Facebook introduced a new form of advertisement recently on the site. While it is not enabled for all users yet, it is enabled for you if you have noticed auto-playing videos in your feed recently.
According to Facebook, videos from individuals, some pages, and Summit Entertainment's content for Divergent start to auto-play on the site at this point in time.
While the videos do not use sound to annoy the hell out of you -- thanks very much Mark -- it is probably something that you do not really like a lot as it can be quite distracting.
Yes, you can scroll by and the videos will stop to play when you, but why keep up with it in first place if there is a way to disable the videos?
So, this guide provides you with all the details you need to turn off auto-playing videos on Facebook.
Turn off video ads on Facebook
If you are using Facebook in a desktop browser, you can turn off the videos in the following way:
That's all you have to do on the desktop to disable the auto-playing video ads.
If you are using the mobile version of Facebook, you need to disable the ads in the following way. Please note that this is based on the stable Android version, and that versions for other mobile operating systems may differ.
It is not clear why there is no option to disable the automatic playback of videos completely on the mobile version. (via Caschy)
Update: The most recent Android app version of Facebook has an option to turn Video Auto-play off completely.
Advertising revenue is falling fast across the Internet, and independently-run sites like Ghacks are hit hardest by it. The advertising model in its current form is coming to an end, and we have to find other ways to continue operating this site.
We are committed to keeping our content free and independent, which means no paywalls, no sponsored posts, no annoying ad formats or subscription fees.
If you like our content, and would like to help, please consider making a contribution:
Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.