Netflix tests Ultra plan

Martin Brinkmann
Jul 4, 2018
Music and Video
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7

Customers of the streaming service Netflix can choose between three plans right now: basic, standard, and premium. The plans determine the quality of the streams, the number of screens customers can watch Netflix on at the same time, and to how many devices they may download movies and shows to.

It appears that Netflix runs a test right now in Europe and possibly in other regions as well that unlocks a fourth plan.

The Ultra plan, that is how Netflix calls it right now, is the most expensive plan up to date. The pricing fluctuates but it seems to be anywhere between €16.99 and €19.99 per month.

Netflix's current plans go for €7.99, €10.99, and €13.99 respectively. In other words, the Ultra plan is available for €3 to €6 more than Netflix's premium plan. Cord Cutting reports that the price changes depending on the browser that is used. While that is one explanation, it can also be the case that Netflix uses A-B tests and selected different prices for the customer based on that.

netflix ultra plan
via Cord Cutting

You probably wonder what sets it apart from the Premium plan on Netflix. The only difference appears to be that it supports High Dynamic Range (HDR) while all other plans on Netflix don't support the feature anymore according to the listing.

The change may come as a surprise as Netflix states on its website that all four screen Netflix plans support HDR (Dolby Vision and UltraHD Premium). Netflix customers can change the video quality according to their needs but only up to the quality supported by the subscribed plan.

All other features, at least those displayed on the plan selection page on Netflix, match the Premium plan (meaning you get HD and Ultra HD, and access on four screens).

Cnet reports that some Italian customers of Netflix reported that Netflix halved the number of screens that customers can watch streams on simultaneously.

The change is probably part of an A-B test and it is unclear at this point in time whether the changes will be implemented in this form, in a different form, or at all.

Closing Words

The change seems to affect new customers only at the point in time. Not all get the new Ultra option but it is clear that Netflix could introduce the plan for new customers which would pay more money per month for the same set of features that Netflix's Premium plan provides right now.

Netflix's testing of limiting the functionality of its other plans to make the new Ultra plan more appealing is a tactic that may make sense from a business point of view but it is not really clear why the company is not simply testing a price increase of its Premium plan instead as it supports all the features of the Ultra plan at this point.

Now You: are you a Netflix customer? Which plan are you subscribed to?

Summary
Netflix tests Ultra plan
Article Name
Netflix tests Ultra plan
Description
Netflix runs a test in Europe right now that lists a fourth subscription plan called Ultra to some customers when they open the plan selection screen on the site.
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Ghacks Technology News
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Comments

  1. Anonymous said on August 1, 2010 at 12:43 pm
    Reply

    Why not make use of the mplayer.conf?

  2. Mike J said on August 1, 2010 at 2:58 pm
    Reply

    Huh, I have never even seen this “font cache” pane; videos play at once for me, using VLC & XP SP3.

    1. Martin said on August 1, 2010 at 3:39 pm
      Reply

      Mike, in theory this should have only been displayed once to you, at the very first video that you played with VLC. The time this window is displayed depends largely on the number of fonts in your font directory.

      1. Mike J said on August 2, 2010 at 2:30 pm
        Reply

        huh, I lucked out for a change?? Amazing!!
        Apparently VLC keeps this info through version updates, but I didn’t see this message after a fresh OS install about 8 weeks ago, & a new VLC.

  3. myo said on August 1, 2010 at 5:52 pm
    Reply

    yes, yes, i have the same problem. sometimes, VLC crashes when it is playing .mov file.

  4. Kishore said on August 13, 2010 at 2:55 pm
    Reply

    Error:
    Buidling font Cache pop-up

    Solution:

    Open VLC player.

    On Menu Bar:

    Tools
    Preferences

    (at bottom – left side)
    Show settings — ALL

    Open: Video
    Click: Subtitles/OSD (This is now highlited, not opened)
    Text rendering module – change this to “Dummy font renderer function”

    Save
    Exit

    Re-open – done.
    Progam will no longer look outside self for fonts

    Source – WorthyTricks.co.cc

    1. Martin said on August 13, 2010 at 3:10 pm
      Reply

      Great tip, thanks a lot Kishore.

  5. javier said on August 14, 2010 at 1:50 pm
    Reply

    @Kishore, I’ll try your tips, but does this mean it will no longer show subtitles either?
    I do use subtitles, but the fontcache dialog box pops up (almost) everytime I play a file.

    Could this be related to the fonts I have installed? Or if I add/remove fonts to my system?

    I’ll try to do a fresh install also, if your tips does no work. I’ll post back here later…

    /thanks
    /j

  6. Kishore said on August 15, 2010 at 12:38 pm
    Reply

    @ Javier, The trick i posted will show up subtitles too. If not,

  7. Kishore said on August 15, 2010 at 12:39 pm
    Reply

    @ Javier, The trick i posted will show up subtitles too. If not,Dont worry, VLC is currently sorting out this issue and the next version will be out soon.

    No probs @ Martin !! Its my pleasure

  8. Ted said on October 22, 2010 at 3:57 am
    Reply

    Try running LC with administrator privileges. That seemed to fix it for me

  9. Evan said on December 8, 2013 at 1:48 am
    Reply

    I am using SMplayer 0.8.6 (64-bit) (Portable Edition) on Windows 7 x64. Even with the -nofontconfig parameter in place SMplayer still scans the fonts. Also, I have enabled normal subtitles and it is still scanning fonts before playing a video. Also, it does this every time the player opens a video after a system restart (only the fist video played).

  10. Mike Williams said on September 6, 2023 at 1:26 pm
    Reply

    Does that mean that only instrumental versions of songs will be available for non-paying users?

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