Estimating the value of a website is no easy task for a script because it has to take many factors into consideration, and cannot access the most important factors directly usually which are obviously the website traffic and revenue.
The script can pull data from third party information like Alexa, Compete and Quantcast, but those are not as accurate as real figures from the site itself.
This means any result or value that services like Cubestat compute have to be taken with a grain of salt. Still, there are relatively good website value calculators out there but also those that are way off, and Cubestat is one of the good ones in that regard.
The process is fairly simple for the webmaster who wants to calculate the value of a website, or the user who wants to know about the value of his favorite place on the Internet. Only the url of the website in question has to be entered, the rest is computed in the background by the Cubestat script.
Computation takes roughly 30 seconds. It depends if the website is already in the cache. If it is the results are displayed faster.
Cubestat shows three website traffic graphs taken from Alexa, Compete and Quantcast, the meta info of the website and index data. Meta Info is the page title, the keywords and description.
The Index Data category is more interesting one. It displays the number of backlinks in Google, Bing and Yahoo, if the site is listed in DMOZ, the name of the owner and where the site and domain are hosted. All of that is factual data that is pulled from various services throughout the Internet.
Cubestat takes all these information into account and computes the website worth, the daily pageviews and the daily ad revenue of a website. I checked a few websites and it is definitely more accurate than most other services that I have used in the past. It is not dead on but the error margin is lower usually.
No serious website buyer would rely solely on tools like Cubestat especially if the price is a five-digit plus value but it can give a good indication without having to research all the figures personally.
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Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.