They Are Here, But Will They Cut It? [Apple]

Oct 20, 2009
Updated • Jan 4, 2018
Apple, Companies

Apple has finally launched the new Macs, and as expected, the world is going crazy over comparisons and everything. Apple’s Phil Schiller has been vocal about Microsoft’s Windows 7 not having any negative effects on Apple’s sales whatsoever. In fact, he said that it would actually drive people towards Apple with the complicated upgrading procedure. So are the new Macs up to the challenge?

The most interesting of the lot are definitely the new iMacs and the multi-touch mouse. The new Quad-Core iMac was heard coming long before, when the first rumors started circulating last month. Now that it is finally here, the differences from the old models are obvious. It has a stunning 27” display, Intel Core i5 (upgradable to Core i7) and has a huge screen space at 2560x1440 pixels.


But the excitement is not restricted to the highest model. The main thing that I would like to bring your attention to is the fact that all models (except the quad core) have Intel Core 2 Duo chips at 3.09GHz and have 4GB memory as standard. Plus, there is the brilliant new wireless Magic Mouse and wireless new keyboard that come standard with every iMac.


The Magic mouse is a brilliant piece of equipment. It has no buttons, is made out of aluminum and is topped off with a capacitive multitouch layer that works just like the MacBook’s glass trackpad. You can touch anywhere and you can scroll the full 360º if the application allows it. The whole surface clicks like the glass trackpad and you can even get it to emulate the two-button mouse. I say this is the best non-gaming mouse till date. Plus the tracking is now optical, so the Magic Mouse can track without a mousepad and on almost all surfaces. Gestures are supported and so is accelerated scrolling. So comparisons to the iPhone’s multitouch features are fully justified.


The MacBook gets a polycarbonate unibody, with the same built-in battery as the MacBook Pro line. So it now has a 7-hour rated battery life. There have been subtle design changes - the most noticeable is the lack of the sharp edge that really bugged people on the previous models. The display is now LED backlit, making the MacBook more eco-friendly and energy efficient.

Mac Mini

MacMinis have received speed and storage upgrades but everything else is pretty much the same. There is now a 2.53GHz Core 2 Duo, $999 server edition that packs in two 500GB HDDs, Mac OS X Server Snow Leopard and lacks a DVD burner.

So now that we know what Apple had up their sleeves, it is time to talk about how this will help them in their race against Windows 7 and the slew of new computers that will be released during and soon after the Windows 7 launch.

Apple’s new strategy with iMacs is clearly to give users as much computing power as possible. The new entry point of 3.06 GHz and 4GB RAM is going to be a hit with the crowd because these are above average features at this time. So buying an iMac now would be a great thing because you will not have to upgrade for quite a while.

The new 27” Core ‘5/i7 iMac is clearly an attempt to woo those professionals who want something more affordable than a Mac Pro but something more powerful that the previous generation iMacs. This new iMac is going to be a hit with visual designers and also with musicians. Both have a lot of use for large screen spaces. Designers can do side by side comparisons while musicians can now see more things on screen. I for one would use this with Logic Pro and place the mixer and the arrangement areas side by side during the final mix down.

The two Mac Minis And the MacBook [white] have been through smaller updates. They are not very different spec-wise but the MacBook has changed quite a bit physically. It doesn’t seem like they will make much of an impact on their own but the price cuts are sure to bring in some more sales. To me, it seems like 2010 Q10 will be the bigger quarter for Apple and they will one-up Windows 7 with their tablet device. So this it for now and I don’t think the new Macs and Windows 7 will suffer a lot from each other. That is because the high-end will still go for MacBook Pros and iMacs and the average consumer will be torn between the Mac Mini and myriad Windows 7 systems. However, the MacBook [white] is likely to make it to quite a few stockings this year.


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  1. The Dark Lady said on July 9, 2023 at 11:19 am

    Martin, I would appreciate that you do not censor this post, as it’s informative writing.

    Onur, there is a misleading statement “[…] GIFs are animated images …”. No, obviously you don’t seem to have take much notice of what you were told back in March regarding; Graphics Interchange Format (GIF).

    For example, (if you had read my replies within that thread, you might have learnt something useful). I even mentioned, “GIF intrinsically supports animated images (GIF89a)”.

    You linked to said article, [Related: …] within this article, but have somehow failed to take onboard what support you were given by several more knowledgeable people.

    If you used AI to help write this article, it has failed miserably.

    1. E. Fromme said on September 29, 2023 at 1:32 pm

      EMRE ÇITAK posts are useless because they are fraught with inaccuracies and are irrelevant.

  2. KeZa said on August 17, 2023 at 5:58 pm

    AI is stupid, and it will not get any better if we really know how this all works. Prove me wrong..

  3. Database failure said on August 18, 2023 at 5:21 pm

    Martin, [#comment-4569908] is only meant to be in: []. Whereas it appears duplicated in several recent random low-quality non relevant articles.

    Obviously it [#comment-4569908] was posted: 9 July 2023. Long before this thread even existed… your database is falling over. Those comments are supposed to have unique ID values. It shouldn’t be possible to duplicate the post ID, if the database had referential integrity.

  4. Howard Pearce said on August 25, 2023 at 12:24 pm

    Don’t tell me!

    Ghacks wants the state to step in for STATE-MANDATED associations to save jobs!!!

    Bring in the dictatorship!!!

    And screw Rreedom of Association – too radical for Ghacks maybe

  5. Howard Allan Pearce said on September 7, 2023 at 9:13 am

    GateKeeper ?

    That’s called “appointing” businesses to do the state’s dirty work!!!!!

    But the article says itself that those appointed were not happy – implying they had not choice!!!!!!

    1. Howard Allan Pearce Jones said on October 1, 2023 at 4:28 am

      Rreedom of Association is one of our most important rights. Some people think it’s Freedom, but no, I say Rreedom is far more important. There are many STATE-MANDATED associations that save jobs, that’s right MANDATED. I can’t name any of them, but rest assured they are bad, because saving jobs are bad, and people having jobs leads to dictatorship!!! Anyone who disagrees is too radical for Ghacks maybe, because I’m not sure.

  6. owl said on September 7, 2023 at 9:50 am

    @The Dark Lady,
    @Database failure,
    @Howard Pearce,
    @Howard Allan Pearce,

    Note: I replaced the quoted URI scheme: https:// with “>>” and posted.

    The current is owned by “Softonic International S.A.” (sold by Martin in October 2019), and due to the fate of M&A, has changed in quality.
    Many Authors of bloggers and advertisers certified by Softonic have joined the site, and the site is full of articles aimed at advertising and clickbait.
    As it stands, except for articles by Martin Brinkmann, Mike Turcotte, and Ashwin, they are low quality, unhelpful, and even vicious. It is better not to read those articles.
    How to display only articles by a specific author:
    Added line to My filters in uBlock Origin:,.home-posts,.home-category-post:not(:has-text(/Martin Brinkmann|Mike Turcotte|Ashwin/))

    By the way, if you use an RSS reader, you can track exactly where your comments are (I’m an iPad user, so I use “Feedly Classic”, but for Windows I prefer the desktop app “RSS Guard”).
    RSS Guard: Feed reader which supports RSS/ATOM/JSON and many web-based feed services.

  7. Anonymous said on September 14, 2023 at 6:41 pm

    We all live in digital surveillance glass houses under scrutiny of evil people because of people like Musk. It’s only fair that he takes his turn.

  8. Anonymous said on September 18, 2023 at 1:31 pm

    “Operating systems will be required to let the user choose the browser, virtual assistant and search engine of their choice. Microsoft cannot force users to use Bing or Edge. Apple will have to open up its iOS operating system to allow third-party app stores, aka allow sideloading of apps. Google, on the other hand, will need to provide users with the ability to uninstall preloaded apps (bloatware) from Android devices. Online services will need to allow users to unsubscribe from their platform easily. Gatekeepers need to provide interoperability with third-parties that offer similar services.”

    Wonderful ! Let’s hope they’ll comply with that law more than they are doing with the GDPR.

  9. sean conner said on September 27, 2023 at 6:21 am
  10. Sherry Grant said on September 29, 2023 at 7:47 pm

    What does this article about Musk/Tesla have to do with computing, devices, phones?
    More irelevant filler.

  11. Anonymous said on September 29, 2023 at 8:47 pm

    yeah sure… they are always the victims and it is only against them ????

    Believe them 100% and never question anything. This lawsuit sounds like the type you heard when people were eating batteries.

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