Microsoft expects to make a lot of money in 2020

Martin Brinkmann
Aug 5, 2018
Microsoft, Windows 7

January 14, 2020 is a special day for Microsoft and millions of computer users and organizations around the world. It is the day that Microsoft's Windows 7 operating system will receive the last batch of security updates as it reaches end of support on that day.

Windows Server 2008 and Windows Server 2008 R2 will reach end of support on that day as well after reaching end of mainstream support in 2015.

The end of support date affects millions of users who run Windows 7 and also 184 million devices run by commercial entities around the world (excluding China).

While some organizations may purchase extensions to get continued support for devices, most need to either migrate existing systems to another operating system or acquire new machines with a new operating system instead.

Microsoft wants company partners like Dell or HP to focus much of their effort in this regard on the Device as a Service model that is more lucrative than one-off sells with support agreements.

windows 7 commercial

The company noted that 64% of devices with Windows 7 licenses are older than 5 years, and that the average Windows 7 commercial device age is 5.51 years.

Segmented into groups, 50% of devices are run by Enterprise customers, 30% by Small Businesses, and 20% by Government agencies.

Microsoft revealed the numbers during Microsoft's Inspire partner event last week.

Mary Jo Foley who reported on the event first notes that an operating system's end of support provided Microsoft partners with opportunities to "sell customers on migration, provisioning and other services".

Microsoft expects that about 30% of all Windows PCs that company's migrate to will feature Device as a Service (DaaS) plans. Device as a Service is not a new concept; basically, what it entails is that Microsoft partners such as Dell or HP lease PC hardware to organizations on a subscription basis and often include other service agreements, e.g. for support, next to that.

Microsoft 365, Office 365, and other subscription-based products from Microsoft may be included in these deals as well.

Modern commercial device, cloud managed and modern billing are the three pillars of Microsoft's DaaS strategy.

Microsoft partners could earn a "gross profit" of more than $100 "per seat per year by selling the Microsoft 365 stack via a DaaS approach".

Devices would run a Windows 10 edition, include cloud management options out of the box, and use virtualization based security.

Closing Words

January 2020 will be an interesting month; the end of support for Windows 7 and Windows Server 2018 / 2018 R2 affects more than 180 million devices that businesses and organization run, and also an even greater number of home users.

Microsoft hopes that home users and businesses alike will run Windows 10 or Windows Server 2019 after that day either on existing machines or new hardware.

Now You: are you affected by this? What is your plan?

Microsoft expects to make a lot of money in 2020
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Microsoft expects to make a lot of money in 2020
January 14, 2020 is a special day for Microsoft and millions of computer users and organizations around the world.
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  1. Some Dude said on March 19, 2023 at 11:42 am

    Are these articles AI generated?

    Now the duplicates are more obvious.

    1. boris said on March 19, 2023 at 11:48 pm

      This is below AI generated crap. It is copy of Microsoft Help website article without any relevant supporting text. Anyway you can find this information on many pages.

  2. Paul(us) said on March 20, 2023 at 1:32 am

    Yes, but why post the exact same article under a different title twice on the same day (19 march 2023), by two different writers?
    1.) Excel Keyboard Shortcuts by Trevor Monteiro.
    2.) 70+ Excel Keyboard Shortcuts for Windows by Priyanka Monteiro

    Why oh why?

    1. Clairvaux said on September 6, 2023 at 11:30 am

      Yeah. Tell me more about “Priyanka Monteiro”. I’m dying to know. Indian-Portuguese bot ?

  3. John G. said on August 18, 2023 at 4:36 pm

    Probably they will announce that the taskbar will be placed at top, right or left, at your will.

    Special event by they is a special crap for us.

  4. yanta said on August 18, 2023 at 11:59 pm

    If it’s Microsoft, don’t buy it.
    Better brands at better prices elsewhere.

  5. John G. said on August 20, 2023 at 4:22 am

    All new articles have zero count comments. :S

  6. Anonymous said on September 5, 2023 at 7:48 am

    WTF? So, If I add one photo to 5 albums, will it count 5x on my storage?
    It does not make any sense… on google photos, we can add photo to multiple albums, and it does not generate any additional space usage

    I have O365 until end of this year, mostly for onedrive and probably will jump into google one

  7. St Albans Digital Printing Inc said on September 5, 2023 at 11:53 am

    Photo storage must be kept free because customers chose gadgets just for photos and photos only.

  8. Anonymous said on September 5, 2023 at 12:47 pm

    What a nonsense. Does it mean that albums are de facto folders with copies of our pictures?

    1. GG said on September 6, 2023 at 8:24 am

      Sounds exactly like the poor coding Microsoft is known for in non-critical areas i.e. non Windows Core/Office Core.

      I imagine a manager gave an employee the task to create the album feature with hardly any time so they just copied the folder feature with some cosmetic changes.

      And now that they discovered what poor management results in do they go back and do the album feature properly?

      Nope, just charge the customer twice.

      Sounds like a go-getter that needs to be promoted for increasing sales and managing underlings “efficiently”, said the next layer of middle management.

  9. d3x said on September 5, 2023 at 7:33 pm

    When will those comments get fixed? Was every editor here replaced by AI and no one even works on this site?

  10. Scroogled said on September 5, 2023 at 10:47 pm

    Instead of a software company, Microsoft is now a fraud company.

  11. ard said on September 7, 2023 at 4:59 pm

    For me this is proof that Microsoft has a back-door option into all accounts in their cloud.
    quote “…… as the MSA key allowed the hacker group access to virtually any cloud account at Microsoft…..”

    so this MSA key which is available to MS officers can give access to all accounts in MS cloud.This is the backdoor that MS has into the cloud accounts. Lucky I never got any relevant files of mine in their (MS) cloud.

  12. Andy Prough said on September 7, 2023 at 6:52 pm

    >”Now You: what is your theory?”

    That someone handed an employee a briefcase full of cash and the employee allowed them access to all their accounts and systems.

    Anything that requires 5-10 different coincidences to happen is highly unlikely. Occam’s razor.

  13. TelV said on September 8, 2023 at 12:04 pm

    Good reason to never login to your precious machine with a Microsoft a/c a.k.a. as the cloud.

  14. Anonymous said on September 18, 2023 at 1:23 pm

    The GAFAM are always very careless about our software automatically sending to them telemetry and crash dumps in our backs. It’s a reminder not to send them anything when it’s possible to opt out, and not to opt in, considering what they may contain. And there is irony in this carelessness biting them back, even if in that case they show that they are much more cautious when it’s their own data that is at stake.

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