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Marc-O says, October 5th, 2006   

Now that it has alienated most of its public by acting like rapacious industrial barons (what they are), the big labels of movies and music are miserably trying to get back the upper hand in the battle for cunsumer’s money. The latest tactic? Paint themsevles as matyrs of the evil “worldwide piracy”.

They have so little support left in the artistic fanbase that they swtiched to paranoid dreamland. It’s alright to have a mean, predatory, relation to your consumers as long as you hold the leash, but the day the situation turns, you get a little scared that the people you more or less took money from will want to get even. Now they rightfully understood that some of the paying users are pirates. Some. And on that basis, they strike everywhere they can. And that includes annoying the hell out of all the legitimate, paying, honest customers.

In order to hinder one pirate, they’re ready to sacrifice a part of the pleasure the rest of the public came into the theater to get. But I think in the end, it’s not much of an attack to the pirates. These messages, they’re Public Relations. A pathetic exercise in public self-pity.

It’s been so long that they are treating their customers/consumers with disdain that they don’t understand them anymore. And they don’t even try. They don’t try to track down where exactly in time did the public ceased to love/respect them. They don’t see that people are leaving the theaters because the megaplex(es?) are not really about movies anymore - they’re about eating terribly unhealthy junk, making gross noises, chatting, and playing hi-fi video arcade games. It’s noise, flashy lights, and no intimacy at all. The problem is that maybe they never expected the public to love and respect them. They just acted as industry usually treats them: consumers. They’re a target, they’re a prey, they have the money you want.

Now they’re trying to get a little symathy, the one people keep for victims. It’s for the public at large, and it’s for the governments. To grant them new rights, new powers to reclaim and keep the control they once had over the media itself. It’s not about the people, it’s about the product.

In the meantime, every consumer is treated equally - as a potential pirate/spy/ennemy.

Michael says, October 6th, 2006   

Yep, I hate it when I pay for a DVD and have to watch a 1 minute add on movie piracy (forcibly!). Hey…didn’t I PAY for this….why am I being forced to watch this crap. It’s a legit original and I’m still subjected to this!
Somethings wrong in the world !

Mike

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