Online reputation management becomes more important as focus shifts to a world that is connected online. Chance is that someone searching for your name, or a nickname you are known by, will find information about you online unless you have separated your online identity from your real one from the very first steps you made on the web.
Depending on what you do for a living, you may be present online and can't really do anything about that. If you search for my name for instance, you will find lots of information about me and people who share the name.
It is important that the information returned by the search engines is accurate and not misleading in any form or way as others who search for you online may get a wrong impression or worse otherwise.
Update: Google abandoned Me on the Web. Google Alerts is still a thing, however, and can be used for the purpose. End
Google's new Me on the Web feature aims to provide you with a couple of tools to keep things under tight control. You find the new feature under your Google Account settings. To open it either load the following link directly, or click on the profile photo at the top right of a Google property after you have signed in to a Google account and select Account > Profile and Privacy > Me on the Web.
Here you are presented with three options:
All available options are available in other locations as well. You can configure Google Alerts manually if you for instance. The Me on the Web feature however makes those options available to a larger audience.
It is a bit hidden in the Account options as it only becomes available when you click on the Profile and Privacy link here, but users who discover it may find all the tools they need to quickly check for names online and create alerts to be notified about new information posted on the Internet.
Are you keeping track of your name or other names on the Internet?Advertisement
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Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.