How to turn off Windows 10 Start Menu Ads

If you are using the default start menu of Windows 10 you may have noticed that ads may be displayed in it from time to time.
The ads are displayed in the same location that recently added apps are shown in (if there are any) and highlight Windows Store apps for now.
Microsoft calls them suggestions but that seems to be just a friendly word for advertisement these days.
Note: These suggestions have appeared on recent Insider builds but not (yet) on Stable versions of Windows 10. It is probably only a matter of time though before suggestions appear on stable versions as well.
A click on the suggested application opens its Windows Store page where you can download it or look up additional information about it.
Since you only see its name in the start menu, it may sometimes be difficult to tell right away what kind of app or game it is let alone why it was suggested to you.
It is easy enough to disable these suggestions in the Start Menu, even without installing a third-party alternative such as Classic Shell which offers many advantages over the built-in Start Menu.
Here is what you need to do:
- Tap on the Windows-key and select Settings from the Start Menu. If you don't find Settings listed there, type Settings and hit enter.
- This should open the Settings app of the Windows 10 operating system.
- Navigate to Personalization > Start.
- There you find the preference "Occasionally show suggestions in Start".
- Flip the switch to off.
When you return to the start menu the suggested listing should have been removed from it.
If you run a stable version of Windows 10 and see suggested items in the start menu suddenly, you will find the option to turn it off in the Settings. Microsoft could decide not to push it to stable systems though, that is an option I guess.
Update: You may disable application suggestions -- read ads for apps -- in the Windows 10 Start Menu in the following way as well:
Right-click on the suggested app. This displays a context menu with options to disable the current suggestion only so that it is not shown anymore, or to turn off all suggestions.
A click on the second option opens the Start settings where you may turn off suggestions by toggling "occasionally show suggestions in Start" so that its new status is off.
Now Read: Turn off lock screen ads in Windows 10


What mental age of reader are you targeting with the first sentence? 10?
Why not write an article on how to *avoid* upgrading from W10 to W11. Analogous to those like me who avoided upgrading from 7 to 10 for as long as possible.
If your paymaster Microsoft permits it, of course.
5. Rufus
6. Ventoy
PS. I hate reading these “SEO optimized” articles.
I used Rufus to create an installer for a 6th gen intel i5 that had MBR. It upgraded using Setup. No issues except for Win 11 always prompting me to replace my local account. Still using Win 10 Pro on all my other PCs to avoid the bullying.
bit pointless to upgrade for the sake of upgrading as you never know when you’ll get locked out because ms might suddenly not provide updates to unsupported systems.
ps…. time travelling?
written. Jan 15, 2023
Updated • Jan 13, 2023
This happens when you schedule a post in WordPress and update it before setting the publication date.
Anyone willing to downgrade to this awful OS must like inflicting themselves with harm.
I have become convinced now that anybody who has no qualms with using Windows 11/10 must fit into one of the following brackets:
1) Too young to remember a time before W10 and W11 (doesn’t know better)
2) Wants to play the latest games on their PC above anything else (or deeply needs some software which already dropped W7 support)
3) Doesn’t know too much about how computers work, worried that they’d be absolutely lost and in trouble without the “”latest security””
4) Microsoft apologist that tries to justify that the latest “features” and “changes” are actually a good thing, that improve Windows
5) Uses their computer to do a bare minimum of like 3 different things, browse web, check emails, etc, so really doesn’t fuss
Obviously that doesn’t cover everyone, there’s also the category that:
6) Actually liked W7 more than 10, and held out as long as possible before switching, begrudgingly uses 10 now
Have I missed any group off this list?
You have missed in this group just about any professional user that uses business software like CAD programs or ERP Programs which are 99% of all professional users from this list.
Linux doesn’t help anyone who is not a linux kid and apple is just a fancy facebook machine.
Microsoft has removed KB5029351 update
only from windows update though
KB5029351 is still available from the ms update catalog site
1. This update is labaled as PREVIEW if it causes issues to unintelligent people, then they shouldn’t have allowed Preview updates ot install.
2. I have installed it in a 11 years old computer, and no problems at all.
3. Making a big drama over a bluescreen for an updated labeled as preview is ridiculous.
This is probably another BS internet drama where people ran programs and scripts that modified the registry until they broke Windows, just for removing stuff that they weren’t even using just for the sake of it.
Maybe people should stop playing geeks and actually either use Windows 10 or Windows 11, but don’t try to modify things just for the sake of it.
Sometimes removing or stopping things (like defender is a perfect example) only need intelligence, not scripts or 3rd party programs that might mess with windows.
Windows 11 was a pointless release, it was just created because some of the Windows team wanted to boost sales with some sort of new and improved Windows 10. Instead, Microsoft cannot support one version well let alone two.
Windows 11 is the worst ugly shame by Microsoft ever. They should release with every new W11 version a complete free version of Starallback inside just to make this sh** OS functionally again.
motherboard maker MSI has recently released a statement regarding the “unsupported processor” blue screen error for their boards using Intel 600/700 series chipsets & to avoid the KB5029351 Win11 update:
https://www.msi.com/news/detail/MSI-On–UNSUPPORTED-PROCESSOR–Error-Message-of-Windows-11-Update-KB5029351-Preview-142215
check out the following recent articles:
Neowin – Microsoft puts little blame on its Windows update after UNSUPPORTED PROCESSOR BSOD bug:
https://www.neowin.net/news/microsoft-puts-little-blame-on-its-windows-update-after-unsupported-processor-bsod-bug/
BleepingComputer – Microsoft blames ‘unsupported processor’ blue screens on OEM vendors:
https://www.bleepingcomputer.com/news/microsoft/microsoft-blames-unsupported-processor-blue-screens-on-oem-vendors/
While there may be changes or updates to the Windows 10 Store for Business and Education in the future, it is premature to conclude that it will be discontinued based solely on rumors.
My advice, I left win 15 years ago. Now I’m a happy linux user (linuxmint) but there is Centos, Fedora, Ubuntu depending on your needs.
motherboard maker MSI has recently released new BIOS/firmware updates for their Intel 600 & 700 series motherboards to fix the “UNSUPPORTED_PROCESSOR” problem (Sept. 6):
https://www.msi.com/news/detail/Updated-BIOS-fixes-Error-Message–UNSUPPORTED-PROCESSOR–caused-BSOD-on-MSI-s-Intel-700-and-600-Series-Motherboards-142277
I try to disable the Diagnostics Tracking Service (Connected Devices Platform User Services) but it wont let me disable it, any help will be greatly appreciated.
Tank you for your help