Mozilla launches AI shopping helper Fakespot Chat

Martin Brinkmann
Nov 14, 2023

Fakespot Chat is an AI-powered shopping helper by Mozilla-owned Fakespot. Fakespot is a free service designed to analyze product reviews online to provide Internet users with adjusted ratings. The main idea behind Fakespot is to sort out all fake reviews and ratings; this may change a product's rating significantly.

Some manufacturers, retailers and companies may alter product reviews to increase the popularity of their products. The same techniques are sometimes also used to drop the popularity of competing products on shopping sites. Fakespot uses algorithms to detect these fake reviews.

Fakespot Chat is an AI-powered shopping helper. While it sounds similarly to Microsoft's Copilot Shopping Assistant, it is an entirely different product.

Mozilla's creation is designed to answer questions that shoppers may have about certain products. Lets say you check out Apple AirPods and have a few questions. Do they work on Android? What is the average battery life of the product. How does it compare to other wireless earbuds?

Some shopping sites list frequently asked questions and some questions may also be answered by user reviews. With Fakespot Chat, answers are right at a user's fingertips. Ask the AI the questions and you get an answer, which hopefully is correct and not an hallucination.

fakespot chat by mozilla

Fakespot Chat worked well for the most part during tests. You can check it out on the Fakespot website by pasting the URL of a product into the URL field on the Analyze page. Installing the Chromium extension makes this a bit more comfortable, but you have both options at your disposal.

The AI chat interface opens directly on the product page. Here you may ask your questions. For games, you may ask about the difficulty level, age rating or even if it is similar to another game. For tech, you may ask about technical details, supported formats, battery life, resolution and anything else that you may have questions about.

It is still recommended to crosscheck the answers to make sure that they are correct. When asked about the age requirement of Super Mario Bros. Wonder, Fakespot Chat returned that gamers needed to be at least 67 years of age. When asked again, it returned that there is no specific age requirement. The second answer is correct for the United States, as the game's rating is Everyone there. In the UK, the game has a PEGI rating of 3, which makes it suitable for ages 3 and above. Considering that the review URL was from the store version, the second answer was correct.

One issue that users may have is that the answers may differ each time the same question is asked. This can be a problem, especially if the answers contradict each other.

Closing Words

In closing, it is clear that services such as Fakespot Chat or Copilot for Microsoft Shopping have a long way to go before they become the trustworthy shopping assistant that they want to be. Clearly, it is necessary to double-check anything that the AI's return. This necessity reduces the usefulness of them significantly. After all, you could check the answers directly in the first place using traditional means.

Mozilla launches AI shopping helper Fakespot Chat
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Mozilla launches AI shopping helper Fakespot Chat
Fakespot Chat is an AI-powered shopping helper by Mozilla-owned Fakespot designed to answer questions about products.
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  1. Varun said on November 28, 2023 at 1:45 pm

    Thank you for writing this article, fakespot really helps to find which one is best produced by knowing the genuine reviews.

  2. TelV said on November 15, 2023 at 5:34 pm

    Before I buy anything at all – except food – I tend to research the subject thoroughly first before making a decision. That will for the most part entail reading journalistic as opposed to user reviews because I’ve learnt from bitter experience that there are so many people in the world that live mundane lives for which they try to compensate by writing user reviews about subjects they know absolutely nothing about.

    So if Moz’s AI is going to compile its opinion by reading such nonsensical reviews to form an opinion they can put it where the sun don’t shine as far as I’m concerned :D

  3. Tom said on November 14, 2023 at 12:05 pm

    > Installing the Chromium extension makes this a bit more comfortable

    Or the Firefox extension. I mean, Fakespot is owned by Mozilla, so it is obvious to also mention the extension for Mozilla’s browser. ;-)

    1. Martin Brinkmann said on November 14, 2023 at 12:42 pm

      Right. Correct me if I’m wrong, but I think I read somewhere that the Firefox extension is lagging behind in functionality.

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