Windows 10 felt in many regards like an operating system that was not ready for release back when Microsoft released it. This was the case for the new system browser Microsoft Edge as well, as it lacked a lot of features.
While it was highly optimized, it felt like a browsing shell more than a full browser in many regards. Microsoft worked on improving Edge, and it did so over time by introducing new functionality such as browser extensions.
Still, a first impression is usually one that lasts, and that is probably one reason why the vast majority of users on Windows 10 have switched over to Firefox, Chrome, Opera, Vivaldi or any of the other third-party browsers.
So how does Microsoft get people to give Edge another chance? Ads was the answer apparently, as users have started to see taskbar advertisement on Windows 10 like the one spotted by Brad Chacos below.
These ads appear over the Edge icon in the Windows 10 taskbar, even when Edge is not open. They do appear only when Edge is not the default system browser but that covers the majority of Windows 10 systems.
Since it advertises Microsoft Edge and Microsoft Rewards, it is possible that the campaign is reserved to the United States. The reason for this is simple: Microsoft Rewards are only available in the US right now.
This is not the only ad that promotes Microsoft Edge that users may see however. Microsoft is pushing ads in the Action Center as well stating that Chrome is draining battery fast and that switching to Edge would better the situation.
Both ads have some use for users and try to promote a feature of Microsoft Edge or Microsoft that may be beneficial to users.
One could argue that this is a good thing, and it probably would not get such a bad reception if Microsoft would provide clear and concise options to turn of these after they appear once.
The main issue that many Windows 10 users may have with these ads is however that is seems impossible to get rid of those advertisements once and for all.
Changes to custom user settings do one thing more than anything else: they irritate users. I cannot say how many users are enticed by the ads to switch to Microsoft Edge or at least give it another try.
For now, the only 100% way of making sure you don't get these ads seems to be to start using Edge.
Now You: What's your take on Microsoft Edge?
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Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.