Am I the only one that is thinking that putting Ads into Adobe PDF documents is not going to be that successful ? Putting contextual ads next to content in PDF documents is going to fail and here is why. Users are not used to ads in documents like PDF or Doc and they will have a hard time convincing users and advertisers to try this new ad form.
This could work and is not the biggest reason why I think it will fail though. Users can get used to it much like they are used to see ads when reading newspapers. I think it depends on the content and how the ads are displayed in the document. The main reason why this is going to fail is the following.
Users have to accept that the Adobe Reader is connecting to a Adobe server if the document contains sponsored content. They have to do so every time they open the document and this is why PDF ads will fail. Most users can simply click on No in that dialog and still view the contents of the document. There is no need to accept the connection.
Other PDF viewers like Foxit or Sumatra do not display the ads at all and do not ask the user therefor if he wants to display them. This means that the target audience is only a fraction of the viewers of the content. It remains to be seen how many users will accept the connection so that ads can be displayed on their system.
It is also possible that Adobe will fix this in a future version of Adobe Reader so that ads are displayed without asking the user. But that is just an assumption on my side and must not be the case. A quick manipulation of the host file should be enough to counter this though. Unless the pdf won't be displayed at all if the ads are not displayed.
Advertising revenue is falling fast across the Internet, and independently-run sites like Ghacks are hit hardest by it. The advertising model in its current form is coming to an end, and we have to find other ways to continue operating this site.
We are committed to keeping our content free and independent, which means no paywalls, no sponsored posts, no annoying ad formats (video ads) or subscription fees.
If you like our content, and would like to help, please consider making a contribution:
Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.