New Microsoft Edge gets Potentially Unwanted Application (PUA) protection

The latest version of Microsoft's upcoming Chromium-based Microsoft Edge web browser includes options to enable protection against Potentially Unwanted Applications (PUAs).
The feature blocks downloads of software programs that Microsoft Defender SmartScreen identified as potentially problematic.
Microsoft introduced a new protective feature in Windows Defender in August 2018 that would detect and block potentially unwanted programs on the system the security feature was enabled on.
PUAs include various types of software bundling, programs that inject advertisement into the browser or system, and "optimizer" programs that detect (mostly) superfluous issues on the system in an attempt to sell a premium version of the program.
The option in the new Microsoft Edge web browser works similarly. Microsoft added it as an experimental flag to the most recent Chrome Canary version; it is unclear at this point if the option will become available in the Settings directly in the first Stable version of Microsoft Edge and whether it will be enabled.
Here is what you need to do right now to enable it:
- Make sure you run the latest Microsoft Edge Canary version
- Load edge://flags in the web browser's address bar.
- Search for SmartScreen.
- Locate the "Microsoft Defender SmartScreen PUA support" flag on the page.
- Set it to enabled.
- Restart the web browser.
Enable PUA protection in Microsoft Edge
Now that the flag is enabled, it is necessary to enable the protection in Microsoft Edge. The flag unlocks the feature but it is still disabled by default.
- Load edge://settings/private in the browser's address bar.
- Scroll all the way down on the page to the Services group.
- Locate the option "Block potentially unwanted apps".
- Toggle the feature to enable it.
Microsoft created a sample site and application to test the protective feature. Just visit the PUA page and click on the link under Scenario to run a test. The download of the application should be blocked on the system
Closing words
It is unclear at this point whether it is really necessary to enable PUA protection in Microsoft Edge if PUA protection in Windows Defender is enabled. A quick test had the sample application flagged in older versions of the new Microsoft Edge as well on a system with Windows Defender PUA protection enabled.
PUA protection is not enabled by default in Windows Defender, however. Another explanation for this is that the new Edge is also available for other operating systems. Microsoft lists the Mac version as compatible for that particular flag.
There is always the chance that legitimate applications get flagged as PUAs, and that is the main reason why I prefer to keep the protective feature turned off. It may be useful to protect inexperienced computer users who would fall for these programs, however.
Now you:Â What is your take on PUA and PUP protections in browsers and security programs? (via Deskmodder)


Doesn’t Windows 8 know that www. or http:// are passe ?
Well it is a bit difficulty to distinguish between name.com domains and files for instance.
I know a service made by google that is similar to Google bookmarks.
http://www.google.com/saved
@Ashwin–Thankful you delighted my comment; who knows how many “gamers” would have disagreed!
@Martin
The comments section under this very article (3 comments) is identical to the comments section found under the following article:
https://www.ghacks.net/2023/08/15/netflix-is-testing-game-streaming-on-tvs-and-computers/
Not sure what the issue is, but have seen this issue under some other articles recently but did not report it back then.
Omg a badge!!!
Some tangible reward lmao.
It sucks that redditors are going to love the fuck out of it too.
With the cloud, there is no such thing as unlimited storage or privacy. Stop relying on these tech scums. Purchase your own hardware and develop your own solutions.
This is a certified reddit cringe moment. Hilarious how the article’s author tries to dress it up like it’s anything more than a png for doing the reddit corporation’s moderation work for free (or for bribes from companies and political groups)
Almost al unlmited services have a real limit.
And this comment is written on the dropbox article from August 25, 2023.
First comment > @ilev said on August 4, 2012 at 7:53 pm
For the God’s sake, fix the comments soon please! :[
Yes. Please. Fix the comments.
With Google Chrome, it’s only been 1,500 for some time now.
Anyone who wants to force me in such a way into buying something that I can get elsewhere for free will certainly never see a single dime from my side. I don’t even know how stupid their marketing department is to impose these limits on users instead of offering a valuable product to the paying faction. But they don’t. Even if you pay, you get something that is also available for free elsewhere.
The algorithm has also become less and less savvy in terms of e.g. English/German translations. It used to be that the bot could sort of sense what you were trying to say and put it into different colloquialisms, which was even fun because it was like, “I know what you’re trying to say here, how about…” Now it’s in parts too stupid to translate the simplest sentences correctly, and the suggestions it makes are at times as moronic as those made by Google Translations.
If this is a deep-learning AI that learns from users’ translations and the phrases they choose most often – which, by the way, is a valuable, moneys worthwhile contribution of every free user to this project: They invest their time and texts, thereby providing the necessary data for the AI to do the thing as nicely as they brag about it in the first place – alas, the more unprofessional users discovered the translator, the worse the language of this deep-learning bot has become, the greater the aggregate of linguistically illiterate users has become, and the worse the language of this deep-learning bot has become, as it now learns the drivel of every Tom, Dick and Harry out there, which is why I now get their Mickey Mouse language as suggestions: the inane language of people who can barely spell the alphabet, it seems.
And as a thank you for our time and effort in helping them and their AI learn, they’ve lowered the limit from what was once 5,000 to now 1,500…? A big “fuck off” from here for that! Not a brass farthing from me for this attitude and behaviour, not in a hundred years.
When will you put an end to the mess in the comments?
Ghacks comments have been broken for too long. What article did you see this comment on? Reply below. If we get to 20 different articles we should all stop using the site in protest.
I posted this on [https://www.ghacks.net/2023/09/28/reddit-enforces-user-activity-tracking-on-site-to-push-advertising-revenue/] so please reply if you see it on a different article.
Comment redirected me to [https://www.ghacks.net/2012/08/04/add-search-the-internet-to-the-windows-start-menu/] which seems to be the ‘real’ article it is attached to
Comment redirected me to [https://www.ghacks.net/2012/08/04/add-search-the-internet-to-the-windows-start-menu/] which seems to be the ‘real’ article it is attached to
Article Title: Reddit enforces user activity tracking on site to push advertising revenue
Article URL: https://www.ghacks.net/2023/09/28/reddit-enforces-user-activity-tracking-on-site-to-push-advertising-revenue/
No surprises here. This is just the beginning really. I cannot see a valid reason as to why anyone would continue to use the platform anymore when there are enough alternatives fill that void.
I’m not sure if there is a point in commenting given that comments seem to appear under random posts now, but I’ll try… this comment is for https://www.ghacks.net/2023/09/28/reddit-enforces-user-activity-tracking-on-site-to-push-advertising-revenue/
My temporary “solution”, if you can call it that, is to use a VPN (Mullvad in my case) to sign up for and access Reddit via a European connection. I’m doing that with pretty much everything now, at least until the rest of the world catches up with GDPR. I don’t think GDPR is a magical privacy solution but it’s at least a first step.