Instagram CEO talks about future of Threads

Emre Çitak
Jul 13, 2023
Updated • Jul 13, 2023

If you're on social media platforms even a little bit, you know that everyone has been talking about Instagram's Threads app lately.

Reaching 10 million users in just 7 hours after its publication, Threads is now seen as its biggest competitor to Twitter.

Of course the people on a platform that has such a large user base wonder: What awaits us at Future of Threads?

Fortunately, the CEO of Instagram took a step in this regard and gave little hints about the future plans of the application.

Adam Mosseri on future of Threads
Instagram CEO Adam Mosseri has given some hints on the future of Threads - Image courtesy of TED

Adam Mosseri has spoken about the future of Threads

In a recent Threads post, Adam Mosseri, the head of Instagram, spoke about the future of Threads. He said that Meta is planning to add new features to the app, such as the ability to search for messages and topics.

He also said that they are working on improving the way Threads handles group chats and making it easier for users to share photos and videos.

See Adam Mosseri's post on the future of Threads below.


Post by @mosseri
View on Threads


Threads has the potential to be a great app, but it will need to overcome some challenges. One challenge is that it is a new app, and it will need to attract users away from other popular messaging apps, such as WhatsApp and Snapchat.

Another challenge is that Threads is currently only available in the US, so it will need to be released in the EU in order to reach a wider audience.

Read alsoHow to install Threads on Android devices if you live in Europe.

In addition to the challenges mentioned above, Threads will also need to find a way to differentiate itself from other messaging apps.

What makes Threads special? What does it offer that other apps don't? Can Threads outperform Twitter? If Threads can answer these questions, it will be well-positioned for success.


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  1. Karl said on July 14, 2023 at 12:14 am

    One thing that is almost for certain is that Threads at some point will have more accounts created than Twitter, especially since once you have created an account it can’t be deleted at will without deleting your Instagram account at the same time, and that probably many of the users will come from the Instagram bubble since the two are so tightly connected, and Instagram has many users, so big potential to lure them into Threads as well. But that doesn’t mean that Threads over time will have more active users per month. Time will tell. It also will be interesting to see how many of those that just wanted to “try it” now around the hyped release time that will still be around 1 or 2 years down the road from now. Time will tell.

    1. Karl said on July 28, 2023 at 8:37 pm

      “Mark Zuckerberg: Threads users down by more than a half

      Meta boss Mark Zuckerberg says its new social media platform, Threads, has lost more than half its users.

      The Twitter rival rocketed to more than 100 million users within five days of its launch earlier this month.

      But Mr Zuckerberg has acknowledged those numbers have now tumbled.”

      “Citing an audio recording from a company town hall, Reuters reported that Zuckerberg told Meta staffers Threads’ user retention metrics were “not perfect” although they are better than the company’s executives initially expected.

      “Obviously, if you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around,” Zuckerberg said, adding that the platform was not “there yet.””

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