How to add your Website to Bing Webmaster Tools

Martin Brinkmann
Jun 7, 2012
Development, Microsoft

As a webmaster it is becoming more and more important to stay in the loop. With all the Pandas, Penguins and other updates happening at a much faster pace, webmasters have to spend more time making sure their sites are within the search engine guidelines than before. While some may not depend that much on search engine traffic, others may receive 90% or more of their site's traffic from search engines such as Google, Bing or DuckDuckGo.

Webmaster Tools have become an important source of information in recent years, and while they are not providing you with all the information that you may need, they often can be used to analyze and optimize websites.

Google Webmaster Tools is without doubt the most prominent service that webmasters can make use of.  Webmasters can add websites to the service to receive statistics, health related information and optimization tips from Google.

The Bing Webmaster Tools work in a similar fashion. A Windows Live ID is required to sign up for the service, after which one or multiple websites can be added on the dashboard. Each site needs to be verified before data is displayed.

To add a new website to Bing Webmaster Tools you log in to the service first before you add a new website to the form on the service's front page.

If it is the first website that is added to Bing it is necessary to fill out a form with business related information. The form otherwise is much shorter and only asks you to enter a link pointing to a sitemap url and select a time of the day that is the busiest for the site. Both information are completely optional.

A click on the Add button adds the new website to the frontpage's site listing. You will receive a notification there that ownership needs to be verified before you can access the data that Bing has collected and analyzed. A click on the Verify Now button displays the three verification options on the next page. You can verify the website by

  • uploading a file to the web server
  • adding a new meta tag to the website
  • adding a cname record to the DNS

Probably the easiest option for most webmasters is to upload the authentication file to the web server. You can then click on the verify button after you have completed one of the three options. If everything worked out, the site has been verified and is from that moment on fully accessible in the Bing Webmaster Tools. Keep in mind though that it may take some time before information are displayed in the admin dashboard.

Closing Words

I personally did not add all of my sites to Google or Bing Webmaster Tools. It does not really make sense to add smaller sites, especially if it is more of a hobbyist site than a site that you make money directly or indirectly with. For larger sites though, it does make sense to have them added to both services to make sure you do not miss any official notifications concerning those sites.


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  1. Some Dude said on March 19, 2023 at 11:42 am

    Are these articles AI generated?

    Now the duplicates are more obvious.

    1. boris said on March 19, 2023 at 11:48 pm

      This is below AI generated crap. It is copy of Microsoft Help website article without any relevant supporting text. Anyway you can find this information on many pages.

  2. Paul(us) said on March 20, 2023 at 1:32 am

    Yes, but why post the exact same article under a different title twice on the same day (19 march 2023), by two different writers?
    1.) Excel Keyboard Shortcuts by Trevor Monteiro.
    2.) 70+ Excel Keyboard Shortcuts for Windows by Priyanka Monteiro

    Why oh why?

    1. Clairvaux said on September 6, 2023 at 11:30 am

      Yeah. Tell me more about “Priyanka Monteiro”. I’m dying to know. Indian-Portuguese bot ?

  3. John G. said on August 18, 2023 at 4:36 pm

    Probably they will announce that the taskbar will be placed at top, right or left, at your will.

    Special event by they is a special crap for us.

  4. yanta said on August 18, 2023 at 11:59 pm

    If it’s Microsoft, don’t buy it.
    Better brands at better prices elsewhere.

  5. John G. said on August 20, 2023 at 4:22 am

    All new articles have zero count comments. :S

  6. Anonymous said on September 5, 2023 at 7:48 am

    WTF? So, If I add one photo to 5 albums, will it count 5x on my storage?
    It does not make any sense… on google photos, we can add photo to multiple albums, and it does not generate any additional space usage

    I have O365 until end of this year, mostly for onedrive and probably will jump into google one

  7. St Albans Digital Printing Inc said on September 5, 2023 at 11:53 am

    Photo storage must be kept free because customers chose gadgets just for photos and photos only.

  8. Anonymous said on September 5, 2023 at 12:47 pm

    What a nonsense. Does it mean that albums are de facto folders with copies of our pictures?

    1. GG said on September 6, 2023 at 8:24 am

      Sounds exactly like the poor coding Microsoft is known for in non-critical areas i.e. non Windows Core/Office Core.

      I imagine a manager gave an employee the task to create the album feature with hardly any time so they just copied the folder feature with some cosmetic changes.

      And now that they discovered what poor management results in do they go back and do the album feature properly?

      Nope, just charge the customer twice.

      Sounds like a go-getter that needs to be promoted for increasing sales and managing underlings “efficiently”, said the next layer of middle management.

  9. d3x said on September 5, 2023 at 7:33 pm

    When will those comments get fixed? Was every editor here replaced by AI and no one even works on this site?

  10. Scroogled said on September 5, 2023 at 10:47 pm

    Instead of a software company, Microsoft is now a fraud company.

  11. ard said on September 7, 2023 at 4:59 pm

    For me this is proof that Microsoft has a back-door option into all accounts in their cloud.
    quote “…… as the MSA key allowed the hacker group access to virtually any cloud account at Microsoft…..”

    so this MSA key which is available to MS officers can give access to all accounts in MS cloud.This is the backdoor that MS has into the cloud accounts. Lucky I never got any relevant files of mine in their (MS) cloud.

  12. Andy Prough said on September 7, 2023 at 6:52 pm

    >”Now You: what is your theory?”

    That someone handed an employee a briefcase full of cash and the employee allowed them access to all their accounts and systems.

    Anything that requires 5-10 different coincidences to happen is highly unlikely. Occam’s razor.

  13. TelV said on September 8, 2023 at 12:04 pm

    Good reason to never login to your precious machine with a Microsoft a/c a.k.a. as the cloud.

  14. Anonymous said on September 18, 2023 at 1:23 pm

    The GAFAM are always very careless about our software automatically sending to them telemetry and crash dumps in our backs. It’s a reminder not to send them anything when it’s possible to opt out, and not to opt in, considering what they may contain. And there is irony in this carelessness biting them back, even if in that case they show that they are much more cautious when it’s their own data that is at stake.

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