Opinion: Cheaper Media Streaming tiers support by advertisement is a good development

Martin Brinkmann
Jun 27, 2022
Music and Video

A new streaming service is launched every other month it seems. With more and more streaming services competing for customers, it is not only the customers that need to adjust to the new landscape, but also the streaming services.

Content is scattered and customers find themselves in the unattractive position to either subscribe to multiple services to access all content at the same time, to hop between services regularly, or to ignore certain content.

Streaming companies have to rely on original content, which is the most expensive type of content. One of the recent streaming trends is the introduction of ad-supported tiers. Netflix and Disney+ plan to launch cheaper subscription plans that are ad-supported later this year. While neither service has revealed specifics, including the actual price of the plans or other limitations, it is clear that Netflix and Disney have high hopes when it comes to these.

The idea is to attract new subscribers who may not mind ads if they save a few bucks every month in return.

Most subscribers would pick an ad-free experience if asked, and those options are not going away. However, there is a growing number of people who find the price of subscription too high. Considering that it may now be necessary to subscribe to multiple services to watch everything of interest, subscription costs can exceed the price of Cable TV subscriptions in many regions.

Seasons of the same TV show may be split across services, and it happens regularly that TV shows and movies move from one service to another.

Streaming companies hope to get people interested in their services by introducing a lower priced tier that is partially financed through advertisement.

Some streaming companies have ad-supported tiers already. Hulu, which is owned by Disney, charges $6.99 per month or $69.99 per year for its ad-support tier. The no-ads subscription is available for $12.99, which is nearly double the price of the ad-supported version.

HBO Max's ad-support subscription is $5 cheaper than the regular subscription, and Peacock charges $4.99 for an ad-support version and $9.99 for an ad-free version.

The cheapest Netflix subscription is available for $9.99 per month in the United States. It is limited to one stream and does not support HD or Ultra HD. An ad-supported plan may match what the basic plan is offering. Netflix could offer it for $6.99 per month or even less than that, but it seems unlikely that it will go much lower than that. Ad-support standard and premium plan options seem unlikely.

Good development, but specifics are needed

Netflix confirmed that all current plans remain as they are; this means that nothing is going to change for existing subscribers. New subscribers and existing subscribers get an additional option: subscribe for less but watch content with ads.

The attractiveness of the option depends largely on the price of the ad-supported plan and the advertisement specifics. How many ads are shown? For how long will these ads run? When are these ads shown? Many subscribers will draw a line in the sand when it comes to ads that interrupt shows or movies. Most may find pre- and post-advertisements acceptable, on the other hand.

Now You: what is your take on ad-support tiers?

Opinion: Cheaper Media Streaming tiers support by advertisement is a good development
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Opinion: Cheaper Media Streaming tiers support by advertisement is a good development
Netflix and Disney plan to launch ad-supported tiers later this year. Read on to find out why this is a good development.
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  1. Anonymous said on August 1, 2010 at 12:43 pm

    Why not make use of the mplayer.conf?

  2. Mike J said on August 1, 2010 at 2:58 pm

    Huh, I have never even seen this “font cache” pane; videos play at once for me, using VLC & XP SP3.

    1. Martin said on August 1, 2010 at 3:39 pm

      Mike, in theory this should have only been displayed once to you, at the very first video that you played with VLC. The time this window is displayed depends largely on the number of fonts in your font directory.

      1. Mike J said on August 2, 2010 at 2:30 pm

        huh, I lucked out for a change?? Amazing!!
        Apparently VLC keeps this info through version updates, but I didn’t see this message after a fresh OS install about 8 weeks ago, & a new VLC.

  3. myo said on August 1, 2010 at 5:52 pm

    yes, yes, i have the same problem. sometimes, VLC crashes when it is playing .mov file.

  4. Kishore said on August 13, 2010 at 2:55 pm

    Buidling font Cache pop-up


    Open VLC player.

    On Menu Bar:


    (at bottom – left side)
    Show settings — ALL

    Open: Video
    Click: Subtitles/OSD (This is now highlited, not opened)
    Text rendering module – change this to “Dummy font renderer function”


    Re-open – done.
    Progam will no longer look outside self for fonts

    Source – WorthyTricks.co.cc

    1. Martin said on August 13, 2010 at 3:10 pm

      Great tip, thanks a lot Kishore.

  5. javier said on August 14, 2010 at 1:50 pm

    @Kishore, I’ll try your tips, but does this mean it will no longer show subtitles either?
    I do use subtitles, but the fontcache dialog box pops up (almost) everytime I play a file.

    Could this be related to the fonts I have installed? Or if I add/remove fonts to my system?

    I’ll try to do a fresh install also, if your tips does no work. I’ll post back here later…


  6. Kishore said on August 15, 2010 at 12:38 pm

    @ Javier, The trick i posted will show up subtitles too. If not,

  7. Kishore said on August 15, 2010 at 12:39 pm

    @ Javier, The trick i posted will show up subtitles too. If not,Dont worry, VLC is currently sorting out this issue and the next version will be out soon.

    No probs @ Martin !! Its my pleasure

  8. Ted said on October 22, 2010 at 3:57 am

    Try running LC with administrator privileges. That seemed to fix it for me

  9. Evan said on December 8, 2013 at 1:48 am

    I am using SMplayer 0.8.6 (64-bit) (Portable Edition) on Windows 7 x64. Even with the -nofontconfig parameter in place SMplayer still scans the fonts. Also, I have enabled normal subtitles and it is still scanning fonts before playing a video. Also, it does this every time the player opens a video after a system restart (only the fist video played).

  10. Mike Williams said on September 6, 2023 at 1:26 pm

    Does that mean that only instrumental versions of songs will be available for non-paying users?

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