The Trouble with Nokiaâ€™s Music Service
Mobile phone giant Nokia is looking for a foothold into the music distribution business. To that end, Nokia has introduced an online music service called the Nokia Music Store in Australia. Their aim is to provide a service that will take on Appleâ€™s iTunes and win.
Thereâ€™s nothing wrong in wanting to beat iTunes. However, the way Nokia is going about things, youâ€™d think they were trying to scare away all their customers. Itâ€™s a case of how do I frighten thee? Let me count the ways.
Letâ€™s start by getting to the site. I accessed the site using Firefox and was told that the music store does not support the browser. You can only get to the site using IE6 or higher. Thatâ€™s strike one. To transfer the music to your phone, you need to have Windows XP or Vista. Thatâ€™s strike two since it shuts out all the Linux and Mac users.
Assuming you fulfill the first two criteria, the fun doesnâ€™t stop there. Music on the site is only available in the proprietary â€˜wmaâ€™ format, so your phone needs to have Windows Media Player to play your tunes. At $1.70 a song, it might interest you to know that the songs are DRM enabled as well. So, you cannot play the song anywhere else except for your phone.
In my first para, I mentioned Nokia was looking to topple iTunes. Their most brilliant strategy to do that? The songs cannot be played on iPod. Thatâ€™s right, the most popular portable media player will not play any of these songs. Brilliant marketing strategy isnâ€™t it?
To quote Andre Yoskowitz at Afterdawn, â€œI'm not sure who at Nokia thought that offering expensive, DRM-crippled music that cannot be played on iPods was a good idea but they should not have a job.â€
How many of you would be willing to purchase music like this? What do you think of Nokiaâ€™s marketing strategy? Whatâ€™s your opinion on these kind of arm-twisting tactics? Let me know.Advertisement