Bing Improves Personalized Search

Martin Brinkmann
Feb 11, 2011
Updated • Dec 10, 2012
Microsoft, Search

The Bing team made an announcement over at the official Bing blog that may be interesting for users who use the Bing United States search engine. Personalized search is one of the latest buzz words, especially Google seems to be pushing it. It basically means that my search engines may be totally different than yours even for the same search query. That makes sense for some queries and that's where Bing has improved their search engine.

The first improvement tailors search results based on the searchers physical location. Imagine that Joe is searching for Pizza on Bing. He may be looking for the history of Pizza, how to make Pizza or, which is probably the most likely, the nearest pizza joints. Bing, with location lookup enabled in the browser, takes the guess and personalizes the query based on the user's location.

A user from New York will see results listing the nearest pizza joints next to the physical location. It does not mean that results for other possible meanings are hidden from the search page. Bing still displays a Wikipedia article as the first result for instance.

Pizza is just one of the examples where personalized search may be helpful.

Here’s another example. We're in San Francisco for work and looking for things to do in the city over the weekend. Where before we had to specifically highlight my location, now all I have to do is type “things to do.” With today’s improvements, Bing recognizes our location and conveniently serves “Top 10 things To Do in San Francisco” as the second link.

One could say that this helps lazy searchers, those who do not add a location to their search query when the are searching for local information. That may be true in some regard, but the majority of users seem to favor simpler queries and that's where the location may improve the results for those searchers.

The second improvement takes a user's search history into account. A good example is the search for acronyms like AA. The acronym has dozens of meanings from Alcoholics Anonymous to the Architectural Association School of Architecture. It is impossible to judge the searchers intention based on the acronym alone. Bing now analyzes the search history to make an educated guess of the user's intention. If the user made architectural searches in the past Bing may display the Architectural Association School of Architecture prominently, a user researching holiday locations might be presented with a link to the American Airlines website.

Both of these features are only available for users who have their location at the top of Bing set to the United States. (via)


Tutorials & Tips

Previous Post: «
Next Post: «


  1. Some Dude said on March 19, 2023 at 11:42 am

    Are these articles AI generated?

    Now the duplicates are more obvious.

    1. boris said on March 19, 2023 at 11:48 pm

      This is below AI generated crap. It is copy of Microsoft Help website article without any relevant supporting text. Anyway you can find this information on many pages.

  2. Paul(us) said on March 20, 2023 at 1:32 am

    Yes, but why post the exact same article under a different title twice on the same day (19 march 2023), by two different writers?
    1.) Excel Keyboard Shortcuts by Trevor Monteiro.
    2.) 70+ Excel Keyboard Shortcuts for Windows by Priyanka Monteiro

    Why oh why?

    1. Clairvaux said on September 6, 2023 at 11:30 am

      Yeah. Tell me more about “Priyanka Monteiro”. I’m dying to know. Indian-Portuguese bot ?

  3. John G. said on August 18, 2023 at 4:36 pm

    Probably they will announce that the taskbar will be placed at top, right or left, at your will.

    Special event by they is a special crap for us.

  4. yanta said on August 18, 2023 at 11:59 pm

    If it’s Microsoft, don’t buy it.
    Better brands at better prices elsewhere.

  5. John G. said on August 20, 2023 at 4:22 am

    All new articles have zero count comments. :S

  6. Anonymous said on September 5, 2023 at 7:48 am

    WTF? So, If I add one photo to 5 albums, will it count 5x on my storage?
    It does not make any sense… on google photos, we can add photo to multiple albums, and it does not generate any additional space usage

    I have O365 until end of this year, mostly for onedrive and probably will jump into google one

  7. St Albans Digital Printing Inc said on September 5, 2023 at 11:53 am

    Photo storage must be kept free because customers chose gadgets just for photos and photos only.

  8. Anonymous said on September 5, 2023 at 12:47 pm

    What a nonsense. Does it mean that albums are de facto folders with copies of our pictures?

    1. GG said on September 6, 2023 at 8:24 am

      Sounds exactly like the poor coding Microsoft is known for in non-critical areas i.e. non Windows Core/Office Core.

      I imagine a manager gave an employee the task to create the album feature with hardly any time so they just copied the folder feature with some cosmetic changes.

      And now that they discovered what poor management results in do they go back and do the album feature properly?

      Nope, just charge the customer twice.

      Sounds like a go-getter that needs to be promoted for increasing sales and managing underlings “efficiently”, said the next layer of middle management.

  9. d3x said on September 5, 2023 at 7:33 pm

    When will those comments get fixed? Was every editor here replaced by AI and no one even works on this site?

  10. Scroogled said on September 5, 2023 at 10:47 pm

    Instead of a software company, Microsoft is now a fraud company.

  11. ard said on September 7, 2023 at 4:59 pm

    For me this is proof that Microsoft has a back-door option into all accounts in their cloud.
    quote “…… as the MSA key allowed the hacker group access to virtually any cloud account at Microsoft…..”

    so this MSA key which is available to MS officers can give access to all accounts in MS cloud.This is the backdoor that MS has into the cloud accounts. Lucky I never got any relevant files of mine in their (MS) cloud.

  12. Andy Prough said on September 7, 2023 at 6:52 pm

    >”Now You: what is your theory?”

    That someone handed an employee a briefcase full of cash and the employee allowed them access to all their accounts and systems.

    Anything that requires 5-10 different coincidences to happen is highly unlikely. Occam’s razor.

  13. TelV said on September 8, 2023 at 12:04 pm

    Good reason to never login to your precious machine with a Microsoft a/c a.k.a. as the cloud.

  14. Anonymous said on September 18, 2023 at 1:23 pm

    The GAFAM are always very careless about our software automatically sending to them telemetry and crash dumps in our backs. It’s a reminder not to send them anything when it’s possible to opt out, and not to opt in, considering what they may contain. And there is irony in this carelessness biting them back, even if in that case they show that they are much more cautious when it’s their own data that is at stake.

Leave a Reply

Check the box to consent to your data being stored in line with the guidelines set out in our privacy policy

We love comments and welcome thoughtful and civilized discussion. Rudeness and personal attacks will not be tolerated. Please stay on-topic.
Please note that your comment may not appear immediately after you post it.