Recent stats from the Sandvines Global internet Phenomenon report show that Netflix accounts for more web traffic in North America than bit torrents. While this is a good thing for Hollywood, it might backfire due to the ISPS recent trend to cap bandwidth in order to stop piracy.
The report shows that Netflix accounts for 29.7% of traffic in the US at peak times, and 22% throughout the whole day. Torrenting topped out at 21%, and this time the number is even down from what it was last fall. The report shows Netflix and streaming of audio and video in general to have increased 445 within the last year or so. People are starting to consume their media online instead of watching it on TV.
Hollywood should approve of this. These numbers mean that people are beginning to stream their videos instead of torrenting. Because, of course, we all know that the only reason for bit torrent’s existence is piracy, right? Well, not quite, but that’s what Holly wood as a whole seems to believe. The fact that Netflix is getting bigger and torrenting has taken even a slight downturn should be thrilling.
The numbers show a trend toward more online streaming. This gives ISPs an idea of what they have to look forward to in the future. People are going to want more and more bandwidth as the way they consume entertainment changes.
The problem with this whole thing is that ISPs, mostly due to the few people who do torrent on a regular basis, have begun putting in caps. In the states, even the major ISPS who arguably have lots of bandwidth to spare are debating putting in caps anywhere from 150-250 GB.
Even in Canada, where Netflix has been hugely successful since it arrived in September, some of the major DSL ISPs are debating bandwidth caps of 25 GB. If you’re streaming video, you could go through that in a day. Netflix has already had to lower the quality of its streaming in Canada to deal with the bandwidth caps. Canadian ISPs say that the current infrastructure just isn’t meant to handle the amount of internet traffic people are asking for, and that problem is only going to get worse.
Netflix is becoming a major source of internet traffic in the US and in Canada, at least. The big movie companies are thrilled with this, because it means that their seven year battle to get movies off of the torrent sites might actually be showing results. But, partially as a reaction to that battle, ISPs are now putting in caps to control how much bandwidth one user can get. I’m thinking this isn’t quite the outcome the Hollywood companies expected ...
What are your thoughts? Do you have bandwidth caps in place that make it difficult to do everything online that you would like? Do you watch a lot of online media? How much bandwidth do you think you use every month? What do you think would be a good solution for Netflix and the ISPs?
Advertising revenue is falling fast across the Internet, and independently-run sites like Ghacks are hit hardest by it. The advertising model in its current form is coming to an end, and we have to find other ways to continue operating this site.
We are committed to keeping our content free and independent, which means no paywalls, no sponsored posts, no annoying ad formats (video ads) or subscription fees.
If you like our content, and would like to help, please consider making a contribution:
Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.