka'ena's performance during certain periods.
T-Mobile is looking to use Mint's D2C marketing expertise to reach new customer segments and geographies. "The Mint and Ultra brands are complementary to the company's current prepaid service offerings Metro by T-Mobile, T-Mobile branded prepaid, and Connect by T-Mobile."
Ryan Reynolds saw the opportunity in 2019
Mint Mobile was founded back in 2015, but Ryan Reynolds joined the board of directors in 2019 after buying a 20-25% ownership stake. The company offers one of the cheapest services, and T-Mobile is willing to continue its $15 per month pricing option. Mint offers 4GB of high-speed 4G or 5G internet paired with unlimited text and talk. The acquisition includes all departments of Mint, including sales, marketing, and operations, which T-Mobile will use to continue its growth.
"Mint has built an incredibly successful digital direct-to-consumer business that continues to deliver?for customers on the Un-carrier's leading 5G?network. Now, we?are excited to use our scale and owners' economics to help supercharge it - and Ultra Mobile - into the future. Over the long term, we'll also benefit from applying the marketing formula Mint has become famous for across more parts of T-Mobile. We think customers are really going to win with a more competitive and expansive Mint and Ultra," said Mike Sievert.
Mint's founders David Glickman and Rizwan Kassim, will remain on board to manage the brands as a separate unit. On the other hand, Ryan Reynolds will also continue his creative role on behalf of Mint.
Apart from his roles in famous films like Deadpool, Ryan Reynolds is also known for successful business moves. In 2020, the actor sold Aviation Gin to Diageo for $610 million.
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Martin, I would appreciate that you do not censor this post, as it’s informative writing.
Onur, there is a misleading statement “[…] GIFs are animated images …”. No, obviously you don’t seem to have take much notice of what you were told back in March regarding; Graphics Interchange Format (GIF).
For example, https://www.ghacks.net/2023/03/31/whats-gif-explanation-and-how-to-use-it/#comment-4562919 (if you had read my replies within that thread, you might have learnt something useful). I even mentioned, “GIF intrinsically supports animated images (GIF89a)”.
You linked to said article, [Related: …] within this article, but have somehow failed to take onboard what support you were given by several more knowledgeable people.
If you used AI to help write this article, it has failed miserably.
EMRE ÇITAK posts are useless because they are fraught with inaccuracies and are irrelevant.
AI is stupid, and it will not get any better if we really know how this all works. Prove me wrong.. https://www.youtube.com/watch?v=4IYl1sTIOHI
Martin, [#comment-4569908] is only meant to be in: [https://www.ghacks.net/2023/07/09/how-to-send-gifs-on-iphone-two-different-ways/]. Whereas it appears duplicated in several recent random low-quality non relevant articles.
Obviously it [#comment-4569908] was posted: 9 July 2023. Long before this thread even existed… your database is falling over. Those comments are supposed to have unique ID values. It shouldn’t be possible to duplicate the post ID, if the database had referential integrity.
Don’t tell me!
Ghacks wants the state to step in for STATE-MANDATED associations to save jobs!!!
Bring in the dictatorship!!!
And screw Rreedom of Association – too radical for Ghacks maybe
GateKeeper ?
That’s called “appointing” businesses to do the state’s dirty work!!!!!
But the article says itself that those appointed were not happy – implying they had not choice!!!!!!
Rreedom of Association is one of our most important rights. Some people think it’s Freedom, but no, I say Rreedom is far more important. There are many STATE-MANDATED associations that save jobs, that’s right MANDATED. I can’t name any of them, but rest assured they are bad, because saving jobs are bad, and people having jobs leads to dictatorship!!! Anyone who disagrees is too radical for Ghacks maybe, because I’m not sure.
@The Dark Lady,
@KeZa,
@Database failure,
@Howard Pearce,
@Howard Allan Pearce,
Note: I replaced the quoted URI scheme: https:// with “>>” and posted.
The current ghacks.net is owned by “Softonic International S.A.” (sold by Martin in October 2019), and due to the fate of M&A, ghacks.net has changed in quality.
>> ghacks.net/2023/09/02/microsoft-is-removing-wordpad-from-windows/#comment-4573130
Many Authors of bloggers and advertisers certified by Softonic have joined the site, and the site is full of articles aimed at advertising and clickbait.
>> ghacks.net/2023/08/31/in-windows-11-the-line-between-legitimate-and-adware-becomes-increasingly-blurred/#comment-4573117
As it stands, except for articles by Martin Brinkmann, Mike Turcotte, and Ashwin, they are low quality, unhelpful, and even vicious. It is better not to read those articles.
How to display only articles by a specific author:
Added line to My filters in uBlock Origin: ghacks.net##.hentry,.home-posts,.home-category-post:not(:has-text(/Martin Brinkmann|Mike Turcotte|Ashwin/))
>> ghacks.net/2023/09/01/windows-11-development-overview-of-the-august-2023-changes/#comment-4573033
By the way, if you use an RSS reader, you can track exactly where your comments are (I’m an iPad user, so I use “Feedly Classic”, but for Windows I prefer the desktop app “RSS Guard”).
RSS Guard: Feed reader which supports RSS/ATOM/JSON and many web-based feed services.
>> github.com/martinrotter/rssguard#readme
We all live in digital surveillance glass houses under scrutiny of evil people because of people like Musk. It’s only fair that he takes his turn.
“Operating systems will be required to let the user choose the browser, virtual assistant and search engine of their choice. Microsoft cannot force users to use Bing or Edge. Apple will have to open up its iOS operating system to allow third-party app stores, aka allow sideloading of apps. Google, on the other hand, will need to provide users with the ability to uninstall preloaded apps (bloatware) from Android devices. Online services will need to allow users to unsubscribe from their platform easily. Gatekeepers need to provide interoperability with third-parties that offer similar services.”
Wonderful ! Let’s hope they’ll comply with that law more than they are doing with the GDPR.
No, they didn’t lmao.
https://twitter.com/vxunderground/status/1706523877478670542
What does this article about Musk/Tesla have to do with computing, devices, phones?
More irelevant filler.
yeah sure… they are always the victims and it is only against them ????
Believe them 100% and never question anything. This lawsuit sounds like the type you heard when people were eating batteries.