Intel reportedly abandons "Core i" name

Martin Brinkmann
May 2, 2023

Intel's upcoming processor generation Meteor Lake will like appear under a new naming scheme. Intel's head of communications, Bernard Fernandes, confirmed on Twitter that the company will make brand changes after rumors about name changes started to make the rounds.

Fernandes published the following message on Twitter: "Yes, we are making brand changes as we’re at an inflection point in our client roadmap in preparation for the upcoming launch of our #MeteorLake processors. We will provide more details regarding these exciting changes in the coming weeks!".

A new entry at the Ashes of Singularity benchmark website was at the center of the rumor. The benchmark listed a Core Ultra 5 1003. The entry was removed later on, but it is still available on the Videocardz website.

While it is not uncommon for Intel to use different names for engineering samples and for users of the benchmark to modify CPU names, Fernandes message on Twitter gives the new name some weight.

Twitter user Bionic Squash, usually well informed when it comes to Intel, noted on Twitter that not all of Intel's upcoming SKUs would get the ultra naming, and that some would be released as Core x 1xxx. In other words, the iconic i-part of the processor's name would be dropped by Intel.

He said: "Note: not every SKU gets the "Ultra" naming, Refresh stuff like RPL-R U will be Intel Core x 1xxx".

The new Meteor Lake processors would get the Ultra branding, while refresh processors will get the Intel Core branding, but without the "i-part".

Intel Core Ultra 5, Ultra 7 and Ultra 9 processors based on Meteor Lake's architecture have been confirmed. Intel has not revealed yet whether Intel Core Ultra 3 processors will also be released by the company. The refresh will go under the names Core 3, Core 5, Core 7 and Core 9 respectively.

The launch of Intel's Nehalem architecture in 2008 marked the launch of the first Intel Core i5 and i7 processors. They replaced older Core architecture processors and were the first built on the 45nm process.

Intel plans to make announcements regarding the brand changes in the near future.

Intel reportedly abandons "Core i" name
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Intel reportedly abandons "Core i" name
Intel's upcoming processor generation Meteor Lake will like appear under a new naming scheme.
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  1. Seeprime said on May 2, 2023 at 10:09 pm

    My laptop has a Core i3. It runs Windows 11 as well as it ran 10. Nothing is sluggish. Your machine might need a bit of attention, or a faster SSD. I did replace the original SSD with a 1TB Samsung, for $69, that more than doubled the drives data transfer rate.

    1. John G. said on May 2, 2023 at 11:16 pm

      @Seeprime, it’s my cousin’s machine not mine. I didn’t ask about the hard drive, however he used W10 and when he upgraded last weekend to W11 the slow down was really noticeable according to his words. I don’t know the culprit however his machine intel i3 is slower with W11 than with W10 (now he is using W10 again with clean installation, all fine again). Every computer is a world itself.

  2. Someone said on May 2, 2023 at 6:05 pm

    I’m an AMD guy, and I used a lot of x64 and athlon cpus in past. IMO Intel had always an high-end
    profile, especially after the i5 series, but nowdays AMD is compared close to intel.

  3. John G. said on May 2, 2023 at 5:04 pm

    > “The refresh will go under the names Core 3, Core 5, Core 7 and Core 9 respectively.”

    Actually the Intel i3 is nearly useless under W11. Also the actually Intel i5 has certain issues under heavy tasks and intense I/O workload. My cousin has an i5 with x4 cores and the experience with W11 is not as good as expected, mainly considering that my AMD Athlon Silver with Ubuntu works better with less power and only x2 cores. I didn’t noticed until my own cousin told me that my laptop worked better at the same tasks. I wanted to install again W11 over Ubuntu to test the speed in fair comparison but I had too many things to do at to give it a test.

    Intel should make a good effort to retire the i3 and the i5, centering its efforts in i7 and i9. By the way there are dozens of types of i3 and i5, absolutely madness to tell here all of them. AMD is easier to understand and to know what are you using and obvious what are new and old.

    1. basingstoke said on May 3, 2023 at 10:15 am

      retiring i3 and i5 is foolish. Nothing wrong with them

      1. John G. said on May 3, 2023 at 1:57 pm

        @basingstoke, there is no reason to maintain i3 but the money factor they gain selling the basic CPU for basic computers that will never run optimized at all. And about the i5 I was talking about the old ones, those that were a fiasco with the performance always lower than expected. None of my friends that have an i7 have told me they need an i9, however there are some of my friends that have an i5 regretful about haven’t buy an i7 directly. That’s the difference, and I say more, my aunt had an i3 and she jumped directly to i7 not i5, because the difference was only 95€. ;/

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