Trendy Beat will be the end of hours of searching for influencers' clothes

Emre Çitak
Jun 23, 2023

TikTok is testing a new in-app shopping section called Trendy Beat, where it will sell products that have appeared in trending videos.

The feature is currently being tested in the UK, and it could eventually be expanded to the US, despite all the rumors of the app's ban.

TikTok Trendy Beat
TikTok Trendy Beat is being tested in UK

Trendy Beat is TikTok's new e-commerce strategy

Trendy Beat is a departure from TikTok's current e-commerce strategy, which mainly involves allowing brands to sell their products directly within the app.

With Trendy Beat, TikTok would be selling its own products, which would be similar to how Amazon Basics and Shein operate.

The new feature is seen as a way for TikTok to challenge retail giants like Amazon.

Other e-commerce apps are scaling back

We also have to mention that while TikTok continues to work on shopping features, its competitor apps are scaling back on some of their e-commerce efforts.

Instagram removed the shop tab in January and later announced that it was dropping its live shopping efforts.

Facebook also shut down its live shopping feature in August 2022.

TikTok Trendy Beat
TikTok enters the e-commerce sector with Trendy Beat, while its competitors have already decided to close this page

How will Trendy Beat benefit TikTok?

Trendy Beat has the potential to benefit TikTok in a number of ways.

  • Increased revenue: TikTok could generate revenue from Trendy Beat in a number of ways, including selling products directly to users, charging brands for placement in the Trendy Beat section, or taking a cut of sales made through the platform.
  • Increased user engagement: Trendy Beat could help to increase user engagement on TikTok by making it easier for users to find and purchase products that they are interested in. This could lead to more time spent on the app, which could in turn lead to more ad revenue for TikTok
  • Improved brand reputation: Trendy Beat could help to improve TikTok's brand reputation by positioning the app as a trusted source for finding and purchasing high-quality products. This could attract new users to the app and make existing users more likely to stick around

TikTok has been successful in markets in Asia with its TikTok Shop marketplace, but it has struggled to gain traction in the UK.

As a result, it's not surprising that the company is choosing to test Trendy Beat in the UK before possibly bringing it to the US.

The feature is still in testing, but it has the potential to be a major success for TikTok if it is executed well.


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  1. bruh said on August 18, 2023 at 1:25 pm

    Uhh, this has already been possible – I am not sure how but remember my brother telling me about it. I’m not a whatsapp user so not sure of the specifics, but something about sending the image as a file and somehow bypassing the default compression settings that are applied to inbound photos.

    He has also used this to share movies to whatsapp groups, and files 1Gb+.

    Like I said, I never used whatsapp, but I know 100% this isn’t a “brand new feature”, my brother literally showed me him doing it, like… 5 months ago?

  2. 💥 said on August 18, 2023 at 3:55 pm

    Martin, what happened to those: 12 Comments ( Is there a specific justifiable reason why they were deleted?

    Hmm, it looks like the gHacks website database is faulty, and not populating threads with their relevant cosponsoring posts.

  3. 45 RPM said on August 19, 2023 at 6:29 pm

    The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk that it’s about to be deleted from my ‘daily reads’.

    It’s really like “Press Release as re-written by some d*ck for clicks…poorly.” And the subjects are laughable. Can’t wait for “How to search for files on Windows”.

    1. owl said on August 20, 2023 at 12:51 am

      > The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk…

      Sadly, I have to agree.

      Only Martin and Ashwin are worth subscribing to.
      Especially Emre Çitak and Shaun are the worst ones.

      If intended “Clickbait”, it would mark the end of Ghacks Technology News.
      Ghacks doesn’t need crappy clickbaits. Clearly separate articles from newer authors (perhaps AIs and external sales person or external advertising man) as just “Advertisements”!

      We, the subscribers of Ghacks, urge Martin to make a decision.

  4. chessandonions said on August 20, 2023 at 12:40 am

    because nevermore wants to “monetize” on every aspect of human life…

  5. Frank Rizzo said on August 20, 2023 at 11:52 pm

    “Threads” is like the Walmart of Social Media.

  6. Ashray said on August 21, 2023 at 4:06 pm

    How hard can it be to clone a twitter version of that as well? They’re slow.

  7. Paul(us) said on August 21, 2023 at 5:16 pm

    Yes, why not mention how large the HD files can be?
    Why, not mention what version of WhatsApp is needed?
    These omissions make the article feel so bare. If not complete.

    1. Paul(us) said on August 21, 2023 at 5:18 pm

      Sorry posted on the wrong page.

  8. Marc said on August 21, 2023 at 6:00 pm

    such a long article for such a simple matter. Worthless article ! waste of time

  9. plusminus_ said on August 21, 2023 at 7:54 pm

    I already do this by attaching them via the ‘Document’ option.

  10. John G. said on August 21, 2023 at 11:43 pm

    I don’t know what’s going on here at Ghacks but it’s obvious that something is broken, comments are being mixed whatever the article, I am unable to find some of my later posts neither. :S

  11. Tom Hawack said on August 23, 2023 at 2:28 pm

    Quoting the article,
    “As users gain popularity, the value of their tokens may increase, allowing investors to reap rewards.”

    Besides, beyond the thrill and privacy risks or not, the point is to know how you gain popularity, be it on social sites as everywhere in life. Is it by being authentic, by remaining faithful to ourselves or is it to have this particular skill which is to understand what a majority likes, just like politicians, those who’d deny to the maximum extent compatible with their ideological partnership, in order to grab as many of the voters they can?

    I see the very concept of this as unhealthy, propagating what is already an increasing flaw : the quest for fame. I won’t be the only one to count himself out, definitely.

    1. Tom Hawack said on August 23, 2023 at 2:34 pm

      @John G. is right : my comment was posted on [] and it appears there but as well here at []

      This has been lasting for several days. Fix it or at least provide some explanations if you don’t mind.

  12. Tom said on August 24, 2023 at 11:53 am

    > Google Chrome is following in Safari’s footsteps by introducing a new feature that allows users to move the Chrome address bar to the bottom of the screen, enhancing user accessibility and interaction.

    Firefox did this long before Safari.

  13. Mavoy said on September 16, 2023 at 2:17 pm

    Basically they’ll do anything except fair royalties.

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