Disney raises price of Disney+ to $13.99 and will block account sharing

Martin Brinkmann
Aug 10, 2023
Internet, Music and Video
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11

Disney is increasing the price of its Disney+ streaming service, as well as that of Hulu, in the coming months. The company plans to charge 13.99 USD for an ad-free Disney+ plan in the United States, which is a 3 USD increase for that plan. The company announced no plans to increase the price of the ad-powered plan, which remains at $7.99 for the time being,

At Hulu, Disney announced a price increase to $17.99 per month, which is a 20% increase. The ad-powered plan remains at $7.99 though.

Disney CEO Bob Iger revealed the price increase during yesterday's earnings call, stating that the media giant didn't see a "significant churn or loss of subs" in 2022, when it raised the price of Disney+ for the first time from the initial 6.99 USD. While Iger made no mention of price increases in other regions, it is likely that pricing will be adjusted in all supported regions in the coming months.

Disney+, which started out with an introductory offer of 6.99 USD, is almost reaching Netflix price levels with the coming increase. At 13.99 USD, it is closing in on Netflix's 15.49 USD per month and Discovery's Max $15.99 per month.

The streaming service's ad-supported tier has now about 3.3 million subscribers in the United States alone. Iger revealed that roughly 40% of new signups select the advertising-supported tier. Disney is not the only company that is prioritizing its ad-supported plans over ad-free plans; Netflix, for instance, started to drop the cheapest ad-free plan in select regions recently. Keeping the price of the ad-supported plan stable, it seems likely that its attraction will rise even more when the price change lands.

The company is in desperate need for money, as its streaming division lost 512 million USD in the third-quarter alone. The service has 105.7 million subscribers according to Iger. The price increase will hit Disney+ in the United States on October 12, 2023.

Iger revealed that Disney plans to do something against account sharing as well starting in 2024. No further details were provided at the time, but it could be that Disney is using Netflix's playbook to prevent password sharing by limiting viewing to households or adding paid extra slots to plans to increase viewing options.

Closing Words

Disney almost doubled the price of its streaming service Disney+ since it launched it in 2019. Whether the service is worth the money is an individual decision. Disney hopes that the upcoming price increase won't have too much of a negative effect on subscriber numbers. Some may switch to the ad-supported tier as a consequence.

Now You: are you subscribed to streaming services?

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Disney raises price of Disney+ to $13.99 and will block account sharing
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Disney raises price of Disney+ to $13.99 and will block account sharing
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Disney is increasing the price of its Disney+ streaming service, as well as that of Hulu, in the coming months and plans to fight account sharing in 2024.
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Ghacks Technology News
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Comments

  1. ilev said on August 4, 2012 at 7:53 pm
    Reply

    Doesn’t Windows 8 know that www. or http:// are passe ?

    1. Martin Brinkmann said on August 4, 2012 at 7:57 pm
      Reply

      Well it is a bit difficulty to distinguish between name.com domains and files for instance.

    2. Leonidas Burton said on September 4, 2023 at 4:51 am
      Reply

      I know a service made by google that is similar to Google bookmarks.
      http://www.google.com/saved

  2. VioletMoon said on August 16, 2023 at 5:26 pm
    Reply

    @Ashwin–Thankful you delighted my comment; who knows how many “gamers” would have disagreed!

  3. Karl said on August 17, 2023 at 10:36 pm
    Reply

    @Martin

    The comments section under this very article (3 comments) is identical to the comments section found under the following article:
    https://www.ghacks.net/2023/08/15/netflix-is-testing-game-streaming-on-tvs-and-computers/

    Not sure what the issue is, but have seen this issue under some other articles recently but did not report it back then.

  4. Anonymous said on August 25, 2023 at 11:44 am
    Reply

    Omg a badge!!!
    Some tangible reward lmao.

    It sucks that redditors are going to love the fuck out of it too.

  5. Scroogled said on August 25, 2023 at 10:57 pm
    Reply

    With the cloud, there is no such thing as unlimited storage or privacy. Stop relying on these tech scums. Purchase your own hardware and develop your own solutions.

    1. lollmaoeven said on August 27, 2023 at 6:24 am
      Reply

      This is a certified reddit cringe moment. Hilarious how the article’s author tries to dress it up like it’s anything more than a png for doing the reddit corporation’s moderation work for free (or for bribes from companies and political groups)

  6. El Duderino said on August 25, 2023 at 11:14 pm
    Reply

    Almost al unlmited services have a real limit.

    And this comment is written on the dropbox article from August 25, 2023.

  7. John G. said on August 26, 2023 at 1:29 am
    Reply

    First comment > @ilev said on August 4, 2012 at 7:53 pm

    For the God’s sake, fix the comments soon please! :[

  8. Kalmly said on August 26, 2023 at 4:42 pm
    Reply

    Yes. Please. Fix the comments.

  9. Kim Schmidt said on September 3, 2023 at 3:42 pm
    Reply

    With Google Chrome, it’s only been 1,500 for some time now.

    Anyone who wants to force me in such a way into buying something that I can get elsewhere for free will certainly never see a single dime from my side. I don’t even know how stupid their marketing department is to impose these limits on users instead of offering a valuable product to the paying faction. But they don’t. Even if you pay, you get something that is also available for free elsewhere.

    The algorithm has also become less and less savvy in terms of e.g. English/German translations. It used to be that the bot could sort of sense what you were trying to say and put it into different colloquialisms, which was even fun because it was like, “I know what you’re trying to say here, how about…” Now it’s in parts too stupid to translate the simplest sentences correctly, and the suggestions it makes are at times as moronic as those made by Google Translations.

    If this is a deep-learning AI that learns from users’ translations and the phrases they choose most often – which, by the way, is a valuable, moneys worthwhile contribution of every free user to this project: They invest their time and texts, thereby providing the necessary data for the AI to do the thing as nicely as they brag about it in the first place – alas, the more unprofessional users discovered the translator, the worse the language of this deep-learning bot has become, the greater the aggregate of linguistically illiterate users has become, and the worse the language of this deep-learning bot has become, as it now learns the drivel of every Tom, Dick and Harry out there, which is why I now get their Mickey Mouse language as suggestions: the inane language of people who can barely spell the alphabet, it seems.

    And as a thank you for our time and effort in helping them and their AI learn, they’ve lowered the limit from what was once 5,000 to now 1,500…? A big “fuck off” from here for that! Not a brass farthing from me for this attitude and behaviour, not in a hundred years.

  10. Anonymous said on September 28, 2023 at 8:19 am
    Reply

    When will you put an end to the mess in the comments?

  11. RIP said on September 28, 2023 at 9:36 am
    Reply

    Ghacks comments have been broken for too long. What article did you see this comment on? Reply below. If we get to 20 different articles we should all stop using the site in protest.

    I posted this on [https://www.ghacks.net/2023/09/28/reddit-enforces-user-activity-tracking-on-site-to-push-advertising-revenue/] so please reply if you see it on a different article.

    1. RIP said on September 28, 2023 at 11:01 am
      Reply

      Comment redirected me to [https://www.ghacks.net/2012/08/04/add-search-the-internet-to-the-windows-start-menu/] which seems to be the ‘real’ article it is attached to

  12. RIP said on September 28, 2023 at 10:48 am
    Reply

    Comment redirected me to [https://www.ghacks.net/2012/08/04/add-search-the-internet-to-the-windows-start-menu/] which seems to be the ‘real’ article it is attached to

  13. Mystique said on September 28, 2023 at 12:13 pm
    Reply

    Article Title: Reddit enforces user activity tracking on site to push advertising revenue
    Article URL: https://www.ghacks.net/2023/09/28/reddit-enforces-user-activity-tracking-on-site-to-push-advertising-revenue/

    No surprises here. This is just the beginning really. I cannot see a valid reason as to why anyone would continue to use the platform anymore when there are enough alternatives fill that void.

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