Fight Piracy by silencing part of a movie ?
Paramount apparently decided that it would be a great idea to deter and track piracy by silencing random parts of the movie Indiana Jones and the Kingdom of the Crystal Skull. This seems to be a sort of watermarking technique to be able to identify the cinema the copy of the movie was mad, that is if the guys who copy the movie are using the same sound source and not another one.
This is another classic case where the industry is punishing their legit customers and not the ones who copy and download the media. It's the same case with copy protections and DRM. The only ones who have to cope with those things are the customers who purchase the products, never heard of any copy protections or DRM in movies, games or music that were available on P2P networks. Those come free of those repressive technologies.
The commenters at Boing-Boing mentioned about 3-6 random sound drops for a few seconds. Now that would really make me angry and I would definitely ask for a refund on my way out. What's their next ingenious move, blank out a few scenes ? The cinemas themselves do not seem to have a say in the matter. I would bet that the movie that is available on P2P networks does not have those sound gaps. Wanna bet ?