Microsoft: Windows 11's product satisfaction and adoption is highest ever

Martin Brinkmann
May 23, 2022
Updated • May 23, 2022
Windows 11 News

Chief Product Officer at Microsoft, Panos Panay, held a keynote at Computex 2022, in which he revealed that Microsoft's Windows 11 operating system has the highest product satisfaction of all Windows operating system releases.

Windows 11 desktop wallpaper

Microsoft released Windows 11 in October 2021 to the public. The operating system was released as a free upgrade for devices with eligible Windows 10 licenses, and as a commercial version that people from all over the world may purchase.

This month, Microsoft switched the status of the operating system to broad deployment, a status that is used as a deployment signal by organizations around the world.

In the keynote, which Panay held with Microsoft CVP of Device Partner Sales Nicole Dezen, Panay reiterated that quality is the most important thing for the team.

Here's the most important thing for our team, quality, quality, quality. People using it [Windows 11] are finding the quality in the product, which has just been awesome. That also translates to product satisfaction. It is the highest product satisfaction of any version of Windows we've ever shipped.

In January 2022, Panay used similar words to highlight the quality aspect of the operating system:

Windows 11 also has the highest quality scores and product satisfaction of any version of Windows we’ve ever shipped. Product quality was a huge focus for the team, and we took a deliberate and phased approach to how we rolled out the upgrade.

It is unclear how Panay and Microsoft define quality. Windows 11 launched with a fair share of issues, including one that impacted the performance of AMD devices by up to 15%, and one that affected printing on Brother printers.

We have recorded a total of 24 officially confirmed Windows 11 issues since the release of the operating system.

Windows 11 adoption

Customers upgrade to Windows 11 at twice the rate that Microsoft recorded for its Windows 10 operating system. Considering that Microsoft used to push Windows 10 aggressively on customer devices to meet the 1 billion devices with Windows in 2-3 years goal, suggested growth is impressive. If you add the fact that Windows 11 can't be installed easily on incompatible devices, it is even more of a feat.

Microsoft released Windows 10 on July 29, 2015 officially. One month later, on August 27, Microsoft revealed that Windows 10 was running on 75 million devices. Windows 11 would have to be running on 150 million devices one month after release at this stage to see twice the adoption rate.

Windows 10 growth slowed down shortly thereafter. It took the operating system almost two years to reach the 500 million devices milestone.  Microsoft has not revealed the number of devices that Windows 11 is running on since the launch of the operating system.

Now You: do you run Windows 11? Do you agree with Microsoft's statement on the quality of the operating system? (via Neowin)

Microsoft: Windows 11's product satisfaction and adoption is highest ever
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Microsoft: Windows 11's product satisfaction and adoption is highest ever
Chief Product Officer at Microsoft, Panos Panay, held a keynote at Computex 2022, in which he revealed that Microsoft's Windows 11 operating system has the highest product satisfaction.
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  1. Dirgster said on May 25, 2022 at 3:09 am

    I’m glad that Microsoft will continue to support Windows 10 until Oct. 14, 2025. Hopefully by then, Microsoft will have perfected Windows 11 so that it will become an operating system that people can enjoy using. After reading all the negative comments above about Windows 11, I will stay with Windows 10 as long as I can.

    1. Gerold Manders said on May 31, 2022 at 7:57 am

      I’m already waning myself off Windows. Windows user since Windows 3.11, found the transition from Windows 7 to 8 and/or 10 not problematic at all. Preferred the modern look over the ‘decked out’ Windows 7 graphics interface.

      But had to buy a new laptop as all my desktops started to have issues more or less at the same time. Already had an older laptop with Linux on it (because Windows 10 dropped support for all the networking hardware inside this old laptop) and used that old laptop for background noise when working from home for a year.

      Until the moment my desktops failed. Bought a new laptop, liked the color, liked the amount of RAM and it came with an US keyboard, which is very uncommon here in Paraguay, South America. Got it home and Windows 11 S was on it. Ugh!

      Converted that to Windows 11 Home edition. And this edition only allows Microsoft accounts. Windows 11 Pro editions and Enterprise editions have a option to choose between a local account and a Microsoft account. And I really don’t like Windows 11 Home edition. So much so, that I started to use my old laptop with Linux on it as daily driver. Which continues to be a far better user experience than some here want you to believe.

      Of course, your needs may not match mine and Linux may therefore not float your boat, but 80% of all the tools I was using under Windows are available in Linux as well. So the jump between applications and their learning curves was pretty much zero. And as I barely game anymore, there is hardly anything I miss.

      Sure, Linux on the desktop does have its flaws, I will not lie. But Windows 11 interface is making my workflow worse with each iteration. The look is not the disturbing part for me, having to click much more to get the same things done in earlier Windows version, that is not progress of any kind.

      For my intents and purposes, Linux on the desktop is rapidly becoming the lesser of the two evils. So, until the guarantee period from the new laptop has expired, I will still run a Linux/Windows environment at home. After that, it will be Linux on both laptops. That way I have a few years of experience under my belt come 2025, when Windows 10 will be euthanized for the sake of Windows 11.

  2. Anon said on May 24, 2022 at 5:49 pm

    Linux fan bois mad. Windows 11 is so good I stopped using Linux altogether. The best part of it is I don’t have to deal with that goofy toxic “Linux community” that want to keep Linux stuck in the 90s. Enjoy that never rising in 20 years 2% market share there bois.

    1. Marv said on May 25, 2022 at 10:29 am

      It’s a secret club for a reason, and it looks like the *NIX users won, getting you out of their ecosystem ;)

  3. Allwynd said on May 24, 2022 at 4:20 pm

    The only thing I like about Windows 11 is that it’s less ugly than Windows 8 or Windows 10. I like:

    – the rounded corners
    – the return of grdients
    – the colorful icons
    – the return of depth

    I don’t like the rest, but I’m already using it and have been since summer 2021. The only problems that I have now is not being able to set my default programs with the ease it was in previous versions – XP, Vista, 7, 8, 10.

    Other than that I’m OK with it. I just hope they don’t force people to be connected to the internet in order to create an account on a brand new Pro installation in the future.

    I also disagree that the adoption is the highest and the product satisfactions is just as high. I think these are lies. Windows 11 can’t be installed easily on PCs without TPM 2.0, it’s also one step forward two steps back compared to Windows 10 in terms of freedom and allowing the user to customize the OS to their liking.

    For me Windows 7 was the last good version of Windows. 8 really started ruining things, 10 fixed some things of 8, but ruined others, 11 also fixed some things of 10, but ruined others. Nowadays when you think how XP was only an improvement over 2000 and Vista was only an improvement over XP and 7 was only an improvement over Vista, but after that things have just been regressing. Windows is not faster or more secure or more capable. It’s just that hardware nowadays is so overkill that Windows runs perfectly fine. Junk cleaner software from the XP days is irrelevant only because hardware is so overkill that PCs no longer become slow, not that because junk files or dead registry entries are no longer accumulating, they are, they just aren’t causing problems as they used to 15 years ago.

    Now the bar has dropped pretty low for everything – Windows is crap and people are OK with it, because they have to use it, Linux is still nowhere near ready to replace Windows. Games in the last decade have also been complete garbage and people are OK with it, simply because they want to play new things. So now that everything is more crap than before, developers aren’t even trying anymore, because they have no competition.

  4. WPontius said on May 24, 2022 at 3:10 pm

    Windows 11 is stalled in adoption from all the reports I’ve read, due to their ridiculous hardware requirements. I am satisfied with Windows 11, there are many things Microsoft could do to improve it but Microsoft doesn’t care what the consumer wants. We are just lab rats to experiment on.

  5. John C. said on May 24, 2022 at 2:53 pm

    Personally, I ignore everything that Microsoft spin doctors come up with. Like this stuff. As M$UCK said above, “Interface regression is name of the game…” I’m still with W7 for the duration. I have W10 on my laptop, and the most common reason I’ve been firing that computer up lately is the keep the battery charged and to allow M$ to force-feed some updates onto it. Other than that, it remains offline when I’m using it. W11?? No way.

  6. Anonymous said on May 24, 2022 at 10:31 am

    Panos Panay KPIs; product quality and customer satisfaction.

    Yay everyone gets a bonus.

  7. Aaa said on May 24, 2022 at 10:16 am

    Windows is the McDonald fastfood version of software.

  8. boris said on May 24, 2022 at 8:04 am

    I do not take this “satisfaction survey” seriously. It is like an advertisement where company says “we are best in the industry” to promote its products. Are they the best? Who knows? Should you believe them without independent third party survey? If it is important to you, no.

  9. M$UCK said on May 24, 2022 at 5:39 am

    Windows 11 is so pathetic and backwards I jumped ship to linux to get a head start on 2025 (win10 EOL).

    Interface regression is name of the game and I am done playing it.

  10. Yanta said on May 24, 2022 at 2:27 am

    Whats his real yard stick? If a person breathes they must love the OS?

    It’s absolute garbage and was released way to early.

    The pushing of the Microsoft Account, the taking over of your hardware and other nauseating aspects make it a total non starting for every one I know.

    I’m yet to meet someone who actually likes it.

  11. Tom Terrific said on May 24, 2022 at 2:26 am

    Have been using the OS since Windows 3.1 and for sure there have been issues with each versions since, some more than others. Stayed with Windows 7 until 2020 when I bought a new laptop with Windows wasn’t so bad as some make out here IMO. Offered the upgrade to Windows 11 a week ago and as far as I’m concerned it is an improvement. People complaining here about some of the changes appear to not like Windows very much. Change is inevitable, and most people adapt quite easily. I’ve been reading Ghacks for the past 15 years and it appears that any articlesd to do with Windows are usually debunked in the replies here. Personally I always try to look on the positive side of life and avoid negativity. You should try it. Wear a smile on your dial :) ..
    you may find it feels good.

  12. Anonymous said on May 23, 2022 at 11:42 pm

    Dektop os worldwide marketshare 10 years ago… windows at 95%.
    Today… windows at 75%.
    They managed to go from 95% to 75% in a decade. Congratulations.
    No matter what they say about the surveys from their fanboys in ten years from now they will manage to go from 75% to less than 60%. People are abandoning this sinking ship for macos and chromeos for over a decade and they will keep doing it. I hope they start abandoning it for linux too.

  13. thelasthope said on May 23, 2022 at 11:27 pm

    Panos Panay: OK, guys, everyone is happy with Windows 11?
    Microsoft staff: Yeeeeeeee!!
    Panos Panay: I want to share with our shareholders the astounding number of people who is very BUT VERY HAPPY with our last product. Yeehaw!

  14. John B said on May 23, 2022 at 10:40 pm

    “highest product satisfaction of all Windows operating system releases.”

    D R U G S

  15. G said on May 23, 2022 at 9:07 pm

    Is this a joke ? Since Windows 7 Microsoft hadn’t done anything meaningful, not with Windows 10 and not 11.

  16. Anonymous said on May 23, 2022 at 8:48 pm

    So they’ve stooped to making up their own completely fictional statistics now? You can see by marketshare Win 11 is an even bigger failure than Win 10. For reference, Win 7,8 still have 2x marketshare of Win 11.

  17. Annie said on May 23, 2022 at 7:55 pm

    Panos Panay is delusional and useless. He completed destroyed Windows usability and functionality by trying to copy Apple. Anything Microsoft says about 11 is from a small sample size of fanboys. No one is currently using Windows 11 and cares about it. No one will upgrade until they add all the functionality it lost from 30 years ago. 11 is the worst version of Windows, the most frustrating and lowest adopted.

    1. Jed said on May 24, 2022 at 12:30 am

      My thoughts exactly… windows 11 is less productive than 10. The context menu is ridiculous, what is done in windows in 2 clicks now takes 5 or 6 in windows 11.

  18. ECJ said on May 23, 2022 at 7:39 pm

    I wouldn’t pay any attention to what Panos Panay has to say – he’s a used car salesman type who would sell his own grandma for a quick buck.

  19. Mystique said on May 23, 2022 at 6:39 pm

    Lies Lies Lies!

    I guess they are resorting to viral techniques knowing full well that in today’s society that once you convince people of something then you can command an army no matter how false it is.
    I have noticed in my region that every second commercial is of two Windows 11 and two complete shills trying to flog this operating system off as hip, cool and great.

    I expect any paid Microsoft employee to put a positive spin on anything. You aren’t gonna find any Microsoft employee especially at the top levels willing to put their name to their comments and label Windows 11 for what it essentially is… a flop!

    Microsoft don’t care they know they have the market cornered and have demonstrated that they can simply stop supporting an operating system no matter how good or valid it is then starve it of features by not updating key elements and basically run it into the ground giving you no option but to update if you want to continue being a relevant. You’re basically forced into updating whether you like it or not. So lets not kid ourselves here Windows 11 isn’t a great product and neither is 10 for that matter but we compromise and put up with all the garbage because we have to, not because said OS is great. I mean you’d really have to be kidding yourself if you believe that.

    I have known several people that updated to windows 10 even and regretted it but because they weren’t aware of what they did and how to roll it back they just ran with the punches which is the same thing with 11 except with windows 10 it was a complete foistware in similar way to chrome did. They unloaded windows 10 like a bucket of chum in a shark tank. They dangled that carrot before people for so long and even gave it away and nagged you to do it.

    Microsoft are kidding themselves and have been for a very long time now. Nobody can even trust them. Look at how many people not only make privacy scripts and software then times that by a few thousand as to how many use such software.

    Who are Microsoft trying to convince us or themselves?

  20. 45RPM said on May 23, 2022 at 6:32 pm

    If proof is needed that 100% of all information from Microsoft about basically anything is horseshit, this should be Exhibit A.

    The only people that could possibly think Windows 11 is anything but an obscene BETA on live, paying users are deluded and or retarded (with full respect for people who are legitimately suffering from actual mental/cognitive diseases, as oppose to fucking morons).

    If anyone but Microsoft foisted this moist plop of fecal matter as a product to the world, they’d fold in a month,

    “It’s Good to be king”, said Mel Brooks. Screw the peasants, let them eat Bing.

  21. Mike J. said on May 23, 2022 at 6:25 pm

    I don’t know if this is kosher for this site:

    1. Anonymous said on May 24, 2022 at 8:02 am

      Try not. Some is just whinge for the sake of whinge.
      1) There is a tool to check specifications. If that says your computer is OK, upgrade is probably going to be safe. If it says ‘not OK’, stick with 10 or 8.
      2) So far I’m not delighted with the taskbar but icons are now smaller. The main issue at this stage is the bar and icons are not scale adjusted. No doubt, programmers will get there.
      3) Windows start menu is opinion. IMO 11 is better and there is a beta release for an improvement. More pinned and no recommended.
      4) If you need to see a search box you have a problem. I had it hidden/removed in 10 and am happy NOT to see it hogging real estate on the talkbar.
      5) I haven’t used it on a tablet but Windows 11 works much the same find on my touch screen laptop. There is at least one improvement over 10. Right click a file looking for properties and the list of items is no longer ridiculousy spaced.
      6) My Windows 11 does not require a Microsoft account.
      7) Action centre as it was in Windows 10 was incredibly annoying. I disabled it totally. Currently actions pop up in 11. These are reasonably configurable. You can’t quite get rid of all the annoying trivia but it is an improvement.
      8) What timeline and deprecated features do I miss??? The more they deprecate the better IMO. Give me a slim OS please.
      9) Simple is better.
      10) Finally something I can agree with. There is no rush. I had a catastrophic fail with 10 that left rebuild as the only viable option or 11 would still be on the ‘resist’ list. All said and done, its job is only to run the programs you really wish to use. AFAIK there are no Windows 11 only programs

      1. Marv said on May 24, 2022 at 9:02 am

        Simple is for simpletons. I want to work in my OS and not have features hidden behind 20 clicks. I’m sure adding a network drive manually is nothing the average joe does, but i do.

  22. Gramps said on May 23, 2022 at 5:11 pm

    I think Panos survey people include his mom and her cat, both praise Windows 11 so it’s the most successful windows ever! Period. Now pay Panos his monthly wages of 98 million dollars, plus bonuses, and shut up. You’re just jealous because your operating system isn’t as successful!

  23. Paul(us) said on May 23, 2022 at 5:10 pm

    Panos (Panic) Panay sounds just like Don Quixote just after he was hit by the windmill’s blade.

    The quality is still in an appalling state.
    After the distressing transition to Windows 10, the customer now has another operating system rammed down their throats that, after a year, is still not up to scratch. Far from even.

    With Martin’s statement, “Windows 11 launched with a fair share of issues,” Martin is much too soft on Windows 11.

    1. 45RPM said on May 23, 2022 at 7:49 pm

      @Paul(us) RE “Martin is much too soft on Windows 11”

      He needs to be otherwise he’d never get anyone at Microsoft to talk to him. This site isn’t about journalism, it’s an ad delivery system like 99% of all “tech sites”. Some fluff talk cribbed or ‘adapted’ from press releases, etc., yes, but NONE of them will tell you the truth anyone sentient can see. Don’t expect an article called “Windows 11 is a flaming piece of sh*t and here are 12 reasons why…”

      1. Paul(us) said on May 23, 2022 at 9:39 pm

        I understand 45PRM. (I am not an 8+1?3, 16+2?3, 33+1?3, and 78RPM). I understand that Martin can give well-founded indications in a softly voiced voice.
        But I think I can mention horse and carriage. This is because I have paid for the O.S.
        Even more so when the cart is put before the horse.

  24. alsa said on May 23, 2022 at 5:07 pm

    >Now You: do you run Windows 11? Do you agree with Microsoft’s statement on the quality of the operating system?

    I agree that any such claims are inflated and any product satisfaction data cannot be trusted because its both biased and is gathered using questionable survey tactics.

    But How can anyone be satisfied with a product that removes features is anti UX like basic context menu usage to mention 1 of the many issues.

    How can anyone be so satisfied with added bloat and being forced to jump through hoops to have a local account.

    How can anyone be satisfied with the unrealistic HW requirements based on unsecure technologies like TPM which arent updated with security patches anymore. Or when using the intel ME TMP, when the intel ME itself isnt upgraded with latest security patches?

    How can anyone be satisfied with having NEW PC’s with yet another closed source chip controlled fully by MS, likely spying on you as well.

    I know what George Carlin would say about this would he be alive today. What he would say and what I say are the same thing.

    Anyone who is satisfied with Windows 11 deserves all the misery coming their way, enjoy it folks.

    1. Trey said on May 24, 2022 at 11:04 pm

      Well said

  25. chesscanoe said on May 23, 2022 at 4:14 pm

    The Window 11 Desktop image included in this post says it all. The icons in the left group for a long time can be optionally aligned to a grid, but the icons in the right group cannot be aligned to a grid unless you have a good eyeball and a steady hand, or first make a grid to use as wallpaper for your screen aspect ratio and selected icon size. Microsoft, how about thinking of form and function at the same time?

    1. Allwynd said on May 24, 2022 at 4:10 pm

      What the fuck?!

      All the icons are on the same grid. The icons the left hand side are right next to one another. The icons on the right hand side have an empty space between them.

  26. Doom Awaits said on May 23, 2022 at 4:02 pm

    I love it how Panos can lie the thickest lies ever to people without blinking. Not one ounce of honesty in that man. Super-puppet. Quite an asset for Microsoft he is. Captain of the Snake Oil Tanker.

    1. Jeff M.S. said on May 24, 2022 at 11:34 pm

      Chief Lying Officer (CLO)

  27. John G. said on May 23, 2022 at 3:55 pm

    I want to know the amount of whiskey, wine and tequila that is running over the tables of Microsoft headquarters. Sincerely. Thanks for this article, it has made my monday a better day due the high quality of laughs. Panos, go to Apple right now, they deserve you more than you imagine. :]

  28. Hitomi said on May 23, 2022 at 3:20 pm

    >Now You: do you run Windows 11? Do you agree with Microsoft’s statement on the quality of the operating system?

    Is this a hen / egg pseudo-problem?
    If I install bypassing the TPM, i really must want to have 11.
    If I have a TPM and install it, my hardware must be new and support it well.
    If I have a TPM and not install it and not bypass it, I cannot be considered a user.
    If I roll back to Win 10 neither.

    So it would boil down to people incapable of reverting to 10 that could be unhappy. Everyone else is masochistic enough to enjoy the theme pack and artificially bumped number?

  29. Henk said on May 23, 2022 at 3:16 pm

    The problem is not only (as already stated above) how you define “quality” but also (and perhaps even more important) how exactly you do measure “product satisfaction” among users. What are the methods used and what are the measure points? How did you process user feedback? What groups or subgroups of users are involved in the measuring? How did you ensure that the resulting measured data are representative for all or for average users? Etc. etc.

    As long as most of these questions remain unanswered (or at least not clearly and satisfactory answered), Panay’s words about “product satisfaction” are just hollow and meaningless marketing slogans.

    1. Tachy said on May 23, 2022 at 7:17 pm

      There’s a tool running as a background proccess that sends your “Experience” data to them once a day.

      1. Anonymous said on May 23, 2022 at 11:35 pm

        Not in my system it doesn’t. Everything set by default to run at that has ‘experience’ in the name gets disabled and every service is investigated for ‘necessity’. Perhaps that’s the reason I am happy enough with 11 compared to previous systems? That doesn’t mean problem free. For example, after installing office double-clicking a workbook icon failed to open Excel. While extensions were set, I needed to re-do them all manually. To be (somewhat) fair to MS, it is the Office 2010 version. Another time, Thunderbird would only open in safe mode and would do nothing when opened. System restart fixed that. Also to be fair to MS, I was making a lot of tweaks in the session disabling unnecessary services (none of which related to Thunderbird).

        So, other than the occasional minor issue, Windows 11 works for me and has now survived installation, update after installation and last month’s path Tuesday (this month’s updates yet to be installed).

        This old dog can be taught new tricks so I don’t care about layout.

    2. Hitomi said on May 23, 2022 at 3:26 pm



      I fully agree with you, but it is easier to sum it up in a comic :)

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