An Advice on Buying and Selling Websites

Martin Brinkmann
Dec 18, 2007
Updated • May 9, 2012

I'm not regularly buying or selling websites but I know the trends, can estimate the value of a website, its future potential and current and future market situation. The following is not really a trick but more of a tip on how to use information posted on website sales to your advantage.

Here are a few sites and forums that have categories for website sales: Digitalpoint, Namepros and Sitepoint. I'm sure you can find dozens more easily.

The first thing that you can do is to check on various markets. Which sites and topics sell well, which do not. If you have a blog or website compare the traffic level and revenue with your own. Check all the advertisers and try to get into their advertising program as well to earn more money with your website.

But that is not the main advice and tip of this article. Buyers post all sorts of information when selling websites. Traffic level, earnings, visitors, search engine rankings, advertising schemes, number of pages, how many users have signed up for the newsletter and much more.

And here is what you can do with that information. Check Google and other search engines for the main keywords, see if those keywords spill out lots of websites writing about the same topic. If you only find blog posts for example you might have hit a gold mine.

Instead of buying that website for several thousand Dollars you build a website around the main keywords and theme. The main benefits should be clear.

1. You know the main keywords and can research additional ones that bring in additional users
2. You know that there are not many competing websites and that you can get a top 10 position easily with some SEO (onsite and offsite)
3. You know which traffic levels and earnings you can expect from that website, even if it would only rank 2nd or 3rd on the main keywords
4.Instead of paying hundreds or thousands of Dollars you only pay for a domain name, some hours of your time and some basic SEO (links)

This leads to the Advice to the buyer of a website. There will be others who will try to get some piece of the cake by building a website that looks similar to yours. This means that it very well can be that your traffic levels and or revenue will drop if you do not continue to work on the website.

A website with strong keyword links is much safer than one that only has a dozens of links and still takes the top spot in Google because of zero competing websites.

That's it. A quick post, all thought up and written in about 10 minutes. Opinions ?


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