Google won't read Gmail emails anymore for advertisement

Martin Brinkmann
Jun 23, 2017
Updated • Jun 26, 2017
Email, Gmail
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36

According to a new blog post on Google's blog, Google will soon stop scanning emails on its Gmail email service for advertisement purposes.

Gmail scans user emails on Gmail for a variety of purposes. These include to make sure that they don't contain spam or malware, but also to use the information for advertising purposes.

Privacy advocates have criticized Google for the practice, and Microsoft never failed to mention the fact and even used it in the company's infamous Scroogled advertisement campaign.

Google uses the information that it gains from the scans, and information that it has about the user from other sources, to display targeted advertisement to the user.

gmail read emails advertisement

Google states that in Gmail's Terms of Service:

Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored.

Google's Diane Greene, SVP Google Cloud, announced the change in a new blog post on the official Google blog on June 23, 2017.

G Suite’s Gmail is already not used as input for ads personalization, and Google has decided to follow suit later this year in our free consumer Gmail service. Consumer Gmail content will not be used or scanned for any ads personalization after this change. This decision brings Gmail ads in line with how we personalize ads for other Google products

The decision was not made by Google's ad division, but by the company's Cloud division. The rationale behind the decision is that Google's Cloud division believes that organizations may not use Google's services because of the privacy implications that go along with scanning emails for advertisement purposes.

Google's G Suite never displayed email scanning advertisement to users of the service, but Google believes that company decision makers may still have been confused by it.

The outcome is positive for users of the free Gmail service: Google plans to stop scanning Gmail emails for advertisement purposes.

This does not mean that the free Gmail won't show advertisement. The ad selection process however will use other available sources of information to display ads to users on Gmail, for instance from searches or from YouTube activity.

Google is playing catch-up to Amazon and Microsoft when it comes to Enterprise cloud services. Revenue of the company's cloud division is on the rise; G Suite has more than 3 million users as of June 2017, and usage has doubled in the past year among large business customers according to the announcement.

Now You: What's your take on the announcement?

 

 

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Google won't read Gmail emails anymore for advertisement
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Google won't read Gmail emails anymore for advertisement
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According to a new blog post on Google's blog, Google will soon stop scanning emails on its Gmail email service for advertisement purposes.
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Comments

  1. JMGG said on January 19, 2012 at 8:25 am
    Reply

    You said that Outlook isn’t your main email client, so which is your main one?

    1. BalaC said on January 19, 2012 at 9:42 am
      Reply

      I think its thunderbird

    2. Martin Brinkmann said on January 19, 2012 at 10:15 am
      Reply

      It is Mozilla Thunderbird.

  2. Salaam said on September 24, 2012 at 9:52 pm
    Reply

    Awesome! This actually solved my problem… what a stupid bug.

  3. Claud said on December 19, 2012 at 2:08 am
    Reply

    If this is the same bug that I’ve encountered, there may be another fix: (1) hover over open Outlook item in Taskbar, cursor up to hover over Outlook window item, and right-click; (2) this should give you Restore / Move / Size / Minimize / Maximize — choose Move or Size; (3) use your cursor keys, going arbitrarily N/S/E/W, to try to move or size the Outlook window back into view. Basically, the app behaves as though it were open in a 0x0 window, or at a location that’s offscreen, and this will frequently work to resize and/or move the window. Don’t forget to close while resized/moved, so that Outlook remembers the size/position for next time.

    1. Lynda said on February 12, 2013 at 3:37 pm
      Reply

      THANK YOU Claude!!! I could get the main window to launch but could not get any other message window to show on the desktop. You are my hero!!!!

    2. Chad said on November 20, 2018 at 4:24 pm
      Reply

      Solved my issue! 6 years later and this is still problem…

    3. Ivan X said on January 21, 2021 at 4:50 pm
      Reply

      Fantastic. Thank you. Size did the trick.

  4. Andrew said on October 26, 2013 at 7:06 am
    Reply

    This solved my Outlook problem, too. Thank you. :)

  5. Charles said on December 7, 2013 at 7:23 pm
    Reply

    Thank you so much, this started happening to me today and was causing big problems. You are a life saver, I hope I can help you in some way some day.

  6. garth said on November 7, 2014 at 7:13 pm
    Reply

    You are a god – thank you!

  7. Faisal said on February 9, 2015 at 10:09 am
    Reply

    thanks a lot…. work like charm.. :-)

  8. Simon said on March 24, 2015 at 11:36 pm
    Reply

    Yah…thanks Claude. I’ve been having the same problem and tried all the suggestions…your solution was the answer. It had resized itself to a 0/0 box. Cheers

  9. Olu said on April 14, 2015 at 1:35 pm
    Reply

    Excellent post. This had me baffled even trying to accurately describe the problem. This fixed it for me.
    Thank you

  10. Coenig said on July 23, 2015 at 7:36 am
    Reply

    Thanks a lot for the article. Don’t know why it happenend, don’t know how it got fixed, but it was really annoying and now it works :-)

  11. Fali said on January 20, 2016 at 4:19 pm
    Reply

    Thanks a lot. I was facing this issue from past 3 week. I tried everything but no resolution. The issue was happening intermittently and mainly when I was changing the display of screen ( as i use 2 monitors). The only option i had was to do system restore. But thanks to you.

    1. MIki said on January 10, 2019 at 11:54 am
      Reply

      I’ve been tried to sole this problem for 12hours. Your comment about changing the display of screen helped me a lot!! Thanks!!

  12. Christina said on January 20, 2016 at 6:14 pm
    Reply

    Thank you…don’t know why this happened but your instructions helped me fix it. Running Windows 10 and office pro 2007

  13. Oz said on July 22, 2016 at 3:20 pm
    Reply

    Great tip! Thanks!

  14. Tracy said on September 1, 2016 at 4:48 pm
    Reply

    Worked for me, too – thank you!!!

  15. shawn said on September 9, 2016 at 10:25 am
    Reply

    It’s Worked for me, too
    thank you very much!

  16. Jari said on October 31, 2016 at 11:53 am
    Reply

    I had a similar issue with Outlook 2013 on Windows 10 and this helped me to fix it. Thank you very much!

  17. Michel H said on November 30, 2016 at 11:08 pm
    Reply

    Thank you so much. Solved!
    Considering you published this in 2012, incredible not been debugged by Microsoft.
    Thank you again. M

  18. Ziad Bitar said on January 9, 2017 at 2:00 am
    Reply

    This problem was faced by only one user logging to TS 2008 r2 using outlook 2010.The issue was resolved.

    Thanks.

  19. Anonymous said on February 15, 2017 at 5:24 pm
    Reply

    Great tip. Thank you!!!! If it helps, I had to use the Control Key and the arrow keys at the same time to bring my window back into view. Worked like a charm.

  20. Rochelle said on March 6, 2017 at 11:59 am
    Reply

    Thank you, this worked !!!!

  21. anom1234 said on May 20, 2018 at 11:20 pm
    Reply

    Man, you are a fucking god. Thanks a lot, what an annoying bug!!

  22. JC said on October 12, 2020 at 2:14 pm
    Reply

    Awesome, this post solved the issue. Many thanks!

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