Google Squared Launches

Martin Brinkmann
Jun 4, 2009
Updated • Dec 10, 2012
Google, Search

Google Squared is a new concept search engine by Google. Unlike conventional search engines Google Squared has been designed to present the information right in the search interface without the need of leaving it to read up on the information on other websites. A user who would be interested in Greek Philosophers, American Presidents or English Kings could get the information from squared in a neat spreadsheet format.

Google adds columns to the spreadsheet that differ depending on the search term. A search for people for example will reveal names, images, descriptions and their dates of birth and death with the option to add new suggested columns at the end of the spreadsheet which can include notable ideas, main interests or schools / interests. A search for metal on the other hand reveals information about the density, cas number, melting point, atomic number or crystal system.

Google Squared is therefor an interesting option when researching information that can be grouped. The conventional way of looking up all American Presidents would be to either perform a search on a search engine and look at the first results that come up or directly visit an encyclopedia like Wikipedia for the information. Most result pages however contain additional text and it is up to the researcher to find the right information.

There is however on problem associated with Google Squared which makes the concept prone to error: There is no quality control. Google Squared fetches information from all over the web which can lead to errors. Take a look at the results in the picture above. The spreadsheet tells us that the philosopher Plato was born on November 7, 1964. A click on that specific entry displays additional birth days including 424-423 BC of Wikipedia. Plato's birth year taken from Wikipedia's is however marked as low confidence data in this case.

While it is easy to spot such obvious flaws it becomes more difficulty. Who can say that the density of Platinum is really 21.45, that the maximum speed of the German WWII tank destroyer Jagdpanther was indeed 46 km/h or that Saturn's orbital period is 29.46 years.

This means that it is always advised to find at least one additional source of information that backs up the information presented by Google Squared.

Update: Google Squared has been discontinued.


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  1. Nair Satheesh said on August 20, 2009 at 7:14 pm

    Google Squared appears to be similar to my patent application:

    Frankly, I am getting a Déjà vu effect while going through the “Google Squared” application because it appears to be very similar in function to my United States patent application which was filed on April 12, 2007 and as publicly disclosed by the United States Patent and Trademark Office on October 16, 2008, when the patent application was published.

    My patent application is titled as “Method And System For Research Using Computer Based Simultaneous Comparison And Contrasting Of A Multiplicity Of Subjects Having Specific Attributes Within Specific Contexts” bearing Document Number “20080256023” and Inventor name “Nair Satheesh” which may be viewed at upon Patent Applications: Quick Search.

    Google Squared appears to be using at least some if not many of the same methods and systems as set forth by me more than two years ago in my patent application. In fact there are many more methods and systems disclosed in my patent application which I believe will help resolve certain inaccuracies found in current Google Squared application.

    I have issued legal notices to Google through my Patent Attorney in the US but Google has not responded yet to any of my notices.

  2. Paulus said on June 4, 2009 at 11:39 am

    I dont know about this new services from google this because the errors in dates and events are so ferry great, that its not a ferry good reference. And next to that ferry common questions i looked up are not found.

  3. rav said on June 4, 2009 at 11:25 am

    “Wikipedia’s birth year is however marked as low confidence data in this case.

    While it is easy to spot such obvious flaws”

    That’s just … yeah

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