How to add your Website to Bing Webmaster Tools

Martin Brinkmann
Jun 7, 2012
Development, Microsoft

As a webmaster it is becoming more and more important to stay in the loop. With all the Pandas, Penguins and other updates happening at a much faster pace, webmasters have to spend more time making sure their sites are within the search engine guidelines than before. While some may not depend that much on search engine traffic, others may receive 90% or more of their site's traffic from search engines such as Google, Bing or DuckDuckGo.

Webmaster Tools have become an important source of information in recent years, and while they are not providing you with all the information that you may need, they often can be used to analyze and optimize websites.

Google Webmaster Tools is without doubt the most prominent service that webmasters can make use of.  Webmasters can add websites to the service to receive statistics, health related information and optimization tips from Google.

The Bing Webmaster Tools work in a similar fashion. A Windows Live ID is required to sign up for the service, after which one or multiple websites can be added on the dashboard. Each site needs to be verified before data is displayed.

To add a new website to Bing Webmaster Tools you log in to the service first before you add a new website to the form on the service's front page.

If it is the first website that is added to Bing it is necessary to fill out a form with business related information. The form otherwise is much shorter and only asks you to enter a link pointing to a sitemap url and select a time of the day that is the busiest for the site. Both information are completely optional.

A click on the Add button adds the new website to the frontpage's site listing. You will receive a notification there that ownership needs to be verified before you can access the data that Bing has collected and analyzed. A click on the Verify Now button displays the three verification options on the next page. You can verify the website by

  • uploading a file to the web server
  • adding a new meta tag to the website
  • adding a cname record to the DNS

Probably the easiest option for most webmasters is to upload the authentication file to the web server. You can then click on the verify button after you have completed one of the three options. If everything worked out, the site has been verified and is from that moment on fully accessible in the Bing Webmaster Tools. Keep in mind though that it may take some time before information are displayed in the admin dashboard.

Closing Words

I personally did not add all of my sites to Google or Bing Webmaster Tools. It does not really make sense to add smaller sites, especially if it is more of a hobbyist site than a site that you make money directly or indirectly with. For larger sites though, it does make sense to have them added to both services to make sure you do not miss any official notifications concerning those sites.


Tutorials & Tips

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  1. Vanessa said on October 18, 2012 at 7:14 pm

    Thanks! Do you know if you need to keep the file on the server after verification?

  2. kamini Prajapati said on August 30, 2012 at 2:11 pm

    I submitted my site in google website but it can not display any result or Error also. what is the problem occur i don’t know. please tell me.

  3. prijm said on August 24, 2012 at 9:57 pm

    this article is very informative… but i have a problem while indexing website in bing, is that can be a XML error?

  4. Uncle Demotivator said on August 11, 2012 at 11:34 am

    FYI it seems that now Bing Webmaster Tools requires giving your first and last name along with organization name. I don’t know why they need it though.

  5. Sarah said on June 7, 2012 at 3:40 pm

    Thanks for informative article, it’s Interesting but I prefer Google as well, It’s better than Bing from all points of view.
    And I have question of topic: will Bing Good Enough to Replace Google Search results? after 2-5 years?

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