I always wondered who made the decision to charge the same amount (or even more) of money for a movie download than for a purchase of the movie on a physical disc. Why should I pay 9,99$ for a movie download that most likely will be crippled with DRM and come without DVD cover and booklet if I can get a better deal when I buy the physical DVD? Some services disallow that you burn more than one DVD from the download or make it impossible to play the movie that you burned on DVD on standalone DVD players.
The single advantage that I can see that speaks for this approach is that you can shop for movies around the clock while you are limited to opening hours or the postal service otherwise.Download and go, that is the advantage; Back to iTunes.
Apple will start selling movies on iTunes starting this September, the price for a new movie (download) will be 14,99$ and for older movies 9,99$. I'm surely not the only one who thinks that those prices are way over prized for downloads. Besides the initial cost of 14,99$ or 9,99$ you also have to pay for your bandwidth to download the movie and for a blank DVD plus printing a cover if you want to watch it on TV.
So, who will use this service? I guess with all the iPod hype many people will use the service even though it seems overpriced. Heck, some purchase single episodes of TV shows for 1,99$ at the iTunes store instead of buying the complete season for $10 or $20 instead.
The conclusion is that it will be used, that people will like it, especially those who are already using iTunes for music and TV series downloads. A great advantage for Apple is that those already have the software installed to make the movie purchases. No new software needs to be installed, no need to sign up again to a service. It is all there.
Take a look at the poll that I will create in a second, it asks for the maximum amount of money that you would be wiling to spend for DVD downloads.
Update: iTunes is now featuring movies and TV shows among other things, and while they are still pretty expensive at large, you may find the occasional bargain among the offer.
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Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.