Search results are different depending on the search engine the user utilizes. The language plays another important role. A search for Berlin Sightseeing and Berlin Sehenswürdigkeiten will yield two (very different) sets of results. This is especially relevant if the search targets a region or country where the people are speaking a different language than the one that the searcher speaks. Search engine users who search in their own language are then left with information that are either provided by people who also speak their language which does not necessarily need to be the best information available.
One was able to overcome this before by translating the search text into the language first and perform the search for the translated text afterwards. This usually leads to additional translating as the search result pages are also in that language then.
With the announcement of Google Translated Search comes a much needed improvement in this area. Google will be rolling out the translated search feature in the coming days which will then be accessible in the search options on the results pages.
Even better is the fact that Google will not only translate the search phrase but also the search results making it a complete solution to search for results in a foreign language. Except to see the translated search option appear in the left sidebar in the coming days.
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