Google's plan to dominate the gaming world in 2023

Google Stadia's downfall has not deterred the tech giant from forging a dominant position in the gaming industry as a cloud services provider. This move is pressuring competitors such as Microsoft and Amazon Games.
Google Cloud's Director of Game Industry Solutions, Jack Buser, asserts that Stadia's failure has influenced the company's new strategy, as it has allowed them to prioritize game developers building their games with Google's cloud infrastructure.
Buser, who was Stadia's 10th employee in 2016, previously worked for PlayStation. The initial launch of Stadia aimed to rival industry powerhouses such as Sony, Microsoft, and Nintendo by enabling players to stream games remotely from servers without requiring a home console or PC.
“It was at that moment when we basically had to make decisions about Stadia that we realized that, at Google Cloud, we are at our best when we’re helping other people build this stuff, not necessarily building it ourselves,” Buser told Axios.
Buser's reference to "stuff" refers to a suite of cloud-based services that Google is pitching to major publishers such as Ubisoft, Niantic, and Unity. While this offering may appear similar to cloud-based solutions provided by rivals such as Microsoft's Azure and Amazon, Google is taking a different approach.
Buser elucidated that Google's primary goal is to assist in managing and maintaining live service games, which are games that continuously receive updates, such as the immensely popular game Genshin Impact. It's worth noting that Google is exclusively focusing on live service games, setting them apart from other cloud service providers in the market.
Google is presenting a bundle of services to gaming enterprises that are specifically crafted for the management of live-service games. These games are meant to be played and updated indefinitely, and Google's suite of services is customized to cater to the distinct requirements of this category of games.
"Google is commited to games"
“Google is absolutely committed to games that are such a big part of our messaging,” Buser said. “When we made the decision with Stadia, we were just like, Look, we are committed to games as an industry.”
Beside a server platform, Google's service package for game publishers also incorporates an analytics suite for observing player and game actions, along with a data management program. These provisions are especially vital for live-service games, as they empower developers to efficiently manage and sustain these game types.
Google is positioning its services as a remedy for reducing the risks linked with creating and hosting live-service games. With an eye towards the 2023 Game Developers Conference, the technology behemoth intends to lure fresh high-profile clients to its service bundle.
Google's move to redirect its gaming strategy towards cloud-based services and backing for live-service games is a daring step. Although the failure of Google Stadia may have been disheartening for gaming enthusiasts, the company's refreshed emphasis on supporting game developers and publishers is a shrewd business strategy that may yield substantial benefits in the long term.
As Google vies with dominant players such as Microsoft and Amazon Games, its focused approach in providing specialized cloud-based services for live-service games could potentially give the technology giant a competitive advantage in the market.
Advertisement
“Do you use Google Photos?”
I do; I find it impossible not to use Google Photos on the Android phone; nevertheless, the “memory” feature is sort of neat. I’ve seen photos from a couple of years ago that that offer glimpses into the long-ago, forgotten past. It’s a lot like reviewing journal writing. “What was I doing and such and such a date?”
And, I think, when the “memories” are sorted and positioned, one can create a mini-collage with up to eight photos.
It’s so much easier to share photos with people rather than journal entries.
Nifty!
I delete the photos after 1 month of being taken. All of them are erased to return to the black and silent nothingness. Only the best ones are printed and placed in a very nice site at home. :]
I should buy a Chromebook.
None of the big tech companies are good but at least Google are the least dishonest and morally bankrupt of them. They’re always trying to do the right thing if the money allow it.
In reply to “https://www.ghacks.net/2023/08/19/google-keep-is-getting-a-version-history-but-only-on-the-web/” since the website has gone insane and no one can know where thier comment ends up.
This app should be called “Google Keeps it”. Because, they do.
I use Color Notes. No syncing, no internet, just local.
The article said: “[…] positive outcomes of genocide…”. Perhaps the AI was actually discussing the benefits of reading a “Scroll of genocide” … “You feel dead inside.”.
Martin, this post reply is supposed to belong: [https://www.ghacks.net/2023/08/22/googles-ai-search-generates-horribly-misleading-answers/] (given the the database is faulty it could appear anywhere or nowhere).
I have yet to be impressed with AI of any kind. I think it’s overhyped and not ready to live up to it.
How to use AI: Avoid the artificial stupidity at all times.
“When searched “Why guns are good,” it also prompted questionable responses, including potentially questionable statistics and reasoning. ”
Based on whose reasoning? These sorts of assertions are generally bullcrap intended to advance an agenda. If you don’t like guns, say so. Meanwhile, there are 400 million firearms in the US owned by close to a third of the population and around 20 million carry concealed.
So your opinion is not shared by a LOT of people who either enjoy firearm spots or are concerned about self-defense or both.
Wow. Ghacks still hasn’t fixed the broken comments system where old comments from a different article appear. Sad to see you slowly turn to dust since the buyout.
@Seeprime,
For over two weeks now,
I’ve been seeing “Comments” posted by subscribers appearing in different, unrelated articles.
https://www.ghacks.net/windows-11-update-stuck-fixed-for-good/#comment-4572991
https://www.ghacks.net/windows-11-update-stuck-fixed-for-good/#comment-4572951
For the time being,
it would be better to specify the “article name and URL” at the beginning of the post.
This guns comment came up in the Pixel watch repair post and I was bewildered as to what was the connection between the two.
goog = skynet
“human beings” = \slaves\
This info is so NOT correct.
I so do not want google in my life that I have NEVER downloaded chrome and I do NOT have ANY google accounts.
My browser is set to clear all cookies, cache and history every time I close it, which is every day, and I still get these world takeover login prompts on every site I go to.
So I CANT go to google accounts and turn it off.
If this info were truly accurate I wouldnt be getting these pop ups AT ALL.
Thanks @Ashwin for the article! :]
Anyone who continues to use these big tech scum’s cloud services deserves what they get.
Given Ghacks’ comments’ database problems I precise :
I’m commenting the article “Google is in trouble with YouTube Shorts – gHacks Tech News” by Emre Çitak
at [https://www.ghacks.net/2023/09/04/googles-youtube-shorts-problem/]
—
About the article’s question, “What do you think about YouTube Shorts?” (BTW first time I read here any other writer other than Martin Brinkmann directly asks the audience it’s opinion, and that’s just fine) :
YouTube Shorts may suit smartphones (which I don’t use) but on a PC they are not my cup of tea, to put it mildly.
From what I read a bit everywhere, opinions are shared : love or hate. For those who dislike many scripts and dedicated browser extensions have been developed to handle them (removal or redirect to standard video display).
I don’ view YouTube videos on YouTube but via a Piped or a Piped-Material YouTube front-end instance and these offer on search results and on channels the option to view Videos-Shorts-Livestreams-Playlists-Channels ; well, I practically never open the ‘Shorts’ display. I don’t like shorts (except in summer, hmm), I dislike the concept, fast-videos after fast-food, fast, faster … to bring what? Emptiness, IMO
Does that answer your question, @Emre Çitak :)
I despise YouTube Shorts. So much in fact, I use custom adblock rules in Brave Shields to remove that crap.
youtube.com##ytd-grid-video-renderer:has([href*=”shorts”])
youtube.com###dismissible:has([href*=”shorts”])
There’s an extension for Firefox and Chrome browsers called “Youtube-shorts block”, re-opens the video in a normal window. :)
https://addons.mozilla.org/en-US/firefox/addon/youtube-shorts-block/
https://chrome.google.com/webstore/detail/youtube-shorts-block/jiaopdjbehhjgokpphdfgmapkobbnmjp
ps. say NO to Shorts, it only encourage shooting vertical-videos which doesn’t go well with many desktop displays… except when shooting vertical objects, such as ahem… pretty ladies. :)
Page source shows that ghacks is still using WordPress as the platform. Knowing, more or less, how it works at the DB level I am not sure how one could mess up comments this badly. It is actually very difficult.
Google is the big leader of everything. Indeed it can actually buy Amazon, Disney, Netflix, X and whatever other company. I wonder what could happen if Google starts to build airspace ships in order to conquer the Moon. I bet that Google would be the first to offer free WiFi at the Moon. Please fix the comments.
This comment is inside the article:
[https://www.ghacks.net/2023/09/04/what-is-google-synthid-and-how-does-it-work/]
This “analysis” is disappointingly shallow and trivial. Why not include other factors like job level, responsibilities, full-time/part-time, qualifications, etc.? Because the conclusions probably wouldn’t fit the current leftist/feminist narrative. You don’t find what you don’t look for.
Misleading statistics.
Wage should be based on the amount of time, works, thinking (brain > muscle), responsibilities etc
Not skin pigmentation or your genitalia. There could be correlations, but not causations.
“Google maintains that it provides a superior product”
That is also Mozilla’s official position in defense of Google against the people, on that question of search engine abuse of dominant position by Google.
The funniest part is that not only it’s false regarding actual competitors, but even among not-actual-competitors there are meta-search engines that use exactly the same engine, just minus the tracking, so Google is clearly the inferior one compared to those already. But maybe what Google is saying is that it is the surveillance and bubbling that would make their engine superior. False again even without considering the damage those do.
“Google increases Chromebook support to 10 years”
I mean that’s great and all, but imagine using a browser-based, highly internet-dependent OS such as chrome. I’ve never used chromeOS but have seen it in person and read about it, just seems like ultra-limited user experience which relies on the concept that “most things can be done in a browser”.
What is there to support? It just a glorified web browser.
“Google launched Chromebooks in 2012 as low-cost devices and the company has had great success in the education world, especially in the United States.”
Happy tracking for all those unsuspecting children. And help normalize surveillance for those young brains. Well done Google.
No, AltaVista’s Search engine wasn’t difficult to use in the mid-nineties, and Yahoo didn’t own AltaVista either during the 1990s. Yahoo!, was a Web Directory. I was alive then and have actually used those engines, during that era, I should know if they were easy to use. So tell the angels what you’ve seen, scarecrow shadow on the Nazarene.