Bing integrates New Britannica Encyclopedia information in search

Martin Brinkmann
Jun 8, 2012
Updated • Dec 10, 2012
Microsoft, Search
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Search engines are moving away from being a catalog of weighted websites to a service that goes beyond just that big time. Google for instance launched Knowledge Graph which is displaying information about important people, places or facts right on the search result's page. And my favorite search engine of them all, DuckDuckgo, displays zero-click information taken from Wikipedia and other sources on top of the search results. Unlike on Google, DuckDuckGo users can disable the feature should they not want to make use of it.

Bing too started to integrate information in its last redesign, and this apparently has just been the beginning. Yesterday the Bing Team announced that it has entered a partnership with Encyclopedia Britannica to bring encyclopedic information to the Bing search results.

Unlike on Google, where the information are displayed in a separate sidebar, the information on Bing are integrated into the search results. What's even more note worthy is that they do not necessarily appear as the top result or even above that result.

bing encyclopedia britannica

As you can see in the example above, the Britannica information are not displayed in the top spot or even the first four spots. The first entry is a Wikipedia page followed by links to Bing Image search, a related website, another Wikipedia page about another Dante, Bing News, and then finally the integrated information.

What's even more interesting in this regard are the links beneath the title and url. They link not only to the Britannica website, but also to Wikipedia, Freebase and Qwiki.A click on one of the links opens the selected site in the same browser tab.

Beneath that is an image depicting the person, item or location, one or two sentences with additional information, and two facts about the search term.

bing search

Including Encyclopedia Britannica information in the search results can be seen as a big step for Bing, as it is now again offering a service that Google is not offering to its users. Some Bing users may also like the fact that they now have links to multiple encyclopedias that they can check for information.

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Comments

  1. Some Dude said on March 19, 2023 at 11:42 am
    Reply

    Are these articles AI generated?

    Now the duplicates are more obvious.

    1. boris said on March 19, 2023 at 11:48 pm
      Reply

      This is below AI generated crap. It is copy of Microsoft Help website article without any relevant supporting text. Anyway you can find this information on many pages.

  2. Paul(us) said on March 20, 2023 at 1:32 am
    Reply

    Yes, but why post the exact same article under a different title twice on the same day (19 march 2023), by two different writers?
    1.) Excel Keyboard Shortcuts by Trevor Monteiro.
    2.) 70+ Excel Keyboard Shortcuts for Windows by Priyanka Monteiro

    Why oh why?

    1. Clairvaux said on September 6, 2023 at 11:30 am
      Reply

      Yeah. Tell me more about “Priyanka Monteiro”. I’m dying to know. Indian-Portuguese bot ?

  3. John G. said on August 18, 2023 at 4:36 pm
    Reply

    Probably they will announce that the taskbar will be placed at top, right or left, at your will.

    Special event by they is a special crap for us.

  4. yanta said on August 18, 2023 at 11:59 pm
    Reply

    If it’s Microsoft, don’t buy it.
    Better brands at better prices elsewhere.

  5. John G. said on August 20, 2023 at 4:22 am
    Reply

    All new articles have zero count comments. :S

  6. Anonymous said on September 5, 2023 at 7:48 am
    Reply

    WTF? So, If I add one photo to 5 albums, will it count 5x on my storage?
    It does not make any sense… on google photos, we can add photo to multiple albums, and it does not generate any additional space usage

    I have O365 until end of this year, mostly for onedrive and probably will jump into google one

  7. St Albans Digital Printing Inc said on September 5, 2023 at 11:53 am
    Reply

    Photo storage must be kept free because customers chose gadgets just for photos and photos only.

  8. Anonymous said on September 5, 2023 at 12:47 pm
    Reply

    What a nonsense. Does it mean that albums are de facto folders with copies of our pictures?

    1. GG said on September 6, 2023 at 8:24 am
      Reply

      Sounds exactly like the poor coding Microsoft is known for in non-critical areas i.e. non Windows Core/Office Core.

      I imagine a manager gave an employee the task to create the album feature with hardly any time so they just copied the folder feature with some cosmetic changes.

      And now that they discovered what poor management results in do they go back and do the album feature properly?

      Nope, just charge the customer twice.

      Sounds like a go-getter that needs to be promoted for increasing sales and managing underlings “efficiently”, said the next layer of middle management.

  9. d3x said on September 5, 2023 at 7:33 pm
    Reply

    When will those comments get fixed? Was every editor here replaced by AI and no one even works on this site?

  10. Scroogled said on September 5, 2023 at 10:47 pm
    Reply

    Instead of a software company, Microsoft is now a fraud company.

  11. ard said on September 7, 2023 at 4:59 pm
    Reply

    For me this is proof that Microsoft has a back-door option into all accounts in their cloud.
    quote “…… as the MSA key allowed the hacker group access to virtually any cloud account at Microsoft…..”
    unquote

    so this MSA key which is available to MS officers can give access to all accounts in MS cloud.This is the backdoor that MS has into the cloud accounts. Lucky I never got any relevant files of mine in their (MS) cloud.

  12. Andy Prough said on September 7, 2023 at 6:52 pm
    Reply

    >”Now You: what is your theory?”

    That someone handed an employee a briefcase full of cash and the employee allowed them access to all their accounts and systems.

    Anything that requires 5-10 different coincidences to happen is highly unlikely. Occam’s razor.

  13. TelV said on September 8, 2023 at 12:04 pm
    Reply

    Good reason to never login to your precious machine with a Microsoft a/c a.k.a. as the cloud.

  14. Anonymous said on September 18, 2023 at 1:23 pm
    Reply

    The GAFAM are always very careless about our software automatically sending to them telemetry and crash dumps in our backs. It’s a reminder not to send them anything when it’s possible to opt out, and not to opt in, considering what they may contain. And there is irony in this carelessness biting them back, even if in that case they show that they are much more cautious when it’s their own data that is at stake.

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