Bing Gets Adaptive (Personalized) Search

Martin Brinkmann
Sep 15, 2011
Updated • Dec 10, 2012
Microsoft, Search
|
1

A recent search engine trend is to personalize the user experience. You can best see this on Google Search, where you not only see personalized search results based on previous searches and activities, but also +1's by friends. If you take ten users and ask them to search on Google Search for the same topic, you likely get at least a handful of different results.

Bing up until now did not make use of some of those techniques. The company did however announce a new concept called adaptive search yesterday. Adaptive Search basically uses previous searches to determine the best results for a user on Bing. These results are then displayed more prominently on the search engine (they get bonus points so to speak).

The concept is all about ambiguity. Search engines sometimes do not know what you are looking for. Say you enter cars in the search form. You could be looking for automotive information, or the movie cars, or someone with the last name Cars.

Adaptive search looks at a user's previous searches to determine which results the user is after. Someone who searched for Disney and Cars 2 before may see more information about the movie Cars than about automobiles. The same is true for a user who searched for car brands like Mercedes before, only that this user would see more automotive related results.

Here is a video that demonstrates the concept.

Video: Adapting Search to You

Some users may have privacy concerns. Microsoft notes that the feature can be disabled by turning off the search history on Bing.

Adaptive search has its shortcomings. Lets take the Australia example from the Bing news page. Say you research your next vacation in Australia. You perform a few searches and get all things sorted out. Just before the start of your vacation, you decided to look up the movie Australia to watch it before the trip. If you just enter Australia, you might end up with no movie information whatsoever. You can counter this by searching for Australia movie obviously.

What's your take on Adaptive Search?

Advertisement

Tutorials & Tips


Previous Post: «
Next Post: «

Comments

  1. Some Dude said on March 19, 2023 at 11:42 am
    Reply

    Are these articles AI generated?

    Now the duplicates are more obvious.

    1. boris said on March 19, 2023 at 11:48 pm
      Reply

      This is below AI generated crap. It is copy of Microsoft Help website article without any relevant supporting text. Anyway you can find this information on many pages.

  2. Paul(us) said on March 20, 2023 at 1:32 am
    Reply

    Yes, but why post the exact same article under a different title twice on the same day (19 march 2023), by two different writers?
    1.) Excel Keyboard Shortcuts by Trevor Monteiro.
    2.) 70+ Excel Keyboard Shortcuts for Windows by Priyanka Monteiro

    Why oh why?

    1. Clairvaux said on September 6, 2023 at 11:30 am
      Reply

      Yeah. Tell me more about “Priyanka Monteiro”. I’m dying to know. Indian-Portuguese bot ?

  3. John G. said on August 18, 2023 at 4:36 pm
    Reply

    Probably they will announce that the taskbar will be placed at top, right or left, at your will.

    Special event by they is a special crap for us.

  4. yanta said on August 18, 2023 at 11:59 pm
    Reply

    If it’s Microsoft, don’t buy it.
    Better brands at better prices elsewhere.

  5. John G. said on August 20, 2023 at 4:22 am
    Reply

    All new articles have zero count comments. :S

  6. Anonymous said on September 5, 2023 at 7:48 am
    Reply

    WTF? So, If I add one photo to 5 albums, will it count 5x on my storage?
    It does not make any sense… on google photos, we can add photo to multiple albums, and it does not generate any additional space usage

    I have O365 until end of this year, mostly for onedrive and probably will jump into google one

  7. St Albans Digital Printing Inc said on September 5, 2023 at 11:53 am
    Reply

    Photo storage must be kept free because customers chose gadgets just for photos and photos only.

  8. Anonymous said on September 5, 2023 at 12:47 pm
    Reply

    What a nonsense. Does it mean that albums are de facto folders with copies of our pictures?

    1. GG said on September 6, 2023 at 8:24 am
      Reply

      Sounds exactly like the poor coding Microsoft is known for in non-critical areas i.e. non Windows Core/Office Core.

      I imagine a manager gave an employee the task to create the album feature with hardly any time so they just copied the folder feature with some cosmetic changes.

      And now that they discovered what poor management results in do they go back and do the album feature properly?

      Nope, just charge the customer twice.

      Sounds like a go-getter that needs to be promoted for increasing sales and managing underlings “efficiently”, said the next layer of middle management.

  9. d3x said on September 5, 2023 at 7:33 pm
    Reply

    When will those comments get fixed? Was every editor here replaced by AI and no one even works on this site?

  10. Scroogled said on September 5, 2023 at 10:47 pm
    Reply

    Instead of a software company, Microsoft is now a fraud company.

  11. ard said on September 7, 2023 at 4:59 pm
    Reply

    For me this is proof that Microsoft has a back-door option into all accounts in their cloud.
    quote “…… as the MSA key allowed the hacker group access to virtually any cloud account at Microsoft…..”
    unquote

    so this MSA key which is available to MS officers can give access to all accounts in MS cloud.This is the backdoor that MS has into the cloud accounts. Lucky I never got any relevant files of mine in their (MS) cloud.

  12. Andy Prough said on September 7, 2023 at 6:52 pm
    Reply

    >”Now You: what is your theory?”

    That someone handed an employee a briefcase full of cash and the employee allowed them access to all their accounts and systems.

    Anything that requires 5-10 different coincidences to happen is highly unlikely. Occam’s razor.

  13. TelV said on September 8, 2023 at 12:04 pm
    Reply

    Good reason to never login to your precious machine with a Microsoft a/c a.k.a. as the cloud.

  14. Anonymous said on September 18, 2023 at 1:23 pm
    Reply

    The GAFAM are always very careless about our software automatically sending to them telemetry and crash dumps in our backs. It’s a reminder not to send them anything when it’s possible to opt out, and not to opt in, considering what they may contain. And there is irony in this carelessness biting them back, even if in that case they show that they are much more cautious when it’s their own data that is at stake.

Leave a Reply

Check the box to consent to your data being stored in line with the guidelines set out in our privacy policy

We love comments and welcome thoughtful and civilized discussion. Rudeness and personal attacks will not be tolerated. Please stay on-topic.
Please note that your comment may not appear immediately after you post it.