Microsoft Bing

Martin Brinkmann
May 28, 2009
Updated • May 21, 2018
Microsoft, Search

Any blog and tech site seems to have published an article about Microsoft Bing, the new Microsoft search engine that was formerly known as Kumo.

No one except for Microsoft employees and probably a few partners have actually tested the search engine yet which makes it impossible to rate it properly.

Microsoft surely has the work force and knowledge to create a search engine that could even the field and be a competitor of Google Search, the dominating search engine of the Internet.


Bing however seems to be different from what people expected when they first heard about the new search engine. A short presentation video that has been published today gives a glimpse of the interface and functionality of the search engine.

The video concentrates on business, shopping, travel and health all very profitable niches but reveals little information about the aspects of the search engine that interest most users. The quality of the results can only be measured in tests once the search engine is accessible. The integrated features look interesting but might only appeal to a minority of users online.

We took a new approach to go beyond search to build what we call a decision engine. With a powerful set of intuitive tools on top of a world class search service, Bing will help you make smarter, faster decisions. We included features that deliver the best results, presented in a more organized way to simplify key tasks and help you make important decisions faster.

And features like cashback, where we actually give you money back on great products, and Price Predictor, which actually tells you when to buy an airline ticket in order to help get you the best price — help you make smarter decisions, and put money back in your pocket.

The Bing search engine is said to go live in the coming days.

Bing review

Bing has been available for more than 2 years now, and while Microsoft managed to become the second biggest search engine in the world right after Google Search, it failed to close the gap to Google Search in most countries of the world where the latter is still dominating the search market.

Bing Search displays a new wallpaper image every day on its start page which is nice but not something that search engine users may need or want. English searches for the most part are quite good and display results that you would expect.

Bing displays information about selected queries in a sidebar on the search results page which is a feature that is similar to Google's Knowledge Graph that the company introduced some time ago.

microsoft bing search

Microsoft displays related searches on search results pages that visitors of the search engine can click on to refine their searches.

The image search engine is quite good as it displays all results on an endless scrolling page. Here you also get related topics that you can click on and filters to narrow down results by size, color, type, layout or people.

Bing Videos too is excellent as it lets you watch many videos right on Bing and because it includes previews of any video listed by Bing.

Closing Words

Bing all in all does a good job if you are searching in English. Localized results on the other hand are not on pair with Google's offerings, and that's likely the prime reason why Bing has troubles getting market share in non-English speaking countries.

Video and image search are two of Bing's strongest features as they offer functionality that Google does not support. Especially the option to preview videos by hovering the mouse over them needs to be mentioned in this regard as it is a useful feature to quickly preview videos to decide whether to click on them to play them entirely or pass.

Microsoft Bing
Article Name
Microsoft Bing
A first look at Microsoft Bing, the company's new search engine that Microsoft launched back in 2009 as a main competitor to Google.
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  1. Some Dude said on March 19, 2023 at 11:42 am

    Are these articles AI generated?

    Now the duplicates are more obvious.

    1. boris said on March 19, 2023 at 11:48 pm

      This is below AI generated crap. It is copy of Microsoft Help website article without any relevant supporting text. Anyway you can find this information on many pages.

  2. Paul(us) said on March 20, 2023 at 1:32 am

    Yes, but why post the exact same article under a different title twice on the same day (19 march 2023), by two different writers?
    1.) Excel Keyboard Shortcuts by Trevor Monteiro.
    2.) 70+ Excel Keyboard Shortcuts for Windows by Priyanka Monteiro

    Why oh why?

    1. Clairvaux said on September 6, 2023 at 11:30 am

      Yeah. Tell me more about “Priyanka Monteiro”. I’m dying to know. Indian-Portuguese bot ?

  3. John G. said on August 18, 2023 at 4:36 pm

    Probably they will announce that the taskbar will be placed at top, right or left, at your will.

    Special event by they is a special crap for us.

  4. yanta said on August 18, 2023 at 11:59 pm

    If it’s Microsoft, don’t buy it.
    Better brands at better prices elsewhere.

  5. John G. said on August 20, 2023 at 4:22 am

    All new articles have zero count comments. :S

  6. Anonymous said on September 5, 2023 at 7:48 am

    WTF? So, If I add one photo to 5 albums, will it count 5x on my storage?
    It does not make any sense… on google photos, we can add photo to multiple albums, and it does not generate any additional space usage

    I have O365 until end of this year, mostly for onedrive and probably will jump into google one

  7. St Albans Digital Printing Inc said on September 5, 2023 at 11:53 am

    Photo storage must be kept free because customers chose gadgets just for photos and photos only.

  8. Anonymous said on September 5, 2023 at 12:47 pm

    What a nonsense. Does it mean that albums are de facto folders with copies of our pictures?

    1. GG said on September 6, 2023 at 8:24 am

      Sounds exactly like the poor coding Microsoft is known for in non-critical areas i.e. non Windows Core/Office Core.

      I imagine a manager gave an employee the task to create the album feature with hardly any time so they just copied the folder feature with some cosmetic changes.

      And now that they discovered what poor management results in do they go back and do the album feature properly?

      Nope, just charge the customer twice.

      Sounds like a go-getter that needs to be promoted for increasing sales and managing underlings “efficiently”, said the next layer of middle management.

  9. d3x said on September 5, 2023 at 7:33 pm

    When will those comments get fixed? Was every editor here replaced by AI and no one even works on this site?

  10. Scroogled said on September 5, 2023 at 10:47 pm

    Instead of a software company, Microsoft is now a fraud company.

  11. ard said on September 7, 2023 at 4:59 pm

    For me this is proof that Microsoft has a back-door option into all accounts in their cloud.
    quote “…… as the MSA key allowed the hacker group access to virtually any cloud account at Microsoft…..”

    so this MSA key which is available to MS officers can give access to all accounts in MS cloud.This is the backdoor that MS has into the cloud accounts. Lucky I never got any relevant files of mine in their (MS) cloud.

  12. Andy Prough said on September 7, 2023 at 6:52 pm

    >”Now You: what is your theory?”

    That someone handed an employee a briefcase full of cash and the employee allowed them access to all their accounts and systems.

    Anything that requires 5-10 different coincidences to happen is highly unlikely. Occam’s razor.

  13. TelV said on September 8, 2023 at 12:04 pm

    Good reason to never login to your precious machine with a Microsoft a/c a.k.a. as the cloud.

  14. Anonymous said on September 18, 2023 at 1:23 pm

    The GAFAM are always very careless about our software automatically sending to them telemetry and crash dumps in our backs. It’s a reminder not to send them anything when it’s possible to opt out, and not to opt in, considering what they may contain. And there is irony in this carelessness biting them back, even if in that case they show that they are much more cautious when it’s their own data that is at stake.

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