I do not like the Quicktime format that much. I hate to use additional clients next to VLC to view certain types of movies / videos embedded on websites. I also do not like the fact that you can't save movies easily if you do not use Quicktime Pro.
I discovered a method that lets you download movie trailers from Apple's Trailer website so that you can watch them locally in your favorite movie player afterwards. Players like VLC Media Player or Quicktime Alternative play .mov files just fine.
I'm going to explain this by using an example. I'm really looking forward to watch the movie 300 which will come out in March. A new trailer for that movie was released a few days ago and I want to download it to my computer to watch it again without re-downloading it. The first step would be to visit the apple movie trailers website.
Click on the link to the movie 300. The main page of the movie shows up where you can select the resolution of the trailer that you want to view. Right-click and select view page source. Find either 480, 720 or 1080. Skip the first and copy the second url that you find.
Add the letter h before the resolution, it would like this
This is the direct link to the movie. You could use a download manager to download it or save the page once the movie has been completely loaded.
Update: Apple has blocked most programs and devices from accessing the direct movie trailer links on the website. While there still seem to be workarounds available, for instance by changing the browser's user agent to that of quicktime, you can alternatively hop over to a site like Dave's Trailer page which links to movie trailers directly. Just right-click a trailer listed here and select save as to save it to your local system.
Update 2: You can now download Apple movie trailers directly from the site. To do so click on the down arrow next to the Watch now button on the trailer selection page.
Select the resolution that you want to download the trailer in - keep in mind that a higher resolution means longer download times and more bandwidth - to have the trailer in the selected format available on your local system.
Update 3: Apple has removed the option to download movie trailers from the site again. Let me highlight a manual option to download those videos to your local system.
I'm going to show you how this is done in Firefox. Other browsers may provide you with similar means.
Make sure you switch the user agent back to default when you are finished downloading trailers.
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