Telegram founder says Apple forced them to remove animated Telemoji from the messaging app

Aug 14, 2022

A couple of days ago, Telegram's founder Pavel Durov shared a message on his channel claiming that Apple had deliberately delayed a revolutionary update for the instant messaging app. The version in question was reportedly stuck in review for 2 weeks.

Telegram founder says Apple forced them to remove animated Telemoji from the messaging app

This isn't the first time Durov has voiced concerns against the company. This time, he pointed out that if one of the most popular apps was receiving such treatment, it may be even more difficult for indie developers. That is a valid point, since Apple doesn't exactly have an impressive record when it comes to treating developers fairly, notably the recent changes to its policies to remove apps with low usage.

Soon after Durov posted the message, several articles popped up across blogs highlighting the issue. You can call it good marketing or bad press, but Apple didn't want any part of this. The Cupertino company approved the version the next day, and the app update was available for users. But there is more to it than meets the eye.

So, what was this revolutionary update that would change how people express themselves in messaging? Telemoji, aka an animated version of emojis in Telegram. The messaging service wanted to replace the static emojis with higher quality vector animated versions. Here is a short-animated demo of what the Telemojis look like, you can find the full video demo here.

telegram telemoji animated demo

But, that is not going to happen, at least not yet, because Apple told Telegram not to use the emojis. That was the reason why it had not approved the updated. Why is that? An official explanation has not been given, but it is likely because the original emojis were designed by Apple. It is possible that the tech giant didn't want Telegram to modify its creation, and use it in its app. That is fair in my opinion.

Apple tells Telegram not to use Telemoji in its app

Durov has termed this as a puzzling move by Apple, and claims that Telemoji would have enriched the messaging ecosystem. He also said that Telegram is working on making the emoji more unique, which probably means the emojis are being completely redesigned.

That said, Durov and Telegram have another reason to be mad at apple. With Telegram Premium offering a paid subscription for users, it has to cough up 30% of its earnings (for transactions made via the App Store) to Apple. The latest update for the messaging app brings custom emojis, these aren't free though. It allows users to create custom emoji packs and upload them to the platform. Premium users will initially get 10 custom emoji packs with access to over 500 emojis.

The Telegram update for iOS brings a new sticker panel, with tabs for stickers, GIF and Emojis. It adds a new privacy setting that is exclusive for Premium users, the option allows users to restrict who is allowed to send voice messages to them. Users can now gift Telegram Premium subscriptions to others.

Telegram may claim that Telemoji is unique. Is it though? Microsoft Teams and Discord have animated emoji too. I will admit however that the Telemojis look much better than those in the other two. I'm not really convinced that animated emojis are the next big thing in messaging, because stickers, animated stickers and GIFs have been around for a long time, and are not locked behind a paywall.

Telegram founder says Apple forced them to remove animated Telemoji from the messaging app
Article Name
Telegram founder says Apple forced them to remove animated Telemoji from the messaging app
Telegram had to remove animated Telemoji from the messaging app, because Apple told them not to use the emojis.
Ghacks Technology News

Tutorials & Tips

Previous Post: «
Next Post: «


  1. bruh said on August 18, 2023 at 1:25 pm

    Uhh, this has already been possible – I am not sure how but remember my brother telling me about it. I’m not a whatsapp user so not sure of the specifics, but something about sending the image as a file and somehow bypassing the default compression settings that are applied to inbound photos.

    He has also used this to share movies to whatsapp groups, and files 1Gb+.

    Like I said, I never used whatsapp, but I know 100% this isn’t a “brand new feature”, my brother literally showed me him doing it, like… 5 months ago?

  2. 💥 said on August 18, 2023 at 3:55 pm

    Martin, what happened to those: 12 Comments ( Is there a specific justifiable reason why they were deleted?

    Hmm, it looks like the gHacks website database is faulty, and not populating threads with their relevant cosponsoring posts.

  3. 45 RPM said on August 19, 2023 at 6:29 pm

    The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk that it’s about to be deleted from my ‘daily reads’.

    It’s really like “Press Release as re-written by some d*ck for clicks…poorly.” And the subjects are laughable. Can’t wait for “How to search for files on Windows”.

    1. owl said on August 20, 2023 at 12:51 am

      > The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk…

      Sadly, I have to agree.

      Only Martin and Ashwin are worth subscribing to.
      Especially Emre Çitak and Shaun are the worst ones.

      If intended “Clickbait”, it would mark the end of Ghacks Technology News.
      Ghacks doesn’t need crappy clickbaits. Clearly separate articles from newer authors (perhaps AIs and external sales person or external advertising man) as just “Advertisements”!

      We, the subscribers of Ghacks, urge Martin to make a decision.

  4. chessandonions said on August 20, 2023 at 12:40 am

    because nevermore wants to “monetize” on every aspect of human life…

  5. Frank Rizzo said on August 20, 2023 at 11:52 pm

    “Threads” is like the Walmart of Social Media.

  6. Ashray said on August 21, 2023 at 4:06 pm

    How hard can it be to clone a twitter version of that as well? They’re slow.

  7. Paul(us) said on August 21, 2023 at 5:16 pm

    Yes, why not mention how large the HD files can be?
    Why, not mention what version of WhatsApp is needed?
    These omissions make the article feel so bare. If not complete.

    1. Paul(us) said on August 21, 2023 at 5:18 pm

      Sorry posted on the wrong page.

  8. Marc said on August 21, 2023 at 6:00 pm

    such a long article for such a simple matter. Worthless article ! waste of time

  9. plusminus_ said on August 21, 2023 at 7:54 pm

    I already do this by attaching them via the ‘Document’ option.

  10. John G. said on August 21, 2023 at 11:43 pm

    I don’t know what’s going on here at Ghacks but it’s obvious that something is broken, comments are being mixed whatever the article, I am unable to find some of my later posts neither. :S

  11. Tom Hawack said on August 23, 2023 at 2:28 pm

    Quoting the article,
    “As users gain popularity, the value of their tokens may increase, allowing investors to reap rewards.”

    Besides, beyond the thrill and privacy risks or not, the point is to know how you gain popularity, be it on social sites as everywhere in life. Is it by being authentic, by remaining faithful to ourselves or is it to have this particular skill which is to understand what a majority likes, just like politicians, those who’d deny to the maximum extent compatible with their ideological partnership, in order to grab as many of the voters they can?

    I see the very concept of this as unhealthy, propagating what is already an increasing flaw : the quest for fame. I won’t be the only one to count himself out, definitely.

    1. Tom Hawack said on August 23, 2023 at 2:34 pm

      @John G. is right : my comment was posted on [] and it appears there but as well here at []

      This has been lasting for several days. Fix it or at least provide some explanations if you don’t mind.

  12. Tom said on August 24, 2023 at 11:53 am

    > Google Chrome is following in Safari’s footsteps by introducing a new feature that allows users to move the Chrome address bar to the bottom of the screen, enhancing user accessibility and interaction.

    Firefox did this long before Safari.

  13. Mavoy said on September 16, 2023 at 2:17 pm

    Basically they’ll do anything except fair royalties.

Leave a Reply

Check the box to consent to your data being stored in line with the guidelines set out in our privacy policy

We love comments and welcome thoughtful and civilized discussion. Rudeness and personal attacks will not be tolerated. Please stay on-topic.
Please note that your comment may not appear immediately after you post it.